Senior Product Marketing Manager (Toronto) HOT

GeoComply; Toronto; Hybrid; CAD 124,000 - 171,000; Full time

Job summary

Join GeoComply as a Senior Product Marketing Manager, focusing on fraud prevention within the iGaming industry. Drive impactful product marketing strategies, collaborate with cross-functional teams, and leverage your expertise in a fast-paced environment. Enjoy a collaborative culture with competitive salaries and extensive benefits in a hybrid work model.

Benefits

Performance-based bonus

Equity plans

Paid vacation and sick days

Extended health benefits

Sports and Physical Wellness budget

Charitable and DEI initiatives

Team-building events

Qualifications

• 6+ years of product marketing experience in B2B tech.
• 1-2 years in digital trust and safety expertise.
• Experience with fraud typologies and pricing strategies.

Responsibilities

• Collaborate with Product throughout the product lifecycle.
• Analyze industry trends to inform product strategy.
• Develop buyer enablement materials to accelerate engagement.

Skills

Fraud prevention

Product positioning

Clear communication

Education

Bachelor’s degree in Marketing

MBA

Job description

We’re GeoComply! We are at the forefront of geolocation, cybersecurity, and anti-fraud innovation, developing and delivering cutting-edge technologies to help ensure regulatory compliance, combat bad online actors, alleviate user friction, and protect businesses from fraud.

Achieving significant business and revenue growth over the past three years and dubbed a tech “Unicorn,” GeoComply has been trusted by leading global brands and regulators for over ten years. Our compliance-grade geolocation technology solutions are installed on over 400 million devices and analyze over 12 billion transactions a year.

At the heart of it all is the people, united by a deep commitment to problem-solving and revolutionizing how people and businesses use the internet to instill confidence in every online interaction. With teams across five countries, three continents, and a global customer base, we have no plans to slow down.

The Role

GeoComply is a market leader in compliance-grade geolocation technology, and we're rapidly expanding our product portfolio. We're seeking a highly motivated and experienced Senior Product Marketing Manager to drive growth across this exciting portfolio. This role will require a deep understanding of the iGaming, compliance, fraud and risk landscape and the ability to translate complex concepts into compelling propositions.

You will be a recognized subject matter expert on fraud prevention, working closely with Product, Engineering, Revenue and Risk and Fraud teams to focus on customer-centric initiatives, building insights to align product strategies with market needs. This role offers both strategic and hands-on opportunities to deliver impactful campaigns. At GeoComply, you'll enjoy a collaborative, visible role, with opportunities to work with leaders at all levels.

Key Responsibilities

• Collaborate with Product throughout the product lifecycle, from development to adoption, shaping roadmaps, monitoring performance, and providing strategic GTM recommendations.
• Deeply understand the fraud landscape, including emerging threats and best practices, and translate this into impactful marketing and sales enablement tools.
• Analyze industry trends, competitive landscape, and customer needs to inform product and GTM strategy, including pricing and packaging.
• Own product positioning and messaging, ensuring resonance with target audiences.
• Develop deep customer knowledge (segmentation, personas, use cases) and disseminate insights to influence product growth.
• Create compelling buyer enablement materials to accelerate product understanding and adoption.
• Partner with the Revenue team to develop and deliver training and resources for effective product promotion.
• Develop creative, engaging content (whitepapers, blogs, videos) that establishes leadership in Risk solutions and drives product adoption.
• Provide strategic marketing expertise, ensuring content is informative, engaging, and tailored to the buyer's journey.
• Develop and monitor metrics to track marketing outcomes and effectiveness.
• 6+ years of product marketing experience in B2B tech, with 1-2 years in digital trust and safety.
• Demonstrable expertise in fraud prevention, understanding various fraud typologies (account takeover, bonus abuse, payment fraud, collusion) and their business impact. Experience owning / contributing to fraud platform strategy is a plus.
• Experience in pricing and packaging product offerings.
• Strong written and verbal communication skills, with a talent for clear and effective messaging.
• Proven ability to create compelling product positioning and messaging that differentiates us, translate complex concepts into clear value, and drive GTM strategies.
• A master of product positioning, who knows how to meaningfully differentiate a product in a crowded market.
• Proven experience championing successful product launches, building excitement, and aligning product and revenue teams for maximum impact.

Bonus Points

• Previous experience working with distributed international teams.
• Bachelor’s degree in Marketing, Economics, Business, Communications, Business Administration, or a related field is preferred or MBA.
• iGaming industry experience.
• Experience at a fast-paced SaaS start-up.

Salary Range

Our compensation reflects the cost of labor across several Global markets. The salary for this position ranges from $124,000 / year up to $170,500 / year. Pay is based on several factors evaluated throughout the interview, including market location, job-related knowledge, skills, and experience. At GeoComply, our salary bands are crafted with purpose. They testify to the diverse range of skills and experiences that fuel our success.

In addition to our competitive salary package, we also offer the following personal and professional development benefits :

• Performance-based bonus
• Equity plans
• Paid vacation and sick days
• Extended health benefits
• Sports and Physical Wellness budget (30% of L&D Allowance)
• Charitable and DEI initiatives
• Team-building events

Apply Now!

Interested in joining our team? Send us your resume and a cover letter. We can’t wait to meet you!

Commitment to Diversity and Equity.

If you don't tick every box in this job description, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who value inclusion, collaboration, adaptability, courage, and integrity rather than ticking boxes, so if this resonates with you, please apply.

Why GeoComply?

Joining the GeoComply team means you’ll be part of an award-winning company to work, learn and grow. We are fast-paced, high-impact, and have a can-do team culture.

GeoComply culture thrives on a dynamic mix of in-person energy and independent focus and we champion a hybrid work model that blends the energy of in-person collaboration with the flexibility to work from home. Our 3-day in-office policy fosters teamwork and innovation, while also recognizing the importance of individual work styles and needs.

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