Senior Product Marketing Manager (Ref : 186890)

Forsyth Barnes; Toronto; Remote; CAD 170,000 - 180,000; Full time

Job summary

A fast-scaling Canadian WealthTech business seeks a Senior Product Marketing Manager to drive product marketing strategy. The successful candidate will lead product launches, create scalable processes, and work cross-functionally to ensure effective messaging and product adoption.

Qualifications

• 6+ years of B2B SaaS product marketing experience.
• Strong strategic messaging skills to articulate complex ideas.
• Hands-on experience in creating scalable messaging and marketing tools.

Responsibilities

• Lead go-to-market strategy for major product launches.
• Create scalable product marketing processes across messaging and execution.
• Conduct market and competitive research to guide product positioning.

Skills

Strategic messaging skills

Collaboration

Customer insights translation

Market research

Job description

This range is provided by Forsyth Barnes. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$170,000.00 / yr - CA$180,000.00 / yr

Direct message the job poster from Forsyth Barnes

Placing Exceptional Senior Talent With Ambitious FinTechs

Remote - Canada-based preferred

About Us

We are working with a fast-scaling Canadian WealthTech business that is transforming the way financial professionals engage with clients. Their platform streamlines how investment proposals are built, discussed and delivered - leading to faster decisions and more intuitive conversations between wealth professionals and their clients. The product is already 4x more adopted than legacy solutions and is used by major financial institutions across North America.

As the company enters its next phase of growth, they are investing heavily in their go-to-market strategy and hiring a Senior Product Marketing Manager to help shape how new and existing products are positioned in the market.

Job Description

This is a hands-on leadership role where you will own the product marketing strategy - from launch planning and enablement to messaging and market insights. You’ll work cross-functionally with product, marketing and revenue teams to ensure features are clearly understood, effectively positioned and successfully adopted. Your work will directly influence how the product is received in market and how it grows.

This is a fully remote role - Canadian-based candidates are preferred due to team location and collaboration.

Key Responsibilities

• Lead go-to-market strategy for major product launches
• Create scalable product marketing processes across messaging, enablement and execution
• Develop clear internal enablement materials to support sales and customer success teams
• Gather and translate customer insights, product usage data and feedback into positioning and product strategy
• Partner with product, marketing and commercial teams to align messaging, rollout plans and product comms
• Conduct market and competitive research to guide positioning and differentiation
• Support monetization strategy through customer and market insights

Requirements

• 6+ years of B2B SaaS product marketing experience, including leading product launches
• Strong strategic messaging skills - able to turn complex ideas into clear, compelling narratives
• Experience applying both qualitative and quantitative insights to guide marketing strategy
• Demonstrated ability to collaborate across product, marketing and commercial teams
• Comfortable with hands-on execution - building messaging, tools and playbooks that scale

Bonus Experience

• Background in WealthTech, FinTech or compliance-heavy B2B environments
• Experience contributing to pricing or monetization strategies
• Exposure to multi-product or product-led growth environments

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Product Management and Marketing

Financial Services, Banking, and Investment Banking

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