Senior Specialist, Offline Marketing

HelloFresh; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

HelloFresh is seeking an Offline Marketing Senior Specialist to join its Canadian Growth Marketing team in Toronto. This role focuses on driving customer acquisition through direct mail campaigns, optimizing performance, and managing vendor relationships. Ideal candidates will have 3+ years of marketing experience, strong project management skills, and proficiency in data analysis tools. Join a passionate team committed to growth and innovation in the meal kit industry.

Benefits

75% off weekly meal kits

Health Spending Account

Generous time off

Parental leave top-up program

Career progression support

Team socials and company events

Diversity & Inclusion initiatives

Fun meeting room names

Qualifications

• 3+ years in growth or performance marketing.
• Advanced proficiency in Excel/Google Sheets.
• Experience executing digital or print marketing campaigns.

Responsibilities

• Manage execution of direct mail campaigns ensuring accuracy and timeliness.
• Monitor and optimize campaign performance through A/B testing.
• Project manage ad hoc marketing campaigns across channels.

Skills

Project Management

Data Analysis

Problem Solving

Communication

Bilingual (French)

Tools

Excel

Google Sheets

Job description

S'more about the team

HelloFresh is seeking a growth-minded and highly organized Offline Marketing Senior Specialist to join the Canadian Growth Marketing team. The Offline Marketing Senior Specialist will play a key role in driving customer acquisition for HelloFresh Canada brands. With strong expertise in project management, the Offline Marketing Senior Specialist will lead campaign execution across our Direct Mail Channel, assist with automation tasks and special projects. This position drives customer growth through current channel optimization and new channel innovation, leveraging data and reporting to provide insights. The role also involves proactively searching for process improvements and implementing solutions to enhance channel efficiency.

Reporting to the Director, Growth, you will join a talented and driven Toronto-based growth marketing team. With an exciting product and a market-leading position, HelloFresh aims to be the top meal kit and food partner for businesses. This is a great opportunity to join a rapidly growing, passionate, and fun team.

Responsibilities

• Manage error-free execution of direct mail campaigns for HelloFresh Canada, Chefs Plate, and Factor Canada, ensuring accuracy, timeliness, and attention to detail by planning schedules, managing deadlines, and addressing potential roadblocks.
• Execute monthly direct mail audience targeting using large Canada Post and internal data sets via Excel.
• Own relationships with external vendors and partners, including print and mail delivery providers, to execute campaigns.
• Manage the creative pipeline with the Brand Team, including approval of designs, copy, and landing pages.
• Monitor and optimize campaign performance through A/B testing, data reporting, and insights analysis, maintaining awareness of testing pipelines and performance metrics.
• Handle critical operations such as voucher creation, campaign setup, invoicing, and cost reporting.
• Oversee month-end finance processes, including invoice approval and variance analysis.
• Project manage ad hoc marketing campaigns across channels: developing strategies, planning, execution, budgeting, and analysis.
• Identify opportunities to drive growth in specific audience segments and regions.
• Develop strategies for testing discounts, creative formats, audiences, and other levers to enhance channel success.
• Identify growth opportunities and challenges, providing recommendations for KPI improvements.
• Perform other duties as assigned.

Qualifications

• 3+ years in growth or performance marketing or related fields.
• Advanced proficiency in Excel/Google Sheets.
• Highly organized and detail-oriented.
• Strong quantitative and critical thinking skills.
• Experience in project management and operations.
• Experience executing digital or print marketing campaigns.
• Interest in process improvement and scaling activities.
• Self-starter with initiative.
• Problem-solving mindset and barrier-breaking attitude.
• Ability to work with multiple stakeholders with limited supervision.
• Entrepreneurial, adaptable, and able to pivot when needed.
• Bilingual in French is a plus.

Why you'll love working here

• Box Discount: 75% off weekly HelloFresh and Chefs Plate meal kits, 50% off weekly Factor meal box.
• Health & Wellness: Benefits from day 1, Health Spending Account, Headspace access, GoodLife fitness discounts.
• Vacation & PTO: Generous time off for work-life balance.
• Family Benefits: Parental leave top-up program.
• Growth & Development: Career progression support and learning investments.
• Work Hard & Have Fun: Team socials and company events.
• Diversity & Inclusion: ERGs like FreshPride, Women Empowered, LIMES.
• Food Puns: Fun meeting room names and playful culture.

Flexible Hybrid Approach

We offer flexible work arrangements that balance remote and in-office work, with a minimum of 2 days in the office per week, based on team needs.

#LI-HYBRID

Working Conditions

As a food company, we handle ingredients that may be allergens. If you have concerns about exposure, please disclose during the hiring process.

Interested in joining? Apply in PDF today!