Senior Specialist, Regional Marketing

BDO; Montreal; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading professional services firm is seeking a Regional Marketing Senior Specialist in Montreal. The role involves executing marketing initiatives to support growth in Quebec and Ottawa, building client relationships, and managing multiple marketing projects. The ideal candidate has a university degree in Marketing and 3-5 years of experience, along with proficiency in Microsoft tools and strong communication skills.

Qualifications

• 3-5 years of related experience in a marketing role.
• Proven experience executing marketing activities across various channels.
• Disciplined and driven self-starter.

Responsibilities

• Execute marketing campaigns to support the Quebec and Ottawa marketing strategy.
• Conduct research to turn data into insights.
• Provide event support on an as-needed basis.

Skills

Strong project management skills

Clear communication skills

Excellent interpersonal skills

Ability to work autonomously

Education

University Degree in Communications, Marketing, Business or related discipline

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a high priority on your personal and professional growth.

Your Opportunity

We are looking for a Regional Marketing Senior Specialist to execute marketing initiatives in Quebec and Ottawa.

You will work collaboratively with regional teams, marketing leaders, and Centres of Excellence to deliver key marketing initiatives that support growth with target audiences.

Key responsibilities :

1. Execute marketing campaigns to support the Quebec and Ottawa marketing strategy and growth objectives
2. Establish and maintain trusted advisor relationships with regional leadership and stakeholders
3. Conduct research and turn data into insights to proactively support the planning and execution of marketing campaigns
4. Leverage market and client insights and marketing best practices to ensure initiatives are cohesive, impactful, and responsive to market conditions
5. Plan, oversee, execute, and evaluate marketing campaigns across various channels and marketing tactics
6. Ensure marketing initiatives align with the brand position and corporate visual identity guidelines
7. Day-to-day liaison and collaborate closely with the Marketing Centres of Excellence (COEs) throughout the planning, execution, and reporting phases
8. Provide event support on an as-needed basis, including set-up and onsite support for events, managing all pre, during, and post-event logistics from beginning to end
9. Provide list management support for events, email marketing campaigns, content, etc.
10. Evaluate campaign performance, including return on investment tracking, delivering feedback, and providing debrief/post-event reports and analysis
11. Develop and track project plans including budgets, approvals, key dates, and milestones to ensure deadlines and deliverables
12. Periodically travel to other locations

How do we define success for your role?

• You demonstrate BDO's core values through all aspects of your work: Integrity, Respect, and Collaboration
• You understand our client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high-quality work
• You identify, recommend, and are focused on effective service delivery to our clients
• You share in an inclusive and engaging work environment that develops, retains, and attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development

Your Experience and Education

• University Degree in Communications, Marketing, Business or related discipline
• 3-5 years of related experience in a marketing role
• Proven experience executing marketing activities across various channels and leveraging multiple marketing tactics and channels
• Strong project management skills to meet tight deadlines, steer several projects simultaneously, and manage priorities
• Proven ability to undertake projects and tasks autonomously
• Clear and detail-oriented communication skills
• Excellent interpersonal skills with the capacity to build strong relationships and communicate effectively with stakeholders at different levels of the organization
• Disciplined, driven, self-starter with a commitment to continuous development and creativity
• Strong experience with Microsoft Word, Excel, and PowerPoint and a desire to learn new tools to increase productivity