Senior Software Engineer

Salt XC; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading AI-driven media agency in Toronto is seeking a Senior Software Engineer to join their innovative team. In this role, you will collaborate on transformative advertising solutions, utilizing cutting-edge technologies and frameworks. The ideal candidate will have a strong background in product development, extensive experience with Python, and skills in JavaScript frameworks. If you thrive in a dynamic, collaborative environment and have a passion for AI, apply now!

Benefits

Hybrid work model

Startup-like environment with rapid learning

Opportunities for innovation and ownership

Qualifications

• 5+ years in product development.
• Experience with JavaScript frameworks like React, Tailwind, and NodeJS.
• Proven project ownership in a tech-driven environment.

Responsibilities

• Build KPIs, dashboards, deep dives, and scalable data products.
• Lead product delivery and execute technology projects.
• Influence stakeholders to drive innovation.

Skills

Product development

JavaScript frameworks (React, Tailwind, NodeJS)

Backend experience with Python

SQL/NoSQL knowledge

Microservices and serverless architectures

Data pipelines

Cloud deployment (GCP)

Education

BSc or higher in relevant fields

Tools

Python

GCP Cloud Platform

Job description

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Company Overview

Ready to shape the future of AI-driven advertising and build products that transform how brands connect with audiences? We’re looking for a Senior Software Engineer to join our team at Salt Media and be a part of the evolution.

Every day at Salt Media, we facilitate more informed, valuable conversations between companies and the people they serve. We’re driven by our mission to “Bring Audiences Home”—helping brands cut through irrelevant noise and connect with people who truly care.

As an AI-driven media agency powered by our proprietary products, we help clients make smarter, impactful ad buying decisions while delivering a better experience for brands and consumers. Our product suite and service models blend data science and marketing, empowering clients in digital media, social buying, and first-party data strategies.

Our Current Product Suite Includes

• Podium, a media mix modelling and measurement platform
• Frontrunnr, an automated social boosting and ad optimization platform
• Media Mob, a creator discovery platform

We are constantly innovating. As a Senior Software Engineer, you will shape these products and help create new transformative solutions.

About You

If you love building products, have an ownership mentality, and are eager to learn, you might be excited to join Salt Media:

• Work with Cutting-Edge AI: Engage with generative models, ML decision tools, and data pipelines, using licensed AI tools and exploring new technologies.
• High-Impact, Varied Environment: Tackle diverse challenges across backend architectures, models, and frameworks, making immediate impact.
• Autonomy and Ownership: Propose solutions, influence product direction, and shape development processes.
• Exposure to the Entire Business: Collaborate with product leaders, data scientists, and teams, gaining broad understanding.
• Fast-Paced Growth and Learning: Evolve with the rapidly changing ad tech industry, taking on new responsibilities and projects.
• A Culture of Curiosity and Transparency: Join an open, feedback-rich environment that values problem-solving and innovation.

Role Overview

As a Senior Software Engineer, you will help redefine industry operations, directly influencing market decisions. Reporting to the Chief Product Officer, you will collaborate with internal and client teams to develop innovative products and systems.

Tech Stack

• Python: Core programming language
• GCP Cloud Platform
• Generative AI: Developing bespoke AI solutions

Core Responsibilities

• Build KPIs, dashboards, deep dives, and scalable data products
• Lead product delivery and execute technology projects
• Apply programming skills to solve complex business problems
• Foster a culture of excellence and creativity
• Influence stakeholders to drive innovation

Onboarding and Growth Milestones

Within 30 days: Complete onboarding, understand tech stack and products, meet leadership, and contribute to minor tasks.
Within 60 days: Start contributing independently, own small features.
Within 90 days: Lead development of medium complexity features, influence team practices, and shape technical roadmap.

Experience & Skills

• 5+ years in product development
• Experience with JavaScript frameworks (React, Tailwind, NodeJS)
• Backend experience with Python, data libraries
• Knowledge of SQL/NoSQL, microservices, serverless, data pipelines, cloud deployment (GCP)
• Proven project ownership
• BSc or higher in relevant fields

Our Culture

Salt Media offers a startup-like environment within a larger group, emphasizing rapid learning, experimentation, and role-shaping. We value transparency, curiosity, ownership, and inclusivity. Our hybrid work model includes in-office days in Toronto and remote work, fostering community and industry connections.

Interview Process

Our process takes about 4 hours total, including:

• Intro call with recruiter
• Intro call with Chief Product Officer
• Technical assessment (debugging, questions)
• Final interview with another Senior Engineer

If you’re ready to impact advertising technology and thrive in a collaborative environment, apply now to join Salt Media’s mission to “Bring Audiences Home”. Salt Media is committed to diversity and equal opportunity. Accommodations available upon request.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Engineering and IT

Industries: Advertising Services