Senior Salesforce Administrator

movableink; Toronto; On-site; CAD 87,000 - 113,000; Full time

Benefits offered by this job

Medical benefits

Bonus potential

Job summary

Movable Ink is seeking an experienced Senior Salesforce Administrator to lead the Salesforce environment, gathering requirements, grooming backlogs, and delivering declarative platform improvements across GTM teams and partners. You will translate business needs into user stories, coordinate UAT, and drive ongoing enhancements with admin and development teams.

Responsibilities include daily Salesforce administration, user access and security, data maintenance, and collaboration on release

Qualifications

• 5+ years of Salesforce Admin experience in a SaaS/high-growth environment.
• Active Salesforce Administrator Certification is required; Salesforce Advanced Administrator or Salesforce Business Analyst Certification is preferred.
• Proven track record in daily platform support, user security, and data management while grooming backlogs for technical teams.
• Strong understanding of declarative automation (Flow), security controls, custom reports/dashboards, and GTM tool integrations.

Responsibilities

• Conduct daily support and administration of Salesforce objects, fields, and related enablement tools.
• Manage user access, roles, profiles, permission sets, sharing rules, and security controls across Salesforce and integrations.
• Troubleshoot bugs, field errors, and integration defects; serve as escalation point for complex requests.
• Perform data maintenance including cleansing, deduplication, imports/exports.
• Lead requirements gathering workshops; translate business needs into user stories for admin and development backlogs.
• Drive sprint grooming to align GTM requirements with technical delivery.
• Design, build, and maintain scalable declarative solutions using Salesforce capabilities, including Flows and custom objects.
• Develop test cases and coordinate UAT; ensure release readiness across admin and custom code deployments.

Skills

Salesforce administration

GTM tool integrations

Data management

Education

Salesforce Administrator Certification

Salesforce Advanced Administrator Certification

Tools

Salesforce

Salesforce Flow

Job description

Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world's most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.

The Senior Salesforce Administrator serves as a primary strategic administrator and functional lead for Movable Ink's Salesforce environment. This role bridges business needs and technical solutions by leading requirement gathering, business analysis, and backlog grooming for both administrative builds and custom developer projects. Working across internal GTM teams, operational partners, and technical delivery teams, you will facilitate discovery, write granular user stories, coordinate UAT, and drive declarative platform improvements.

Responsibilities:

• Conduct daily support and administration of Salesforce objects, fields, record types, validation rules, process builders, flows, and related enablement tools.
• Manage user access, roles, profiles, permission sets, sharing rules, and security controls across Salesforce and integrated sales tools.
• Troubleshoot bugs, field errors, and integration defects within Salesforce, serving as a point of escalation for complex support requests.
• Perform data maintenance activities including data cleansing, deduplication, field validation, and data imports/exports.
• Lead requirements gathering workshops to translate complex business demands into technical specifications and detailed user stories for both admin and development team backlogs.
• Support intake prioritization and drive sprint grooming sessions to align GTM business requirements with technical delivery execution.
• Design, build, and maintain scalable declarative solutions using core Salesforce capabilities, including advanced Flows and custom objects.
• Develop test cases, organize User Acceptance Testing (UAT) with business owners, and ensure release readiness across administrative and custom code deployments.
• Create process documentation, system workflows, and end-user training materials to drive system adoption.
• Stay up to date with Salesforce seasonal releases, features, and best practices.

Qualifications:

• 5+ years as a Salesforce Administrator in a SaaS or high-growth environment.
• Active Salesforce Administrator Certification required; Salesforce Advanced Administrator or Salesforce Business Analyst Certification preferred.
• Proven track record handling daily platform support, user security, and data management while grooming backlogs for technical teams.
• Deep proficiency with declarative automation (Salesforce Flow), validation logic, security controls, custom reports/dashboards, and GTM tool integrations.
• Strong understanding of Enterprise, Mid-Market, and SMB SaaS sales cycles, recurring revenue structures, and sales operations workflows.
• Ability to prioritize competing business demands and manage cross-functional projects in a fast-paced environment.

The base pay range for this position is CAD$ 87,000 - CAD$ 113,000 , which can include additional bonus depending on the position ultimately offered, in addition to a full range of medical, financial, and/or other benefits. The base pay offered may vary depending on job-related knowledge, skills, and experience.

Studies have shown that women, communities of color, and historically underrepresented people are less likely to apply to jobs unless they meet every single qualification. We are committed to building a diverse and inclusive culture where all Inkers can thrive. If you're excited about the role but don't meet all of the abovementioned qualifications, we encourage you to apply.

We welcome and employ people regardless of race, color, gender identity or expression, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, ethnicity, family or marital status, physical and mental ability, political affiliation, disability, Veteran status, or other protected characteristics. We are proud to be an equal opportunity employer.