Senior SEM Specialist

GROWTH SHOP; Toronto; Remote; CAD 90,000 - 100,000; Full time

Job summary

A leading marketing agency is seeking a Senior SEM Specialist to drive profitable growth for high-growth DTC brands. This fully remote role requires 3-5 years of SEM experience managing high-spend accounts across Google Ads and YouTube. Advanced skills in Google Ads Editor and Google Sheets are essential. The position offers a competitive salary range of $90,000 - $100,000 CAD annually, along with a commitment to diversity and inclusion in the workplace.

Benefits

Performance bonuses

Self-development budget

Extensive training from elite operators

Qualifications

• 3–5 years SEM experience managing high-spend accounts.
• Expertise in troubleshooting tracking and conversion setups.
• Fluency in Google’s performance ecosystem.

Responsibilities

• Own SEM strategy for high-growth DTC brands.
• Scale Google Ads and Shopping campaigns.
• Mentor junior SEM specialists or ad ops teammates.

Skills

Google Ads

YouTube Ads

Google Sheets

Technical problem-solving

Communication skills

Education

Background in math, economics, business, or analytics

Tools

Google Ads Editor

Merchant Center

GA4

Tag Manager

Job description

Join to apply for the Senior SEM Specialist role at Growth Shop. This role is fully remote for candidates located within Canada.

About Us

Growth Shop builds some of the fastest-growing consumer brands on the planet.

We partner with DTC companies scaling from $350K–$2M / month toward $5M+ and beyond—and we’ve engineered the growth behind brands like Nectar Sleep ($10M → $240M in 18 months, exited $1B+), Trouva, and Victoria Beckham Beauty.

Today, we’re applying that same model to scale Growth Shop itself—and we’re doing it with cutting-edge infrastructure. We operate like a technology company: product-driven, data-led, and moving fast. Our investments in AI, automation, and data science are powering the development of GS IQ—the leading Growth Operating System for modern DTC brands.

Your Mission

You’ll be the SEM lead inside a Growth Pod—owning strategy, execution, and performance across Paid Search and Shopping campaigns. From structuring accounts and driving efficiencies to scaling budgets into seven figures, your job is to unlock profitable growth at speed.

You’ll be hands-on: building and optimizing campaigns, running advanced scripts, managing feeds, and troubleshooting tracking. But you’ll also think like a strategist—guiding how SEM fits into the bigger growth picture, mentoring junior teammates, and experimenting with AI-driven tools.

What You’ll Do

• Own SEM strategy, execution, and performance for high-growth DTC brands
• Scale campaigns across Google Ads, YouTube, and Shopping to seven figures+
• Run advanced optimizations : bidding strategies, automation scripts, and feed rules
• Translate performance data into actionable insights and growth recommendations
• Troubleshoot tracking, conversion setup, and feed issues
• Mentor and QA work from junior SEM specialists or ad ops teammates
• Collaborate with CRO, Paid Social, and CRM teams to align growth efforts

Who We’re Looking For

You’re numerically sharp, technically minded, and already fluent in Google’s performance ecosystem. You may not want a client-facing role—and that’s fine. What matters is that you get deep into tools, build solutions, and become the go-to person for fixing or figuring things out.

You’re not waiting for a playbook. You’ve either already learned the platforms yourself or have a proven track record of picking up complex tools fast. You search for answers before asking for help, test your own solutions, and get things working without needing to be handheld. You’ll be part of a high-output team that values accuracy, speed, and independent thinking.

Your Experience

• 3–5 years hands-on SEM experience managing high-spend accounts across Google Ads, YouTube, and Shopping, with a proven track record of scaling budgets profitably
• Deep expertise with Google Ads Editor, Merchant Center, GA4, and Tag Manager—comfortable troubleshooting tracking, conversion setup, and feed issues independently
• Advanced Google Sheets skills—you build dashboards, performance models, and automated reports that drive decision-making
• Numerically sharp and technically minded—you thrive on solving complex system problems with logic, testing, and precision
• Self-directed operator—able to design and execute SEM strategies without waiting for step-by-step guidance
• Strong written and verbal communicator—able to translate data into clear insights, recommendations, and actions for both technical and non-technical audiences
• Experience mentoring or QA’ing junior SEM specialists or ad ops teammates, ensuring accuracy and speed without micromanaging
• Bonus : Skilled with automation scripts, BI platforms, feed management systems, or API integrations to streamline SEM workflows
• Bonus : Background in math, economics, business, or analytics. Degrees are optional—demonstrated expertise matters more

Our Culture

We’re a lean, remote-first team working across London and Eastern time zones. While we operate remotely, we value real connection and occasionally bring the team together in person. We care deeply about high-quality work, speed, and ownership. Everyone here is trusted to make decisions, move fast, and be accountable for outcomes.

We invest in people who take initiative, raise the standard, and want to build something meaningful. You’ll get real autonomy, sharp teammates, and a clear environment where the focus is on growth—for the business, the team, and you.

The Package

• Great base salary with aligned team performance bonuses
• Full-time, long-term remote role
• Extensive training from elite-level operators
• Self-development budget for learning tools, courses, or resources
• High-performance, no-politics team environment
• Clear pathway for growth based on performance
• A sincere commitment to making this the most fulfilling role you’ve ever had

Interested?

We thought you might be. Send us your resume and examples of campaigns you\'ve scaled - numbers speak louder than buzzwords!

Diversity & Inclusion

At Growth Shop we pride ourselves on being an inclusive employer and warmly welcome LGBTQIA+ people, people of color, neurodivergent people, parents and individuals with impairments to apply to work with us. We recognize the value of having diverse perspectives within our teams and welcome these with open arms and a commitment to fostering a work environment that supports and empowers all voices.

We are committed to making reasonable adjustments to the recruitment process as required. We also hope that you will feel comfortable notifying our team of your pronouns at any stage of the recruitment process. Please add any such notifications or adjustment requests to your application.

We set compensation using market data, role scope, and experience to make sure our offers are competitive and fair. For this role, the base salary range is : $90,000 - $100,000 CAD annually. Where you’ll land within the range will depend on your skills, experience, and the impact you bring to the team.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services