Senior Specialist, Performance Media

Humanise Masterclass; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Join a leading digital marketing agency as a Senior Specialist in Performance Media. You will leverage advanced programmatic expertise and solid SEM skills to develop and optimize multichannel marketing strategies. With a hybrid work model and comprehensive benefits, this role is perfect for passionate professionals looking to drive impactful media strategies.

Benefits

Group insurance plan (life, prescription drugs, dental)

Wellness program: $250/year reimbursement

3 weeks vacation, personal days, volunteer day

Discounted public transport

Qualifications

• 4+ years in digital performance marketing with advanced Programmatic skills.
• Experience with large-scale eCommerce or lead generation accounts.
• Mastery of SEM platforms and bilingual in French and English.

Responsibilities

• Build and optimize Programmatic strategies tailored to client objectives.
• Collaborate with campaign managers for flawless execution.
• Produce actionable insights for strategic decisions.

Skills

Programmatic Marketing

SEM

Paid Social

Analytics Tools

Bilingual (French and English)

Excel

Education

Advanced Google Ads Certification

Certifications in DV360 or similar DSPs

Tools

Google Ads

Search Ads 360

Campaign Manager 360

GA4

Adobe Analytics

Job description

Glassroom is looking for a Senior Specialist, Performance Media with advanced Programmatic expertise and strong knowledge of SEM and Paid Social.

Glassroom emphasizes transparent advertiser-agency relationships, professional development of its experts, and continuous improvement. We seek to turn brilliant media strategies into inspiring business results.

We believe in the strength of the community : it is the curious, ambitious and autonomous humans who allow us to offer a unique service to our customers. We are proud to say that human intelligence and teamwork are what fuels our agency.

Glassroom is part of Humanise ( https : / / humanise.world / ), a collective of nine independent, yet complementary companies who share a belief : Consumers are people, first and foremost.

What We're Looking For

A Senior Performance Media Specialist passionate about digital marketing, with advanced expertise in Programmatic (DV360 or other DSPs), and a solid understanding of SEM (Google Ads, Search Ads 360) and Paid Social (Meta, LinkedIn, etc.).

You will play a key role in the strategic development of key accounts while supporting the team in optimizing multichannel campaigns.

Responsibilities

• Build advanced Programmatic strategies tailored to client business objectives (primarily using DV360 or other DSPs);
• Contribute to cross-channel performance strategies, incorporating SEM and Paid Social as needed;
• Collaborate closely with campaign managers to ensure flawless campaign execution;
• Indirectly oversee a team of media specialists and campaign managers;
• Ensure proper account setup : campaign structure, audiences, naming conventions, and tracking;
• Lead ongoing optimization efforts based on KPIs (ROAS, CPA, qualified traffic, lead generation, etc.);
• Produce clear, actionable insights to inform strategic decisions and client recommendations;
• Participate in client performance reviews and facilitate optimization workshops;
• Develop and automate client reporting (KPI tracking, objectives, revenue, and other key initiatives);
• Stay current on Programmatic, SEM, and Paid Social trends, tools, and best practices—and share learnings with the team.

Qualifications

• At least 4 years of experience in digital performance marketing, with advanced expertise in Programmatic;
• Mastery of DV360 or similar DSPs—certifications are a plus;
• Solid knowledge of SEM platforms like Google Ads and Search Ads 360;
• Experience with ad servers (e.g., Campaign Manager 360);
• Understanding of Paid Social (Meta Ads, LinkedIn Ads);
• Experience with large-scale eCommerce or lead generation accounts;
• Comfortable using analytics tools (GA4, Adobe Analytics);
• Strong Excel skills (pivot tables, VLOOKUPs, advanced formulas);
• Bilingual (French and English), both written and spoken;
• Basic understanding of DMPs is a bonus.

Hybrid work option : 3 days in the office and 2 days remote

Vacations : 3 annual weeks + agency closure during the holidays, 5 personal days, plus one volunteer day, and all public holidays are doubled

Group insurance plan : life, prescription drugs, travel, dental expenses, paramedical services, and more (

• 50% of the premium assumed by the agency)

Wellness program : $250 per year for reimbursement for sport equipment, sport memberships, WFH equipment, second screen…etc.

Public transport : discount (city bikes, metro, bus)

Join our team of experts. Welcome to Glassroom!

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