Senior Product Marketing Manager, Retail Montreal, Quebec, Canada; Toronto, Ontario, Canada

Lightspeed; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading company is seeking a Sr. Product Marketing Manager to drive growth for its Retail product line in North America. This role involves developing go-to-market strategies, conducting market analysis, and collaborating with various teams to ensure customer needs are met. The ideal candidate will have a strong background in product marketing and the ability to influence cross-functional stakeholders.

Benefits

Flexible work environment

Career growth opportunities

Unlimited paid time off

Health insurance and wellness benefits

Paid parental leave

LinkedIn Learning license

Annual volunteer day

Qualifications

• 5+ years experience in product marketing, growth, or lifecycle marketing.
• Background in SaaS marketing, preferably with experience in consumer apps.

Responsibilities

• Develop the go-to-market strategy for Lightspeed Retail in North America.
• Collaborate on launching new products and features.

Skills

Project Management

Analytical Skills

Communication

Education

MBA

Product Marketing Alliance Certification

Job description

Hi there! Thanks for stopping by

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

The Product Marketing team at Lightspeed is seeking a results-oriented Sr. Product Marketing Manager to accelerate growth of the Retail product line in North America. Reporting to the Global PMM Lead for Retail, this position will: determine the go-to-market strategy for retail verticals in the US and Canada; establish impactful positioning and messaging; conduct market analysis; gather customer feedback; and build and execute programs that support business goals. Additionally, you will act as the voice of the customer for the NOAM region and ensure customer needs are addressed at each marketing touchpoint.

At Lightspeed, as a Sr. Product Marketing Manager, you will build influential relationships throughout the organization. You will interact with diverse stakeholders such as product, marketing, sales, customer service, partnerships and others in order to help accelerate the launch and lifecycle management of our retail products.

What you’ll be responsible for:

• Become an expert in the retail industry and understand the technology landscape that helps retailers be successful.
• Own the market research roadmap and glean nuanced market insights to inform product and marketing roadmaps, and hone messaging.
• Maintain a deep understanding of our customers and validate user personas to translate insights into strategies supporting organizational OKRs.

• Develop the go-to-market strategy for Lightspeed Retail in North America and drive the planning and execution of GTM programs, with ownership of the results.
• Be the go-to person for messaging around our products and value proposition.
• Collaborate on launching new products and features, and surface insights from customers and sales teams to inform future product development.
• Work with sales and partner teams to develop enablement materials.
• Develop collaborative relationships across departments including Marketing, Product, Sales, Customer Support, and Creative teams.
• Create a roadmap of marketing initiatives spanning the customer lifecycle from launch to retention.
• Work closely with Content, Design, Marketing Automation, and Product teams to develop compelling content.

What you need to bring to the team:

• 5+ years experience in product marketing, growth, or lifecycle marketing.
• Background in SaaS marketing, preferably with experience in consumer apps/technologies, startups, or small business audiences.
• Experience working with product and engineering teams.

• Strong project management skills and ability to influence cross-functional stakeholders.
• Ability to build and maintain relationships across departments.
• Strong analytical, written, and oral communication skills.
• Genuine interest in helping SMBs succeed.

Even better if you have, but not necessary:

• MBA or Product Marketing Alliance certification.
• Experience in the retail industry.

What’s in it for you?

Come live the Lightspeed experience...

• Flexible work environment.
• Career growth opportunities.
• Impactful work in a lean, growth-oriented team.

… and enjoy benefits that promote well-being:

• Lightspeed RSU program
• Unlimited paid time off
• Flexible working policy
• Health insurance and wellness benefits
• Paid parental leave
• LinkedIn Learning license
• Annual volunteer day

#LI-AL2

To all recruitment agencies: Lightspeed does not accept unsolicited resumes. We are not responsible for fees related to resumes not directly engaged by us.

Lightspeed is an equal opportunity employer committed to creating an inclusive workplace. Accommodations are available upon request for candidates with disabilities.

Where to from here?
We want you to find a role you love and a workplace you’re proud of. Check out our career page here for more.

Lightspeed is building communities through commerce, welcoming applicants from all backgrounds. Founded in 2005 in Montreal’s gay village, our ethos is rooted in inclusion and diversity.

Who we are:
Lightspeed powers businesses globally with a comprehensive commerce platform that unifies online and physical operations, supports multichannel sales, expansion, payments, and supplier connections. Founded in Montreal, we are listed on NYSE and TSX, serving retail, hospitality, and golf businesses worldwide.

We handle your information according to our Applicant Privacy Statement.