Senior Specialist, Digital Engagement

Lundbeck; Montreal; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Senior Specialist in Digital Engagement to enhance customer engagement strategies. This role involves overseeing omnichannel campaigns, collaborating with cross-functional teams, and utilizing data analytics to drive results. The ideal candidate will have strong project management skills and experience in the pharmaceutical industry. Excellent communication skills in both French and English are required.

Qualifications

• Minimum 3-5 years of experience in pharmaceuticals.
• Strong experience in project management of customer engagement initiatives.

Responsibilities

• Support the development of a digital customer engagement strategy.
• Oversee the omnichannel campaign execution process.
• Collaborate with cross-functional teams for digital & social media planning.

Skills

Digital Engagement

Project Management

Data Analytics

Stakeholder Collaboration

Communication

Education

University degree in Commerce

Business Administration

Job description

Senior Specialist, Digital Engagement

Requistion ID: 6418

Location:

Montreal, Quebec, CA

Senior Specialist, Digital Engagement

Overall Purpose of the Role:

This role is responsible for supporting the Director, Customer Engagement in the development and execution of digital customer engagement strategies. The Senior Specialist, Digital Engagement will oversee omnichannel campaign planning and execution, and collaborate with cross-functional teams to provide digital and social media expertise.The role focuses on driving results through data analytics and providing key insights to cross-functional teams.

Responsibilities:

• Support the Director, Customer Engagement in the development of a digital customer engagement strategy blueprint and incorporate it into all projects.

• Partner with Director, Customer Engagement for the implementation of globally approved omnichannel engagement models to the Canadian market, including channels, optimized processes, and engagement best practices.

• Oversee the omnichannel campaign execution process, including new campaign planning with cross-functional teams, communication with global teams, implementation, tracking project timelines, and reporting ongoing timely results.

• Collaborate with cross-functional teams to provide expertise and guidance in digital & social media planning as part of the brand planning process and through ad-hoc special projects. Partner with the team to translate their strategies into comprehensive plans.

• Contribute to the tactical execution planning of the annual Business Planning process across all brands.

• Serve as a trusted contributor at regular Brand Meetings to optimize omnichannel initiatives, plan for timely execution, and apply meaningful insights to develop impactful customer experiences.

• Support any ad-hoc digital initiatives for special projects with the Medical team on Lundbeck Institute Canada.

• Support with the Director, Customer Engagement to spearhead AI initiatives aimed at enhancing the efficiency of digital engagement processes and achieving cost savings.

Professional Competencies

Expertise in digital engagement, omnichannel strategies, and social media planning.

Strong project management skills.

Ability to drive results through data analytics and provide key insights.

Excellent stakeholder collaboration and communication skills.

Ability to lead & execute projects with various cross-functional teams & external partners with minimal supervision.

Level of Education

University degree in Commerce, Business Administration, or equivalent.

Required Experience

Minimum 3-5 years of experience in pharmaceuticals with a focus on customer engagement activities.

Strong experience in project management of customer engagement initiatives, encompassing all channels of engagement, including both online and offline.

Proficient in analytical skills

Excellent communication skills in both French & English

About Lundbeck

At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.

Through cutting edge science and strong partnerships, we develop and market some of the world’s leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.

The brain health challenge is real. Our commitment is real. Our impact is real.

About Lundbeck

At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.

Through cutting edge science and strong partnerships, we develop and market some of the world’s leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.

The brain health challenge is real. Our commitment is real. Our impact is real.