Senior/Staff Data Analyst - Product

Hootsuite; Calgary; Hybrid; CAD 85,000 - 120,000; Full time

Job summary

A leading company is seeking a Senior/Staff Data Analyst - Product to provide advanced analytical support to optimize product development. The role entails managing product data, performing user behavior analysis, and influencing product strategies through actionable insights, with a flexible remote work option.

Benefits

Comprehensive health insurance

RRSP with company match

Global Parental Leave

Employee Assistance Program

Qualifications

• Extensive experience in product data analytics.
• Ability to apply advanced statistical analysis to product data.
• Experience with user data to understand customer engagement.

Responsibilities

• Lead product analytics initiatives to track feature performance and user engagement.
• Conduct KPI analysis to recommend product feature improvements.
• Collaborate on customer segmentation based on usage data.

Skills

Advanced Analytics

Data Visualization

Customer Behaviour Analysis

Segmentation & Personalization

Problem Solving

Education

Degree in a related field (e.g., Data Science, Statistics)

Tools

Power BI

SQL

Python

R

Analytic Tools (Mixpanel, Amplitude, Heap)

Job description

The Senior/Staff Data Analyst - Product will provide advanced analytical support to the product team, leveraging data to optimize product development, improve user experiences, and drive business outcomes. You will manage product data, conduct deep-dive analysis into user behaviour, and help shape product decisions through insights on product performance, customer satisfaction, and feature usage. This role will directly influence product strategies, feature prioritization, and customer retention efforts by turning data into actionable insights. In line with Hootsuite's distributed workforce strategy, our flexible work arrangement allows for remote work or a hybrid model. This role is open to applicants located in Toronto, Vancouver or remote throughout Canada where we comply with our legal hiring entities. In this role, you will report to the Manager, Analytics - Product.

WHAT YOU’LL DO:

• Lead Product Analytics Initiatives: Manage key cross-functional product analytics projects, tracking feature adoption, user engagement, and product performance. Utilize advanced statistical methods and data visualization tools (e.g., Power BI) toprovide actionable insights that help refine product features and overall productstrategy.
• Product Performance and KPI Analysis: Analyze product KPIs such as user retention, activation rates, churn, and lifetime value. Use predictive analytics and data modeling techniques to recommend improvements in product features and user experience to drive higher engagement and satisfaction.
• Collaborate on Product Attribution and Impact Analysis: Work with the product teamto develop and refine models that measure the impact of product features on keyoutcomes, such as user retention, conversion, and revenue growth. Use multi-touchattribution models to measure how different product interactions affect overallproduct success.
• Customer Segmentation and Personalization for Product Experience: Leverageproduct usage data to segment users based on behavior, demographics, and productusage patterns. Use these insights to develop personalized experiences, targetedfeature rollouts, and recommendations that increase product engagement andcustomer satisfaction.
• A/B Testing and Experimentation: Lead A/B testing and controlled experiments to assess the impact of new product features, UI changes, and other user experience improvements. Apply statistical analysis to evaluate test results and provide actionable recommendations to refine and optimize product offerings.
• Forecasting and Trend Analysis: Utilize statistical models and machine learning algorithms to forecast product trends, user behaviour, and feature adoption. Provide forward-looking insights that help the product team prioritize features and plan future product roadmaps effectively.
• Mentor Data Analysts within the team through hands-on coaching and training to elevate their skills and impact.

WHAT YOU’LL NEED:

• Extensive relevant experience within a fast-paced business environment, with specialized experience in product data and analytics.
• Advanced Analytics & Statistical Methods: Ability to apply advanced statisticalanalysis, regression models, and predictive analytics to product data.
• Data Visualization & Reporting: Strong ability to use visualization tools to translatecomplex product data into clear, actionable insights.
• Customer Behaviour Analysis: Experience analyzing user data to understand how customers engage with the product, identifying pain points and areas forimprovement.
• Segmentation & Personalization: Ability to create customer segments based onproduct usage data and use insights to develop personalized product experiences.
• Product Performance Analysis & Optimization: Deep knowledge of how to track,evaluate, and optimize product performance based on key product metrics such asengagement, retention, and feature usage.
• SQL: Expertise in writing complex SQL queries to extract and manipulate marketingdata from relational databases.
• Python/R: Proficiency in Python or R for statistical analysis, data manipulation, andautomation of reporting.
• Experience working with product analytics tools like Mixpanel, Amplitude, or Heap fortracking user interactions and product feature usage.
• Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results.
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding.
• Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems.
• Creativity and Innovation: seeks new and better ways of doing things, generatesoriginal and imaginative ideas, products, or solutions.

WHO YOU ARE:

• Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
• Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
• Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
• Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result.
• Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively.
• Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
• Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
• Bar-raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way:

Step Up: Dare to go beyond the expected to achieve greatness. #StepUp

One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

At Hootsuite, we design our compensation packages based on internal equity and external competitiveness. Every role at Hootsuite is analyzed, evaluated and mapped to a salary range. As a general guideline, the salary for new hires and promoted employees is determined based on an individual's skills & capabilities required for the role and their ability to contribute as per the expectations outlined in the job description.

Our salary structures are built on trends projected and published by independent and trusted survey companies. Hootsuite analyzes market data and adjusts salary structures, if required, on an annual basis. Salary ranges reflect what we expect to pay for this position at the time of posting. Our total compensation packages summarize our current offerings and are subject to change without notice.

Hootsuite is committed to fair and equitable compensation for every employee. Through an annual Pay Equity Analysis, Hootsuite ensures that all employees are paid fair and equitably.

Canadian Benefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, life/disability insurances, an Employee and Family Assistance Program and more! Hootsuite provides a group RRSP plan with a company match of up to 4% of base salary. Benefits are available to permanent employees who meet minimum hours requirements without a waiting period. THIS resource will provide additional information.

USBenefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, and life/disability insurances. Hootsuite also offers a 401k Plan with a company match (up to 4% of base salary), an Employee and Family Assistance Program and more! Benefits are available to employees who meet minimum hours requirements without a waiting period. THIS resource will provide additional information.

Global Parental Leave. All permanent employees, including birthing, non-birthing and adoptive parents, who have been employed by Hootsuite for a minimum of12 months are eligible for 26 weeks of full and partially paid leave in accordance with local government regulations.