Senior Specialist, B2B CRM

Arterra Wines Canada; Mississauga; On-site; CAD 77,000 - 101,000; Full time

Job summary

An established industry player is seeking a strategic Sr. Specialist in B2B CRM to lead innovative customer engagement initiatives. This role focuses on developing and optimizing email marketing campaigns, enhancing customer journeys, and driving data-driven decision-making across multiple business units. You will collaborate with various teams to ensure alignment with broader marketing objectives while leveraging insights to improve CRM performance. Join a company that values creativity and strategic thinking, and be part of a team that celebrates the joy of sharing exceptional products with consumers.

Benefits

Competitive salary and bonus

Benefits and Pension Plan

Product Allowances

Corporate Social Responsibility initiatives

Tuition reimbursement

Training & Development Programs

Opportunity to learn about wine

Qualifications

• 2-5 years experience in email marketing or CRM roles.
• Strong understanding of data-driven marketing strategies.

Responsibilities

• Lead development and execution of B2B CRM initiatives.
• Optimize customer journeys and track project KPIs.

Skills

Email Marketing

CRM Management

Data Analysis

Segmentation

Project Management

Education

Post-secondary education in Marketing

Post-secondary education in Business

Tools

CRM Platforms

Email Marketing Tools

Job description

Senior Specialist, B2B CRM page is loaded

Senior Specialist, B2B CRM

Apply locations Mississauga time type Full time posted on Posted 2 Days Ago job requisition id R-12276

Job Description:

Who We Are:

At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same.

Job Summary:

We are seeking a strategic and data-driven Sr. Specialist, B2B CRM to lead the development, execution, and optimization of CRM initiatives across our multiple B2B business units. This role will be pivotal in executing targeted customer engagement and retention strategies through email marketing, segmentation, and automation. They will play a key role in optimizing customer journeys, tracking project KPIs, increasing conversion rates, and enhancing overall B2B CRM performance.

Key Responsibilities:

Campaign Strategy & Planning
• Develop customer engagement strategies that align with business goals.
• Plan targeted lifecycle campaigns, considering segmentation, personalization, and automation.
• Collaborate with stakeholders to ensure B2B CRM initiatives support broader marketing and sales objectives.

Campaign Execution & Optimization
• Develop, deploy, and optimize email marketing campaigns, ensuring timely execution and audience relevance.
• A/B test subject lines, content, and send times to improve engagement.
• Monitor deliverability, open rates, CTR, and conversions, adjusting strategies accordingly.

Data Management & Segmentation
• Create, maintain and refine customer segments within the CRM platform.
• Leverage customer insights to drive personalized messaging.
• Ensure data accuracy and compliance with privacy regulations.

Automation & Journey Development
• Build and maintain automated customer journeys (e.g., welcome and onboarding, re-engagement and win back campaigns).
• Work with internal teams to implement new automations based on customer behaviors.

Reporting & Insights
• Analyze campaign performance, generate reports, and recommend improvements.
• Present insights to stakeholders including Digital, Marketing and Sales teams to support data-driven decision-making.

Collaboration & Stakeholder Management
• Work closely with Marketing, Sales, IT, and Customer Service teams to align B2B CRM strategies with broader business goals.
• Assist in CRM education and best practices sharing.

Qualifications

• Post-secondary education in Marketing or Business
• 2 to 5 years in email marketing, CRM or related fields
• Experience with B2B marketing considered an asset

What we offer:

• Competitive salary and bonus

• Benefits and Pension Plan

• Product Allowances

• An organization that cares about Corporate Social Responsibility

• Tuition reimbursement

• Training & Development Programs

• An opportunity to learn about the world of wine

Compensation: Budgeted Range – $77,426.00 - $100,198.00.

The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.

We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.

Our mission is simple – to build brands people love. In fact, seven of the top 20 brands in Canada are proudly part of the Arterra Wines Canada family: Jackson-Triggs, Inniskillin, Sawmill Creek, Wallaroo Trail, Woodbridge by Robert Mondavi, Ruffino and Kim Crawford.

We have more than 140 years of experience in the Canadian wine industry, with five estate wineries across the country and over 1,700 acres of premium vineyards. We have our pulse on viticulture and its latest innovations and most importantly, an understanding of what Canadian consumers are looking for in a bottle of wine.

We own and operate 164 Wine Rack retail stores in Ontario and sell wine kits and products for winemaking through our RJS Craft Winemaking business.