Senior Product Marketing Manger (Via Softmax Data,)

MoxiWorks, LLC; Vancouver; Hybrid; CAD 110,000 - 130,000; Full time

Job summary

A leading company in the PropTech SaaS industry is looking for a Senior Product Marketing Manager in Vancouver, BC. The role involves crafting go-to-market strategies, developing compelling messaging, and creating sales collateral. Ideal candidates have 5+ years in B2B SaaS product marketing, with strong analytical and storytelling skills.

Qualifications

• 5+ years in product marketing of mid-market B2B SaaS products.
• Experience with product-led growth (PLG) preferred.
• Outstanding messaging targeting business buyers.

Responsibilities

• Develop and execute go-to-market strategies for new product launches.
• Create product marketing materials and enable sales.
• Conduct research to understand market trends.

Skills

Messaging and storytelling

Analytical skills

Collaboration

Problem-solving

Tools

Product analytics tools (e.g., Amplitude)

Job description

MoxiWorks is a leader in the PropTech SaaS industry, developing tools to empower real estate professionals and helping agents find, win, and close more deals. With major changes in the real estate industry, MoxiWorks aims to redefine accessibility, usability, and utility of sales and marketing software used by brokerages and agents.

We are seeking (via Softmax Data, our Canadian partner) a Senior Product Marketing Manager responsible for positioning our products in a competitive market, developing go-to-market strategies, crafting compelling messaging, and creating sales and marketing collateral that drive awareness, user adoption, and customer retention. The role involves close collaboration with Growth Marketing, Corporate Marketing, Product Management, Sales, and Customer Success teams to ensure our product story resonates with the right audience at the right time.

This hybrid role is based in our Vancouver, BC office (3 days in the office, 555 West Hastings).

Responsibilities

1. Go-to-Market (GTM) Strategy – Develop and execute GTM strategies for new product launches, features, and market expansions.
2. Messaging & Positioning – Craft clear, compelling messaging and value propositions, define target market segments and buyer personas to guide messaging and GTM initiatives.
3. Content & Campaign Development – Create product marketing materials, blog posts, case studies, webinars, and sales enablement assets.
4. Customer & Market Insights – Conduct research to understand market trends, competitor positioning, and customer pain points.
5. Sales Enablement – Equip the sales team with necessary tools, content, and training.
6. Customer Advocacy & Retention – Develop campaigns to drive user adoption, engagement, and expansion within existing accounts.
7. Customer Journey Optimization – Map and optimize the customer experience from awareness through expansion, using product usage data and customer feedback.
8. Product Council Representation – Serve as marketing's voice on the product council, providing market insights to inform product strategy, roadmap prioritization, and feature development.

Qualifications

• 5+ years in product marketing of mid-market B2B SaaS products, preferably with product-led growth (PLG) experience. Experience marketing SaaS tools to B2C audiences is beneficial.
• Experience in end-to-end product launches with mid-market-focused B2B products.
• Real estate or PropTech industry experience preferred.
• Ability to collaborate cross-functionally with sales, marketing, and product teams.
• Outstanding messaging and storytelling skills targeting business buyers.
• Experience developing sales and marketing presentations and collateral.
• Excellent communication skills and ability to manage multiple initiatives.
• Strong analytical skills and experience with data-driven decision-making.
• Experience with product analytics tools (e.g., Amplitude) for user behavior analysis preferred.
• Curiosity and problem-solving skills.
• Entrepreneurial, self-starter, results-driven attitude.

Compensation

The salary range for this role is CAD $110k - 130k, depending on experience and skills. Softmax Data benefits are included.