Senior Sales Director

ML6 Search + Talent Advisory; Mississauga; On-site; CAD 130,000 - 190,000; Full time

Job summary

ML6 Search + Talent Advisory partners with a leading consumer goods manufacturer to recruit a Senior Director of Sales in Mississauga. You will shape the national sales strategy, drive profitable growth across key retail accounts, and lead a high-performing sales organization.

Reporting to the VP of Sales, you will build executive relationships, own pricing and profitability, and collaborate with Marketing, Trade Marketing, Category Management, Finance and Supply Chain to deliver

Qualifications

• 10+ years of progressive sales leadership experience in the CPG industry.
• Experience managing national retail accounts across grocery, mass merchandise, club, and pharmacy channels.
• Strong commercial acumen with proven profitable growth and portfolio management.
• Deep understanding of category management, customer strategy, pricing, trade investment, and revenue management.
• Proven ability to build and influence executive-level customer relationships.
• Experience leading and developing high-performing sales teams.
• Strong analytical, negotiation, communication, and presentation skills.
• English and French bilingualism is an asset.

Responsibilities

• Lead customer-centric commercial and promotional strategies across national accounts.
• Translate enterprise objectives into customer-specific growth plans with measurable outcomes.
• Own pricing strategy, profitability, and commercial performance for a national portfolio.
• Deliver revenue, margin, and profitability through disciplined portfolio management and investments.
• Develop and monitor customer business plans with budget management and ROI focus.
• Build and maintain executive-level relationships with key retail partners.
• Lead senior engagements, negotiations, and presentations aligned with strategy and brand goals.
• Ensure consistent execution of marketing, category, and commercial strategies across accounts.
• Collaborate with Marketing, Trade Marketing, Category Management, Finance and Supply Chain to deliver integrated customer solutions.
• Leverage insights and analytics to inform strategic growth opportunities and report to senior leadership.
• Lead, coach and develop a high-performing sales leadership team.
• Foster accountability, collaboration, continuous improvement, and customer focus.

Skills

Sales leadership

CPG industry

National accounts

Pricing strategy

Trade marketing

Executive relationships

Team development

Budget management

Analytical skills

Negotiation

Education

Bachelor's degree

Job description

ML6 is pleased to be partnering with a leading consumer goods manufacturer in their search for a Senior Director of Sales. Known for innovation, customer partnerships, and market leadership, the organization is committed to delivering sustainable growth through consumer-centric strategies, operational excellence, and high-performing teams.

As Senior Director of Sales, you will play a critical leadership role in shaping the national sales strategy, driving profitable growth across key retail accounts, and leading a high-performing sales organization. Reporting to the Vice President & Head of Sales, you will influence enterprise strategy while strengthening executive customer relationships and delivering exceptional commercial results.

What You'll Be Doing:

• Lead customer-centric commercial and promotional strategies that anticipate evolving consumer behaviours and competitive dynamics.
• Translate enterprise objectives into customer-specific growth plans that deliver measurable business outcomes.
• Own pricing strategy, profitability, and commercial performance across a portfolio of national accounts.
• Deliver revenue, margin, and profitability objectives through disciplined portfolio management and strategic investment decisions.
• Develop, execute, and monitor customer business plans while ensuring effective budget management and return on investment.
• Build and maintain executive-level relationships with key retail partners, acting as a trusted strategic advisor.
• Lead senior customer engagements, negotiations, and presentations aligned with corporate strategy, innovation priorities, and brand objectives.
• Ensure consistent execution of marketing, category, and commercial strategies across all assigned accounts.
• Partner closely with Marketing, Trade Marketing, Category Management, Finance, and Supply Chain to develop integrated customer solutions.
• Leverage consumer insights, loyalty data, analytics, and market intelligence to inform strategic decisions and accelerate growth opportunities.
• Provide ongoing commercial insight and strategic recommendations to senior leadership regarding business performance, risks, and emerging opportunities.
• Lead, coach, and develop a high-performing sales leadership team.
• Foster a culture of accountability, collaboration, continuous improvement, and customer focus.
• Support succession planning and capability development to build future leadership strength within the organization.

What You'll Need to Be Successful:

• 10+ years of progressive sales leadership experience within the CPG industry.
• Extensive experience managing national retail accounts across grocery, mass merchandise, club, and pharmacy channels.
• Strong commercial acumen with demonstrated success delivering profitable growth and managing complex customer portfolios.
• Deep understanding of category management, customer strategy, pricing, trade investment, and revenue management.
• Proven ability to build and influence executive-level customer relationships.
• Experience leading and developing high-performing sales teams.
• Strong analytical, negotiation, communication, and presentation skills.
• Bachelor's degree preferred.
• Bilingualism (English/French) is considered a strong asset.