Senior Strategy Manager - Home Solutions Digital Sales & Go-to-market

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Senior Strategy Manager - Home Solutions Digital Sales & Go-to-market

Location:
Vancouver, BC, CA, V6B 3K9 Ottawa, ON, CA Vancouver, BC, CA Calgary, AB, CA Saskatoon, SK, CA Winnipeg, MB, CA Toronto, ON, CA

Jobs by Category: Operations

Job Function: Planning and Analysis

Status: Full Time

Schedule: Regular

Description

Join our team

We’re a customer-driven and product-minded team within TELUS, responsible for our company’s digital sales evolution. We simplify the path to production so teams can focus on what matters most.

TELUS Digital Sales and Go-to-market’s mission is to make life easier for millions of customers – and for our team. We build smart, customer-centric and data-driven experiences for telus.com and the My TELUS app.

Our team includes a passionate group of strategists, product managers, UX and visual designers, copywriters, content managers, testers, analysts, and other digital experts.

Our team members are leaders in local and global technology communities, and we value fostering a culture of personal & professional development to continuously upskill our team and keep up with the ever-changing digital landscape.

Here’s the impact you’ll make and what we’ll accomplish together

As a Senior Strategy Manager of Below-The-Line for the Home Solutions Digital Sales Team, you will help define best in class digital below-the-line strategies to drive market leadership for our key home solutions products. You will be the champion for digitizing our targeting & retargeting strategies for our existing customer base within digital & marketing, and work collaboratively with multiple marketing team partners such as base go-to-market, offers, and personalization & segmentation to develop winning digital first experiences to drive upsell, cross-sell, targeting, and retargeting across our Internet and Entertainment portfolio. You will also collaborate with a number of key players within CMC and CPO, including marcom, GTM, product owners, content & visual design strategists to bring your best-in-class digital sales strategies to life with customer experience top of mind.

Here’s how

● Understand customer needs, be the voice of the customer and relentlessly simplify the experience for our online customer segments
● Understand TELUS business priorities and expected outcomes in order to drive quarterly targets of digital sales across a range of Home Solutions products, with a particular focus on driving HSIA and Optik TV
● Define the strategy, roadmap, plans & playbook for digital first base management spanning upsell, cross-sell, targeting, and retargeting
● Focus on key target segments, and specific strategies to enable those experiences for the first time, as well as drive performance on existing experiences through a mix of digital experience improvements, as well as, personalized segments and targeted offers
● Establish relationships and liaise with a diverse group of cross-functional partners within the organization & externally, with the goal of securing alignment, buy in & advocacy to drive key forward the Home Solutions below-the-line roadmap & bring back performance insights & opportunities
● Challenge the status quo and inspire the cross-functional squads to deliver the best possible below-the-line digital experiences
● Actively own and be responsible for the roadmap, planning & prioritization of work within the digital teams, as the champion of digitizing the below-the-line portfolio
● Present ideas, opportunities and solutions to cross-functional stakeholders including executives in order to achieve outcomes and improve results
● Accountable for critical digital metrics and to report progress, provide ongoing communication to key stakeholders & partners on progress

Qualifications

You're the missing piece of the puzzle

● 7+ years experience in a fast-paced, agile, ecommerce or digital marketing team
● You have a proven track record of developing segmented marketing strategies from inception to implementation, to drive growth
● You love working with a range of stakeholders in a matrixed, collaborative and solution oriented matter
● You are comfortable working within an environment where priorities change and there is flexibility to revisit plans
● You wear a customer-first hat, and are passionate about making sure customer experience is top of mind
● You have a passion for planning, and are constantly looking for way to improve processes, and improve efficiencies
● You have strong project planning, organization & project management skills needed in order to deliver your strategies into market
● You are comfortable working with data, insights & have a constant eye on performance metrics, especially when it comes to drive them

Great-to-haves

● Experience with split testing, audience segmentation and personalization
● Understanding of online sales strategy including digital journeys, CRO and building trust
● Background in multi-device, multi-channel, acquisition and retention digital experiences
● Familiarity with using Adobe, Google, Tableau & Domo for reporting, an asset
● Degree in Commerce or Marketing, an asset

About TELUS Digital:

We want to work with people who:
● Share our passion for all things digital
● Thrive in an agile, lean and fast-paced environment
● Clearly see things from the perspective of our customers
● Are curious, experiment and never stop learning
● View collaboration as essential to your work
● Utilize the power of data to inform decisions
● Embrace diversity and new ideas

What you can expect from us:
● An environment where you’re encouraged to share and act on your ideas
● Flexible work with opportunity to work from home or in office
● A culture committed to giving; every year we donate time and resources in our communities
● A fun, dynamic team that works and plays every day

Salary Range: $99,000-$149,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …

Please note that the compensation shown in the job posting may be subject to change in 2025.

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.