Senior Product Marketing Manager - Security and Governance

Working Nomads; Canada; Remote; CAD 90,000 - 120,000; Full time

Job summary

A leading tech company in Canada is looking for a Senior Product Marketing Manager specializing in security and governance. The ideal candidate will have over 5 years of experience in B2B SaaS product marketing with a strong emphasis on IT buyer personas. Responsibilities include crafting compelling messaging, driving product launches, and creating sales enablement assets. This role offers a chance to make a significant impact in a fast-paced environment.

Qualifications

• 5+ years of experience in product marketing or related roles focused on security.
• Strong understanding of IT and security buyer personas.
• Experience in 0-1 product launches and marketing to decision-makers.

Responsibilities

• Develop deep expertise in security and IT buyer personas.
• Craft compelling messaging for product positioning.
• Drive 0-1 product launches and collaborate with teams.
• Create high-impact sales enablement assets.
• Analyze industry trends to inform go-to-market strategies.

Skills

Product marketing

Market analysis

Sales enablement

Cross-functional collaboration

Analytical skills

Job description

Senior Product Marketing Manager - Security and Governance

We are seeking a strategic and experienced product marketer to join us as Senior Product Marketing Manager, Security & Governance. In this role, you will drive the development and execution of go-to-market strategies for Dropbox’s security, compliance, and governance solutions. You’ll play a critical role in positioning Dropbox as a trusted partner for IT and security leaders, crafting compelling messaging, and enabling Sales with the tools they need to win.

You will leverage your expertise in security and compliance markets to develop differentiated positioning, lead 0-1 product launches, and optimize adoption strategies. This role requires a deep understanding of IT and security buyer personas, cross-functional collaboration with Product and Sales teams, and an ability to translate complex security concepts into compelling business value.

Responsibilities

• Market & Persona Expertise – Develop deep expertise in security and IT buyer personas, understanding their pain points, regulatory challenges, and decision-making processes.
• Develop differentiated positioning – Craft compelling messaging, use cases, demos and business outcomes that clearly articulate Dropbox’s security and content access governance value proposition.
• Analyze and optimize performance – Track and analyze pipeline, attach rate, adoption, and retention metrics, sharing actionable insights to improve business outcomes.
• Product Launches – Drive 0-1 product launches and new feature rollouts, collaborating closely with Product, Sales, and Marketing teams to ensure strong adoption.
• Go-to-Market Strategy - Develop and recommend GTM strategies for Dropbox’s security solutions, including pricing and packaging implications, and target audience segmentation. You will develop a point of view on how security features fit within Dropbox’s multi-product ecosystem and provide recommendations to maximize revenue, adoption, and competitive differentiation.
• Sales Enablement – Create high-impact sales enablement assets (e.g., battlecards, pitch decks, FAQs, competitive insights) to help Sales and Customer Success teams engage security-conscious buyers effectively.
• Content Strategy & Development – Lead the development of thought leadership content, whitepapers, customer case studies, and solution briefs that reinforce Dropbox’s security expertise.
• Market Intelligence - Responsible for analyzing industry trends, customer needs, and competitive dynamics to inform go-to-market strategy, product positioning, and bundling decisions.

Requirements

• 5+ years of experience in product marketing, solutions marketing, or related roles, ideally in B2B SaaS with a focus on security, compliance, or IT audiences.
• Strong understanding of security, compliance, and governance trends, with experience marketing to IT and security decision-makers (e.g., CISOs, IT Managers).
• Proven success in 0-1 product launches, driving adoption and market penetration for new solutions.
• Exceptional ability to translate technical security concepts into clear, compelling narratives for business and technical audiences.
• Experience developing sales enablement materials that drive measurable engagement and revenue impact.
• Strong cross-functional collaboration skills, with the ability to work effectively with Product, Sales, and Marketing teams.
• Analytical mindset, leveraging data to measure performance and optimize marketing strategies.

Preferred Qualifications

• Familiarity with SaaS security frameworks, compliance regulations (e.g., SOC 2, GDPR, HIPAA), or governance best practices.
• Experience in both product-led and sales-led go-to-market motions.
• Background in fast-paced, high-growth environments, managing multiple priorities.