Senior Social Strategist

T&Pm; Toronto, Golden Horseshoe; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is on the lookout for a passionate Social Strategist to join their dynamic team. This role is pivotal in crafting innovative social media strategies that enhance brand awareness and engagement. With a focus on collaboration, you'll work closely with creative and account teams to deliver impactful campaigns. Your expertise in social media analytics will drive data-informed decisions, ensuring optimal campaign performance. This is a fantastic opportunity to make a significant impact in a collaborative environment that values creativity and innovation. If you're ready to elevate your career and help brands thrive, this position is for you.

Benefits

Flexible Working Hours

Professional Development Opportunities

Health and Wellness Programs

Team Building Activities

Qualifications

• 7+ years of agency experience as a Social or Digital Strategist.
• Deep understanding of social media platforms and analytics.

Responsibilities

• Develop and execute innovative social strategies for brand growth.
• Analyze social media performance and provide actionable insights.

Skills

Social Media Strategy

Content Creation

Data Analysis

Collaboration

Trend Identification

Education

Bachelor's Degree in Marketing or Related Field

Tools

Social Media Analytics Tools

Job description

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.25 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

About the Role:

We're seeking a passionate and innovative Social Strategist to join our growing team. With 7+ years of agency experience as a Social or Digital Strategist. You'll be responsible for developing and executing cutting-edge social strategies that drive brand awareness, engagement, and ultimately, business results for our clients. You'll be a key player in shaping the social presence of leading brands, working closely with creative, account, and production teams to deliver impactful campaigns. You'll have a deep understanding of social media platforms, trends, and analytics, and a proven ability to translate data into actionable insights. This role offers the opportunity to make a significant impact on our clients' businesses and to grow your career in a dynamic and collaborative agency environment.

Who You Are:

• A Social Strategist Expert (with Agency Experience): A social strategist with 7+ years of experience within an advertising agency, you excel at developing and executing innovative social media strategies that drive brand awareness, engagement, and business results. You have a deep understanding of social media platforms, trends, and analytics, and a proven ability to translate data into actionable insights.
• A Content Curator and Storyteller: You have a passion for creating compelling content that resonates with target audiences and tells a brand's story in a unique and engaging way.
• A Data-Driven Optimizer: You're not just focused on creating great content; you're also obsessed with measuring results and optimizing campaigns for maximum impact. You're proficient in using social media analytics tools to track key metrics, identify trends, and make data-driven decisions to improve performance.
• A Collaborative Team Player: You thrive in a team environment and enjoy working closely with creative, account, and production teams to develop and execute integrated marketing campaigns. You're a strong communicator and collaborator, able to share your ideas and insights with others effectively.
• An Energetic Builder with Presence: You bring a contagious energy and enthusiasm to every project, inspiring those around you. You have a natural presence that commands attention and fosters trust. You're seen as a builder – someone who not only develops innovative social strategies but also actively contributes to building a strong social media presence for our clients and a thriving social media practice within the agency.

What You'll Do:

• Develop Insightful Social Strategies: Craft comprehensive strategies that are rooted in deep audience understanding, platform insights, and client business objectives.
• Craft Inspiring Creative Briefs: Develop clear, concise, and inspiring creative briefs that guide the creative team in developing engaging and effective social media content.
• Guide Content Development: Provide strategic guidance and feedback to the creative team throughout the content development process, ensuring that all content aligns with the overall strategy and social approach.
• Analyze Social Media Performance: Track and analyze social media performance metrics, providing regular reports and insights to clients and internal teams, and using data to inform future strategies.
• Identify Emerging Trends: Proactively identify emerging social media trends, technologies, and best practices, and translate them into actionable recommendations for clients.
• Collaborate with Cross-Functional Teams: Work closely with creative, account, and production teams to ensure seamless execution of social media campaigns.
• Champion Social & Digital-First Thinking: Advocate for innovative social approaches and proactively push for a social and digital-first mindset across all projects, ensuring that social and digital channels are prioritized and integrated effectively.
• Support New Business Efforts: Contribute to new business pitches and presentations by developing compelling social media strategies and showcasing the agency's social media expertise.
• Stay Ahead of the Curve: Continuously learn and develop your expertise, staying at the forefront of industry trends and best practices.