Senior Strategist, Digital Activations - • •12 month Contract Role • •

OMD; Vancouver; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading media communications agency in Canada is seeking a Senior Strategist for Digital Activations. The role involves planning, execution, and analysis of digital media campaigns. Candidates should have over 3 years of experience in digital media and proficiency with tools like Google Analytics. The agency offers a supportive work environment with health benefits and flexible arrangements.

Benefits

Health benefits

Flexible work arrangements

Training

Qualifications

• 3+ years of experience in digital media.
• Hands-on experience with paid search and social platforms.
• Excellent communication and attention to detail.

Responsibilities

• Identify and develop tactical opportunities through analytics.
• Oversee KPI improvements and make data-driven investment decisions.
• Provide insight reports to inform future strategic planning.

Skills

Digital media experience

Paid search and social platforms

Campaign setup and budget management

Proficiency in MS Office, especially Excel

Tools

Google Analytics (GA4)

Google Campaign Manager

Job description

Senior Strategist, Digital Activations -

• 12 month Contract Role

Join to apply for the Senior Strategist, Digital Activations role at OMD.

Be among the first 25 applicants. This role is based in Toronto, Canada.

At OMD, we are more than just a media communications agency. We create experiences to connect with people, drive growth, and strengthen businesses. We combine innovation, creativity, empathy, and evidence to move faster, reach further, and take smarter risks.

Overall Responsibilities :

You are a marketing scientist, performance manager, and digital activation specialist. You are analytical and enjoy uncovering insights that inform data-based media planning.

This role involves digital planning, execution, analytics, measurement, and tracking of digital media campaigns. The ideal candidate has a proven track record in digital performance media.

What your day will look like :

1. Identify and develop tactical opportunities through insights from analytics.
2. Coordinate platform activation specialists (search, social, programmatic) to implement campaigns.
3. Design a tagging infrastructure aligned with measurement plans.
4. Work with ad-ops technicians to implement tags.
5. Coordinate trafficking of digital ad materials.

Analytics :

1. Analyze data, interpret results, and make actionable recommendations.
2. Provide insight reports to inform future strategic planning.

Performance Management :

1. Oversee KPI improvements.
2. Make data-driven investment decisions.
3. Recommend optimizations to planners and activation specialists.
4. Engage with team members and clients through calls and presentations.
5. Collaborate with internal departments and vendors.

Key Qualifications :

• 3+ years of experience in digital media, including site direct, programmatic display, OLV, social, and search.
• Hands-on experience with paid search and social platforms like Meta, TikTok, Pinterest, Snap.
• Campaign setup, ad creation, QA, pacing, budget management, and optimization skills.
• Proficiency in MS Office, especially Excel.
• Experience with Google Analytics (GA4), Google Campaign Manager, and other digital solutions.
• Excellent communication and attention to detail.
• Leadership, initiative, positivity, and teamwork skills.

Core Competencies :

• Motivated, detail-oriented, good communicator, able to meet short deadlines.
• Strong analytical, mathematical, and problem-solving skills.
• Creative and innovative thinker.

OMD offers a great work environment with perks such as virtual meetings, training, health benefits, flexible work arrangements, and recognition programs.

We are committed to diversity, inclusion, and accessibility. To apply, send your resume and cover letter to [e-mail].

This job is active and accepting applications.