Senior Vice President, Health Digital

Daniel J. Edelman; Toronto; On-site; CAD 180,000 - 320,000; Full time

Job summary

Edelman is seeking a Senior Vice President, Health Digital to shape the future of digital marketing for leading pharmaceutical brands. Sitting at the intersection of Edelman Health and Edelman Digital, this role leads integrated digital strategies connecting healthcare brands with patients, caregivers, and healthcare professionals in meaningful ways.

We’re looking for a strategic digital leader who can bring creativity, technology, data, and regulatory expertise to deliver results.

Qualifications

• 10+ years of health digital marketing experience within an agency environment, with a bachelor’s degree or equivalent work experience.
• Deep experience in pharmaceutical digital marketing, including branded and unbranded campaigns targeting HCPs, patients, and caregivers.
• Proven success leading digital strategy for complex, large-scale pharmaceutical accounts, with a strong understanding of omnichannel marketing and customer experience.
• Expertise in developing integrated digital ecosystems spanning websites, CRM, paid media, search, social, and emerging digital technologies.
• Strong understanding of pharmaceutical regulatory requirements, including MLR processes, ISI, fair balance, and indication-specific content.
• Experience advising senior-level clients, influencing strategic decisions, and translating digital investments into measurable business outcomes.
• Demonstrated ability to identify growth opportunities, contribute to new business wins, and expand client relationships.
• Collaborative leadership style with experience guiding multidisciplinary teams, developing talent, and bringing together diverse perspectives to deliver impactful work.

Responsibilities

• Lead digital strategy for major pharmaceutical clients, developing integrated branded and unbranded marketing programs across websites, CRM, paid media, SEO, generative engine optimization (GEO), and social.
• Serve as a senior strategic advisor to clients, translating complex business challenges into innovative, audience-centered digital solutions that deliver measurable impact.
• Shape connected digital ecosystems across healthcare professional (HCP), patient, and caregiver journeys, ensuring seamless experiences across channels and touchpoints.
• Navigate pharmaceutical marketing regulations, including medical, legal, and regulatory (MLR) review, important safety information (ISI), and fair balance, to deliver compliant and engaging digital experiences.
• Bring together cross-functional expertise across UX, analytics, media, CRM, content, and creative to deliver cohesive, high-performing digital programs.
• Drive business growth by identifying organic opportunities, expanding digital capabilities within existing accounts, and contributing to new business development.
• Build and inspire high-performing teams, providing strategic direction, mentorship, and opportunities for growth while fostering a collaborative and inclusive culture.

Skills

Health digital marketing

Strategic leadership

Client advisory

Cross-functional leadership

Team mentorship

Education

Bachelor's degree or equivalent

Tools

CRM systems

Analytics tools

SEO & SEM

Content management systems

Job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action.

Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Senior Vice President, Health Digital – Role Overview

Edelman is looking for a Senior Vice President, Health Digital to help shape the future of digital marketing for some of the world's leading pharmaceutical brands. Sitting at the intersection of Edelman Health and Edelman Digital, this is an opportunity to lead sophisticated, integrated digital strategies that connect healthcare brands with patients, caregivers, and healthcare professionals in meaningful ways.

We're looking for a strategic digital leader who understands the complexities of pharmaceutical marketing and knows how to bring together creativity, technology, data, and regulatory expertise to deliver results. You'll serve as a trusted advisor to senior clients, lead multidisciplinary teams, and help build connected digital experiences that drive business impact.

If you're energized by solving complex challenges, shaping digital innovation in healthcare, and building high-performing teams, we'd love to hear from you.

Who You Are

You're a forward-thinking digital strategist with deep pharmaceutical marketing expertise and a passion for creating connected, impactful experiences. You understand how to navigate highly regulated environments without losing sight of creativity, innovation, or the audiences you're trying to reach.

You bring a strong point of view on the evolving digital landscape, from omnichannel engagement and personalized content to emerging search technologies and social platforms. You're equally comfortable advising senior executives, identifying growth opportunities, and bringing together specialists across disciplines to turn ambitious ideas into measurable results.

Above all, you're a collaborative leader who inspires teams, builds trusted client relationships, and sees opportunities where others see complexity.

What You'll Do

• Lead digital strategy for major pharmaceutical clients, developing integrated branded and unbranded marketing programs across websites, CRM, paid media, SEO, generative engine optimization (GEO), and social.
• Serve as a senior strategic advisor to clients, translating complex business challenges into innovative, audience-centered digital solutions that deliver measurable impact.
• Shape connected digital ecosystems across healthcare professional (HCP), patient, and caregiver journeys, ensuring seamless experiences across channels and touchpoints.
• Navigate pharmaceutical marketing regulations, including medical, legal, and regulatory (MLR) review, important safety information (ISI), and fair balance, to deliver compliant and engaging digital experiences.
• Bring together cross-functional expertise across UX, analytics, media, CRM, content, and creative to deliver cohesive, high-performing digital programs.
• Drive business growth by identifying organic opportunities, expanding digital capabilities within existing accounts, and contributing to new business development.
• Build and inspire high-performing teams, providing strategic direction, mentorship, and opportunities for growth while fostering a collaborative and inclusive culture.

What We’re Looking For

• 10+ years of health digital marketing experience within an agency environment, with a bachelor's degree or equivalent work experience.
• Deep experience in pharmaceutical digital marketing, including branded and unbranded campaigns targeting HCPs, patients, and caregivers.
• Proven success leading digital strategy for complex, large-scale pharmaceutical accounts, with a strong understanding of omnichannel marketing and customer experience.
• Expertise in developing integrated digital ecosystems spanning websites, CRM, paid media, search, social, and emerging digital technologies.
• Strong understanding of pharmaceutical regulatory requirements, including MLR processes, ISI, fair balance, and indication-specific content.
• Experience advising senior-level clients, influencing strategic decisions, and translating digital investments into measurable business outcomes.
• Demonstrated ability to identify growth opportunities, contribute to new business wins, and expand client relationships.
• Collaborative leadership style with experience guiding multidisciplinary teams, developing talent, and bringing together diverse perspectives to deliver impactful work.

We are dedicated to building a diverse, inclusive, and authentic workplace.

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