SEO Content Marketer & Writer — Fintech / Insurtech

Feathery; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Equity

Health coverage

Unlimited PTO

Toronto office

Snacks

Offsite retreats

Growth opportunities

Job summary

Feathery is seeking an experienced SEO content marketer to own the SEO strategy and drive demand for insurance and wealth‑management solutions. You will research topics, write high‑quality content, and collaborate with product and GTM teams to translate complex workflows into compelling content.

This hands‑on role covers on‑page and off‑page SEO, content programs, Webflow publishing, and performance analysis to grow organic pipeline within a regulated financial services context.

Qualifications

• Experience leading SEO strategy and content marketing for B2B fintech or InsurTech is preferred.
• Ability to translate complex financial services topics into credible, customer-focused content.
• Hands-on writer with portfolio of B2B content including blogs, whitepapers, and case studies.

Responsibilities

• Own Feathery’s SEO and B2B content strategy across insurance and wealth management.
• Research trends, pain points, and search intent to identify high-value content.
• Develop, write, publish, and measure content performance: thought leadership, pillar pages, use-case pages, and blogs.
• Translate complex topics into clear, credible content for sophisticated buyers.
• Own on-page, site structure, internal linking, and technical SEO; manage off-page SEO and digital PR.
• Publish content in Webflow and collaborate with product and GTM teams to align with workflows.

Skills

SEO strategy

Content writing

B2B marketing

Keyword research

End-to-end SEO

On-page optimization

Performance analytics

Tools

Ahrefs

Google Search Console

Screaming Frog

Webflow

AI analytics platforms

Job description

About Feathery

Feathery is the AI Operating & Decisioning system for financial services. Our platform helps financial institutions automate complex data and document workflows using AI. Our customers — including Fortune 500s like Allstate — use Feathery to power mission-critical workflows such as customer onboarding, insurance underwriting and quoting, account openings, and advisor transitions.

Why We’re Looking for You

Feathery is growing rapidly, and we’re building out our marketing function to match. We’re looking for an experienced SEO content marketer who is also a strong B2B writer to join the team and strengthen how we reach and engage buyers across insurance and wealth management. You’ll research complex topics, develop a point of view, and create high-quality content that resonates with sophisticated financial services buyers.

SEO is a core part of the role: understanding what buyers are searching for, building content around intent, and optimizing it for sustained organic growth across search engines and LLMs. Ideally, you’ve done this in InsurTech; strong B2B fintech or regulated financial services experience is also highly relevant.

About the Role

You’ll own Feathery’s SEO strategy and execution, with content as a major component—from setting priorities and shaping the strategy to writing, publishing, and measuring performance.

This is a hands‑on role, and writing for financial services at Feathery means being at the forefront of how AI is transforming the industry—turning the technology we’re building and the complex workflows we’re reinventing into compelling, authoritative content.

You’ll work closely with our founders, product, and go‑to‑market teams to translate complex workflows—underwriting submissions, account openings, claims intake—into content that earns trust, performs in search, and contributes to pipeline.

What You’ll Do

• Own Feathery’s SEO and B2B content marketing strategy across insurance and wealth management.

• Research industry trends, customer pain points, buyer needs, and search intent to identify high‑value content opportunities.

• Develop, write, and publish high‑quality marketing content: thought leadership, pillar pages, solution and use‑case pages, comparison content, and blog posts.

• Translate complex insurance and financial services topics into clear, credible content for sophisticated B2B buyers.

• Become Feathery’s go‑to expert for creating content across insurance and wealth, shaping a distinctive point of view and voice for our content.

• Own on‑page and technical SEO, including content optimization, site structure, and internal linking, to improve search performance, organic traffic, and conversion.

• Own off‑page SEO and digital PR initiatives to build authority and organic visibility.

• Partner with product, design, and go‑to‑market to ground content in real customer workflows and turn engagement into pipeline.

• Help shape how Feathery shows up in AI‑driven and answer‑based search as the channel evolves.

• Track performance across rankings, traffic, engagement, AI visibility, conversion, and pipeline, and use those results to sharpen strategy over time.

• Manage and publish content and marketing pages in Webflow.

About You

• 5+ years of experience across SEO strategy, content writing, and B2B content marketing.

• B2B fintech content writing experience; InsurTech or WealthTech experience strongly preferred.

• A writing portfolio with B2B content you’ve personally written, such as blogs, whitepapers, case studies, thought leadership, and long‑form articles.

• Experience owning SEO end‑to‑end, from strategy and prioritization through execution and measurement, including keyword and intent research, on‑page optimization, content structure, internal linking, and technical SEO.

• Strong understanding of B2B buyer journeys and how content drives organic growth and pipeline.

• Ability to explain complex, technical, or regulated subject matter clearly and credibly.

• Ability to independently take content from research and writing through optimization, publication, and performance analysis.

• Comfortable with tools like Ahrefs, Google Search Console, Screaming Frog, AI visibility and analytics platforms; data‑driven in measuring performance and making decisions.

• Hands‑on experience building and shipping marketing pages in Webflow.

• Experience with AI‑driven SEO and answer‑based search.

What We Offer

• Competitive compensation and equity

• Health, dental, and vision coverage

• Unlimited PTO

• Downtown Toronto office location

• Office snacks and lunches

• A supportive, low‑ego team that values ownership and growth

• Company offsite to connect and recharge

Feathery is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or any other legally protected characteristic. We’re committed to building an inclusive team and provide reasonable accommodations upon request.