Senior Survey Design & Insights Specialist

Mercor; Toronto; Remote; CAD 65,000 - 110,000; Full time

Job summary

Mercor is partnering with a leading AI research organisation to engage experienced professionals in survey research, market research, consumer insights, and behavioural science to evaluate and improve sophisticated survey-based research. You will review surveys for methodological quality, assess questions for bias, and ensure data quality across respondent populations.

We welcome practitioners from market research agencies, consumer insights teams, behavioural science organisations, polling or

Qualifications

• 3+ years of professional experience in survey research, market research, consumer insights, behavioural science, UX research, or a closely related field.
• Meaningful hands-on experience designing and/or fielding surveys professionally.
• Strong understanding of questionnaire design and common sources of survey error and bias.
• Experience working with respondent panels, sampling strategies, screeners, quotas, or survey fieldwork is highly valuable.
• Ability to critically evaluate survey methodology rather than execute a predefined questionnaire.
• Strong written communication skills and the ability to explain why a survey design decision is methodologically strong or weak.
• High attention to detail and comfort making nuanced judgments with incomplete or ambiguous information.
• Experience with platforms such as Qualtrics, SurveyMonkey, Alchemer, Decipher/Forsta, QuestionPro, or similar research tools is helpful but not required.

Responsibilities

• Review and evaluate surveys for methodological quality, clarity, and fitness for purpose.
• Assess survey questions for issues such as leading language, ambiguity, double-barreled questions, response-option problems, ordering effects, and respondent burden.
• Evaluate screeners, eligibility criteria, survey flows, skip/display logic, scales, and questionnaire structure.
• Identify potential sources of sampling, measurement, response, and selection bias.
• Assess whether surveys are likely to generate reliable and interpretable data from the intended respondent population.
• Review approaches to survey fielding, respondent recruitment, quotas, sample composition, and data-quality controls.
• Apply practical research judgment to ambiguous survey-design problems where there may not be a single objectively correct answer.
• Provide clear, structured rationales explaining methodological issues and recommended improvements.
• Help evaluate AI-generated survey content and research reasoning against professional research standards.

Skills

Survey design

Fielding surveys

Questionnaire design

Sampling

Bias mitigation

Written communication

Tools

Qualtrics

SurveyMonkey

Alchemer

Decipher/Forsta

QuestionPro

Job description

Mercor is partnering with a leading AI research organisation to engage experienced professionals in survey research, market research, consumer insights, and behavioural science to evaluate and improve sophisticated survey-based research. You will review surveys for methodological quality, assess questions for bias, and ensure data quality across respondent populations.

We welcome practitioners from market research agencies, consumer insights teams, behavioural science organisations, polling or