SEO & Data Analyst

tbk Creative; London; Hybrid; CAD 70,000 - 85,000; Full time

Job summary

A digital marketing agency in London, Ontario, is seeking an SEO Analyst to dig into data and elevate client rankings. You will collaborate with cross-functional teams to optimize strategies using industry-leading tools. The ideal candidate has a degree in a relevant field and several years of agency experience. This role comes with a competitive salary and a hybrid work model.

Benefits

Competitive compensation & benefits

Flexible work-life balance

Access to cutting-edge tools

Qualifications

• 3+ years of experience as a Technical SEO Analyst / Digital Marketing Analyst.
• 2+ years in an agency environment.
• Experience leveraging AI in analysis and reporting activities.

Responsibilities

• Conduct site audits and optimize site architecture.
• Build custom dashboards to track organic KPIs.
• Collaborate closely with marketing strategists and tech teams.

Skills

Data-driven mindset

Technical SEO proficiency

Keyword & competitive research

On-page & off-page strategy

Analytics & reporting

Collaboration & communication

Education

Bachelor Degree or College Diploma in Computer Science, Marketing, Math

Tools

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Excel

Google Data Studio

Job description

Company HQ : London, ON

Salary :

70,000 – $85,000 annually (dependent on experience)

Work Location : Hybrid – remote + 2-days / week in office (London, ON)

Start Date : As soon as possible

Type of Work / Status :

Full-time, permanent

Reports to :

Vice President, Digital Strategy

A Personal Message from Melissa McInerney, CEO

Hey, I’m Melissa. At tbk, we don’t just deliver “standard” digital work – we build industry-leading SEO and analytics programs that truly move the needle for our clients. As our next SEO Analyst, you’ll be on the front lines of that mission. You’ll dig into data daily, uncover insights, and collaborate across copywriting, design, development, and paid channels to ensure every client ranks higher, drives more qualified traffic, and measures success end-to-end using best-in-class tools.

Why You’ll Love It

You’re driven by data, but not for data’s sake—you get genuinely excited when you can translate numbers into real‐world impact. Every report you build, every dashboard you craft, tells a story : traffic isn’t just pixels on a screen, it’s people discovering a client’s brand for the first time. You thrive on the daily pulse of an agency environment—managing several client projects at once, juggling quick “status” updates with deep‐dive strategy sessions, and collaborating closely with content writers, designers, and developers. You’ll own the full cycle : from audit to execution to reporting, constantly iterating based on what the data reveals.

What Makes You Exceptional

• Data with Purpose : You’re energized by uncovering insights—turning raw metrics into clear recommendations that drive tangible business outcomes.
• Storyteller at Heart : You don’t just present charts; you weave a narrative. When you report to clients, you strip away the jargon, highlight the “why,” and paint a vivid picture of what’s working, not working and what’s next.
• Agency‐Savvy : You know how to balance the needs of multiple clients—prioritizing urgent fixes one moment and building 6‐month growth roadmaps the next, all while keeping stakeholders aligned.
• Collaborative Mindset : You speak both “SEO” and “marketing” fluently—comfortably briefing copywriters on keyword intent, working with designers on user experience, and explaining technical fixes to non‐technical stakeholders.

What We’ll Give You

Competitive Compensation & Benefits : Above-market base salary + performance bonus program

Growth & Leadership : Clear career path; quarterly 1 : 1s; cross-training in CRO, content strategy, and paid media.

Work + Life Balance : Flexible in a remote-friendly environment

Cutting-Edge Tools & Training : Access to SEMrush, Ahrefs, Screaming Frog, Google 360 Suite, and monthly skill-up budgets.

Culture & Perks : Pet-friendly office, team-building events, and mentorship from senior experts.

What We Need From You

Data-Driven Mindset : You thrive on diving into Google Analytics, Search Console, and third-party platforms to spot trends, diagnose issues, and recommend actionable optimizations

Technical SEO Proficiency : Conduct site audits (crawl-analysis, schema, core web vitals), collaborate with developers to fix crawl errors, optimize site speed, and refine site architecture.

Keyword & Competitive Research : Regularly perform keyword gap analyses, map content to search intent, and benchmark against competitors’ backlink profiles and on-page tactics.

On-Page & Off-Page Strategy : Work with content writers to ensure title tags, meta descriptions, and header structures follow best practices; identify link-building opportunities and manage outreach campaigns.

Analytics & Reporting : Build custom dashboards (e.g., Google Data Studio, Excel) to track organic KPI’s (traffic, rankings, CTR, conversions); present monthly reports and strategic recommendations to the marketing team and clients

Collaboration & Communication : Partner closely with marketing strategists, copywriters, designers, and development teams to roadmap SEO initiatives, ensuring all stakeholders understand technical requirements and business impact.

Bachelor Degree or College Diploma in Computer Science, Marketing, Math, or equivalent work experience.

3 + years of experience working as an Technical SEO Analyst / Digital Marketing Analyst with a primary or partial focus on SEO & analytics

2 + years in an agency environment

Active Certifications or relevant training and experience in GA4, Google Search Console, Google Tag Manager, Looker Studio, Google Cloud Console (Big Query), Google Apps Scripts

Strong working knowledge of HTML, basic JavaScript, Python and Jupyter Notebooks as they relate to technical SEO analysis

Proficiency in SEO audit tools such as SEMrush, Ahrefs, Screaming Frog, DeepCrawl, or similar

Proficiency gathering marketing insights for analysis and reporting in platforms such as Hubspot Marketing Hub, Salesforce Marketing Cloud / Pardot, Meta for Business (Facebook Business Manager), Linkedin Insights and Mailchimp

Advanced Excel (pivot tables, VLOOKUP, macros) or Google Sheets skills for data analysis and dashboarding.

Familiarity with content management systems (WordPress, Webflow, SquareSpace, Shopify) and best practices in analytics setup and on-page SEO optimization.

Proven ability to manage multiple clients simultaneously, balancing tactical deliverables and strategic roadmaps.

Experience with dashboarding and building reports.

Experience leveraging AI to support your analysis and reporting activities

You are a data storyteller and a strong presenter. While dynamic dashboards are your bread and butter, you’re not afraid of a good slide deck presentation to share strategic insights with business stakeholders.

How to Apply

To apply, please submit :

1. Your resume with a SEO-focused portfolio or case studies that demonstrate measurable results (e.g., keyword ranking improvements, traffic growth, or technical fixes).

2. A one-page cover letter (PDF) that outlines your proudest SEO / analytics achievement, the tools you used, and the specific impact you delivered.

Apply Now

tbk builds and maintains enterprise-ready platforms and sophisticated marketing programs that lead brands to their next. Our award-winning, full-service agency creates industry-leading websites, revenue-generating marketing strategies, and custom software solutions to help businesses successfully compete and grow.

Realize your potential with a rewarding career at tbk.

Melissa McInerney

CEO & Chief Creative Officer, tbk

Thanks for your interest in a career with tbk. Everyone who’s employed here pushes the boundaries of what is possible. Each of us are committed to being better than we were yesterday, solving real business challenges with technology, strategy, and creativity. I invite you to join our team of smart, driven problem solvers!”

As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process.

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.

Equal Opportunities :

tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status.

tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.