Senior Proposal Writer and Content Manager

BGIS; Markham; On-site; CAD 82,000 - 103,000; Full time

Job summary

BGIS seeks a Senior Proposal Writer & Content Manager to own proposal content development, governance, and continuous improvement, with a focus on SME engagement and AI-enabled content practices.

You will manage the content library, develop win themes, and tailor responses to client criteria, collaborating with proposal managers to strengthen narratives.

Strong writing, editing, and knowledge-management skills are essential for success in a fast-paced, client-focused environment.

Qualifications

• Exceptional writing and editing skills (5+ years)
• Proposal and RFP experience (3-5 years)
• Strong interviewing and information-gathering skills
• Ability to translate technical concepts into client-facing language
• Content management and knowledge-management experience
• Experience using AI for content development (desirable)
• SharePoint/content repository management (desirable)
• Federal procurement/proposal experience (desirable)
• Graphic storytelling and visual communication awareness (desirable)
• Capture and win-strategy support experience (desirable)

Responsibilities

• Write technical, management, operational, and executive proposal responses.
• Conduct SME interviews and translate information into compelling, evaluator-focused content.
• Develop win themes, discriminators, proof points, and value propositions.
• Support major strategic pursuits and complex proposal responses.
• Tailor content to client-specific requirements, evaluation criteria, and solution strategies.
• Partner with proposal managers and solution leads to strengthen proposal narratives and improve submission quality.
• Maintain and continuously improve the proposal content library.
• Manage resumes, case studies, project profiles, proof points, graphics source material, and reusable content assets.
• Establish content standards, version control, and governance processes.
• Identify opportunities to reduce content duplication and improve reuse.
• Capture lessons learned and successful response approaches from completed pursuits.
• Support the use of AI tools to improve proposal efficiency and content quality.
• Develop and maintain structured, AI-ready content repositories.
• Identify opportunities for automation within proposal development processes.
• Create and maintain prompt libraries, content templates, and reusable AI-assisted workflows.
• Stay current on emerging proposal technologies and recommend practical applications for the team.
• Support capture and solution development activities as required.
• Assist in developing pursuit-specific messaging and content strategies.
• Contribute to continuous improvement initiatives across the Client Solutions function.

Skills

Exceptional writing

RFP experience

Interviewing

Technical translation

Content management

Knowledge management

AI in content

SharePoint

Federal procurement

Graphic storytelling

Win-strategy support

Tools

AI tools

Content repositories

Job description

JOB DESCRIPTION

Senior Proposal Writer & Content Manager owns the development, management, and continuous improvement of proposal content assets while supporting strategic pursuits through technical writing, SME engagement, and content governance. They act as the team's lead resource for content optimization and AI-enabled content management practices.

Key Duties & Responsibilities

Proposal Writing & Content Development (50-60%)

• Write technical, management, operational, and executive proposal responses.
• Conduct SME interviews and translate information into compelling, evaluator-focused content.
• Develop win themes, discriminators, proof points, and value propositions.
• Support major strategic pursuits and complex proposal responses.
• Tailor content to client-specific requirements, evaluation criteria, and solution strategies.
• Partner with proposal managers and solution leads to strengthen proposal narratives and improve submission quality.

Content Management & Governance (25-30%)

• Maintain and continuously improve the proposal content library.
• Manage resumes, case studies, project profiles, proof points, graphics source material, and reusable content assets.
• Establish content standards, version control, and governance processes.
• Identify opportunities to reduce content duplication and improve reuse.
• Capture lessons learned and successful response approaches from completed pursuits.

AI-Enabled Content Management (10-15%)

• Support the use of AI tools to improve proposal efficiency and content quality.
• Develop and maintain structured, AI-ready content repositories.
• Identify opportunities for automation within proposal development processes.
• Create and maintain prompt libraries, content templates, and reusable AI-assisted workflows.
• Stay current on emerging proposal technologies and recommend practical applications for the team.

Strategic Support (10%)

• Support capture and solution development activities as required.
• Assist in developing pursuit-specific messaging and content strategies.
• Contribute to continuous improvement initiatives across the Client Solutions function.

Knowledge & Skills

Mandatory:

• Exceptional writing and editing skills (5+ years)
• Proposal and RFP experience (3-5 years)
• Strong interviewing and information-gathering skills
• Ability to translate technical concepts into compelling client-facing language
• Content management and knowledge-management experience

Highly Desirable:

• Experience using AI for content development
• SharePoint/content repository management
• Federal procurement/proposal experience
• Graphic storytelling and visual communication awareness
• Capture and win-strategy support experience

This is a regular, full-time position with a salary range of $82,432 - $103,040 per annum. The starting salary will be based on the successful candidate’s competencies, including but not limited to experience, education and performance related to this role.