Senior Vice President, Marketing

Kensington Tours; Toronto; On-site; CAD 120,000 - 180,000; Full time

Job summary

A luxury travel company in Toronto is seeking a Senior Vice President, Marketing to elevate its brand globally. The successful candidate will oversee customer acquisition and retention while building strategies for loyalty and partnerships. This role requires 15+ years of marketing experience in luxury sectors. Competitive executive benefits, travel perks, and an opportunity to shape brand strategy await the right innovator.

Benefits

Competitive executive benefits

Long-Term Incentive Program

Generous travel credits

Exclusive travel perks

Qualifications

• 15+ years of senior-level marketing leadership experience in luxury brands, hospitality, or travel.
• Proven success engaging high-profile influencers and partnerships.
• Expertise in brand building, storytelling, and creative strategy.

Responsibilities

• Develop a brand vision and voice for high-net-worth travelers.
• Lead customer acquisition and retention strategies across channels.
• Build a best-in-class in-house creative department.

Skills

Luxury brand marketing

B2B sales strategies

SEO/SEM expertise

Brand storytelling

Customer loyalty development

Job description

Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime.

We achieve this because of our extraordinary people, experts with deep knowledge of their destinations. For over 120 countries worldwide, and across each of our brands – Tours, Cruises, Villas, Yachts, Jets, and Air.

As a $500 million tour operator, we specialize in private guided luxury travel. With a commitment to tailor-made journeys, exceptional service, and unparalleled experiences, we aspire to set the global standard for innovation, design, and excellence in luxury travel. We have grown 30% per year over the past two decades and are seeking an experienced marketing leader who can continue to support this growth.

The Opportunity

The Senior Vice President, Marketing will own the Kensington brand across the broader portfolio of Tours, Yacht, Villa, Cruise, Vacations, Air and Corporate. Primarily focused on ensuring a stream of economical leads for the destination expert sales team, this role also includes loyalty, partnerships, creative, analytics, and marketing operations.

Experience in the travel industry is helpful, but overall success will be in the continued expansion and brand recognition of Kensington in the travel market.

Digital

50% of sales and 80% of leads come from Search Engine Marketing. We are looking for continued expansion of leads from SEM despite the headwinds of AI search shifts and ever‑increasing Google pricing. The successful candidate will have proven strategies and tactics to maximize the identification of target clients and generate plentiful leads for the sale team.

Agent

Our Outside Sales team of 24 business development professionals actively contact, call, and visit with travel agents and agencies across different consortia and host agencies. This team requires support with creative collateral. The successful candidate will have proven strategies and tactics for B2B sales channel.

Repeat

Small but important, our return clients are an under‑penetrated channel. Expanding the depth and effectiveness of attachment between our satisfied clients and brand is a key priority. The successful candidate will have proven strategies and tactics for customer loyalty, supplier co‑op funding, and co‑brand collaborations.

Key Responsibilities

• Elevate Kensington Tours into a globally recognized luxury brand with clear and sustainable differentiation.
• Develop a brand vision and voice that resonates with high‑net‑worth travelers, inspiring aspiration and loyalty.
• Serve as brand steward, ensuring all customer touchpoints reflect premium positioning, innovation, and design excellence.

• Lead customer acquisition, conversion, and retention strategies across digital and offline channels, reducing CAC and maximizing LTV.
• Drive growth marketing initiatives including performance marketing, SEO/SEM, email, affiliate, and social.
• Strengthen repeat and loyalty marketing programs, leveraging data and personalization to grow share of wallet.

• Build and scale a best‑in‑class in‑house creative department that operates with the agility of an agency.
• Oversee content, creative design, and storytelling across channels—balancing innovation with brand consistency.
• Establish marketing operations, analytics, and performance tracking frameworks to ensure accountability and ROI.
• Leverage data, analytics, and customer insights to inform decision‑making and optimize the customer journey.
• Champion a customer‑first mindset, ensuring Kensington’s travelers are deeply engaged, inspired, and valued.
• Monitor market and competitive trends to anticipate shifts and seize opportunities in the evolving luxury travel space.

Qualifications & Experience

• 15+ years of senior‑level marketing leadership experience in luxury brands, hospitality, travel, or top‑tier agencies.
• Proven success engaging high‑profile influencers, endorsements, and luxury partnerships to elevate brand awareness and desirability.
• Strong track record of driving measurable growth across digital and traditional channels.
• Expertise in brand building, storytelling, and creative strategy with a luxury sensibility.
• Experience leading high‑performing teams and scaling marketing organizations.
• Strong financial acumen, with the ability to balance brand investment and performance marketing ROI.
• Globally minded, culturally attuned, and passionate about luxury travel and lifestyle.

The Ideal Candidate

You are a cultural innovator and brand builder with the ability to connect emotionally with discerning, affluent customers. You combine strategic vision with executional rigor, and you thrive in dynamic, fast‑paced environments. You understand how to build an iconic brand by harnessing culture, partnerships, and creativity, whether through influencers, events, product placement, or disruptive campaigns.

Why Join Kensington Tours

At Kensington Tours, you will have the opportunity to redefine how luxury travel is marketed on a global stage. You’ll work directly with executive leadership to shape a brand strategy that goes beyond traditional travel marketing, using bold ideas and cultural partnerships to capture attention and loyalty. As a senior executive, you will also enjoy:

• Competitive executive benefits designed to support your wellbeing and success.
• Long‑Term Incentive Program (LTIP) that aligns performance with business growth.
• Generous travel credits and exclusive travel perks, giving you the chance to experience the world through the same extraordinary lens we deliver to our guests.
• The chance to join a dynamic, entrepreneurial team during a pivotal stage of global expansion and transformation.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

We thank all candidates for their interest however only those selected for an interview will be contacted.

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