Senior SEM Specialist

National Bank of Canada; Montreal; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A major financial institution in Montreal is seeking a Senior SEM Specialist to enhance digital acquisition strategies. This role involves optimizing search engine marketing performance and supporting strategic management, with a strong focus on collaboration and data-driven results. The position offers a hybrid work environment and continuous development opportunities.

Benefits

Health and wellness program

Flexible group insurance

Generous pension plan

Employee Share Ownership Plan

Employee and Family Assistance Program

Preferential banking services

Telemedicine service

Virtual sleep clinic

Qualifications

• 5 to 7 years of experience in managing SEM projects.
• Proven ability to optimise campaign performance on search engines.
• Ability to explain, summarise, and communicate information.
• Excellent analytical skills to prioritise and optimise next actions.

Responsibilities

• Serve as an internal resource for SEM initiatives.
• Supervise and optimise SEM activities with agency alignment.
• Promote synergy between SEO and SEM strategies.
• Provide strategic support in digital performance.

Skills

Campaign performance optimization

Analytical skills

Communication skills

Job description

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A career as a Senior SEM Specialist (Search Engine Marketing) on the Digital Acquisition team at National Bank means being part of a team that is passionate about data and basing their actions on concrete results. Our ultimate goal is to optimise digital acquisition by improving the entire conversion tunnel.

• Serve as an internal resource person for all initiatives related to search engine marketing (SEM).
• Supervise and optimise SEM activities carried out by the partner agency to ensure they are aligned with the company's objectives.
• Optimize acquisition performance by promoting effective synergy between SEO and SEM strategies.
• Provide strategic support to management, particularly in terms of digital performance and positioning.
• Keep an eye on best practises and the evolution of digital platforms.
• Innovate processes: carry out tests, analyse trends and extract relevant insights to continuously improve our work methods.

Your team

You are part of a large team of 9 colleagues in the Digital sector and will report to the Senior Manager – Digital Acquisition. The Digital Acquisition team is part of the Digital Marketing team and the Digital Vice-President of National Bank. Our team stands out for its ability to make decisions based on data, its strategic contribution, and its collaboration.

Our goal is to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible and adaptable schedule.

The Bank values continuous development and internal mobility. Our personalised training programs, based on on-the-job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, Language Training, Harvard Learning Centre, career development platform, and coaching and mentoring support are available to you at any time. Access to colleagues with diverse expertise, experience, and profiles will enrich your development from every point of view.

Prerequisites

• 5 to 7 years of experience in managing SEM projects
• Proven ability to optimise campaign performance on search engines
• Ability to explain, summarise, and communicate information
• Excellent analytical skills to prioritise and optimise next actions

Your job

• Serve as an internal resource person for all initiatives related to search engine marketing (SEM).
• Supervise and optimise SEM activities carried out by the partner agency to ensure they are aligned with the company's objectives.
• Optimize acquisition performance by promoting effective synergy between SEO and SEM strategies.
• Provide strategic support to management, particularly in terms of digital performance and positioning.
• Keep an eye on best practises and the evolution of digital platforms.
• Innovate processes: carry out tests, analyse trends and extract relevant insights to continuously improve our work methods.

Your team

You are part of a large team of 9 colleagues in the Digital sector and will report to the Senior Manager – Digital Acquisition. The Digital Acquisition team is part of the Digital Marketing team and the Digital Vice-President of National Bank. Our team stands out for its ability to make decisions based on data, its strategic contribution, and its collaboration.

Our goal is to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible and adaptable schedule.

The Bank values continuous development and internal mobility. Our personalised training programs, based on on-the-job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, Language Training, Harvard Learning Centre, career development platform, and coaching and mentoring support are available to you at any time. Access to colleagues with diverse expertise, experience, and profiles will enrich your development from every point of view.

Prerequisites

• 5 to 7 years of experience in managing SEM projects
• Proven ability to optimise campaign performance on search engines
• Ability to explain, summarise, and communicate information
• Excellent analytical skills to prioritise and optimise next actions

Your benefits

In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.

• Health and wellness program, including many options
• Flexible group insurance
• Generous pension plan
• Employee Share Ownership Plan
• Employee and Family Assistance Program
• Preferential banking services
• Opportunities to get involved in community initiatives
• Telemedicine service
• Virtual sleep clinic

These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback, and ongoing communication is encouraged.

We're putting people first

We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.

We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates! What can you bring to our team?

Come live your ambitions with us!

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Banking

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Pointe-Claire, Quebec, Canada 1 month ago