Senior Product Marketing Manager (Ref: 186890)

Forsyth Barnes; Toronto; Remote; CAD 170,000 - 180,000; Full time

Job summary

A leading company in the WealthTech sector seeks a Senior Product Marketing Manager to drive product marketing strategy and ensure successful product launches. This remote position is ideal for candidates with an extensive background in B2B SaaS, who can effectively position products and collaborate with cross-functional teams.

Qualifications

• 6+ years of B2B SaaS product marketing experience.
• Strong strategic messaging skills.
• Experience with market insights and customer feedback.

Responsibilities

• Lead go-to-market strategy for major product launches.
• Create scalable product marketing processes.
• Conduct market and competitive research.

Skills

Strategic messaging

Collaboration

Market research

Job description

This range is provided by Forsyth Barnes. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$170,000.00/yr - CA$180,000.00/yr

Direct message the job poster from Forsyth Barnes

Placing Exceptional Senior Talent With Ambitious FinTechs

Remote - Canada-based preferred

About Us

We are working with a fast-scaling Canadian WealthTech business that is transforming the way financial professionals engage with clients. Their platform streamlines how investment proposals are built, discussed and delivered - leading to faster decisions and more intuitive conversations between wealth professionals and their clients. The product is already 4x more adopted than legacy solutions and is used by major financial institutions across North America.

As the company enters its next phase of growth, they are investing heavily in their go-to-market strategy and hiring a Senior Product Marketing Manager to help shape how new and existing products are positioned in the market.

Job Description

This is a hands-on leadership role where you will own the product marketing strategy - from launch planning and enablement to messaging and market insights. You’ll work cross-functionally with product, marketing and revenue teams to ensure features are clearly understood, effectively positioned and successfully adopted. Your work will directly influence how the product is received in market and how it grows.

This is a fully remote role - Canadian-based candidates are preferred due to team location and collaboration.

Key Responsibilities

• Lead go-to-market strategy for major product launches
• Create scalable product marketing processes across messaging, enablement and execution
• Develop clear internal enablement materials to support sales and customer success teams
• Gather and translate customer insights, product usage data and feedback into positioning and product strategy
• Partner with product, marketing and commercial teams to align messaging, rollout plans and product comms
• Conduct market and competitive research to guide positioning and differentiation
• Support monetization strategy through customer and market insights

Requirements

• 6+ years of B2B SaaS product marketing experience, including leading product launches
• Strong strategic messaging skills - able to turn complex ideas into clear, compelling narratives
• Experience applying both qualitative and quantitative insights to guide marketing strategy
• Demonstrated ability to collaborate across product, marketing and commercial teams
• Comfortable with hands-on execution - building messaging, tools and playbooks that scale

Bonus Experience

• Background in WealthTech, FinTech or compliance-heavy B2B environments
• Experience contributing to pricing or monetization strategies
• Exposure to multi-product or product-led growth environments

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Financial Services, Banking, and Investment Banking

Referrals increase your chances of interviewing at Forsyth Barnes by 2x

Sign in to set job alerts for “Product Marketing Manager” roles.

Continue with Google Continue with Google

Continue with Google Continue with Google

Social Media & Brand Manager - Laurent Dagenais

Talent Pool - Digital Performance Marketing Manager

Senior Marketing Director (Remote - Flexible Schedule)

Toronto, Ontario, Canada
$100,000.00
-
$150,000.00
2 weeks ago

Independent Marketing Professional – Leadership & Personal Growth | Remote

Digital Marketing Specialist - Remote, Flexible Schedule

Digital & Partnership Marketing Specialist

Digital Marketing Specialist – Growth-Focused Role

EverHealth - Senior Product Marketing Manager, Behavioral Health - (Remote, CAN)

Senior Content Marketing Manager: Lead Gen and Creator Content

Paid Social Strategist (Remote Canada) - Future Opening

Associate Director, Digital Marketing (Remote Canada)

Senior Demand Generation Strategist (Remote Canada)

Staff Product Manager, Consumer Growth & Retention

Product Manager-Mobile & Home-Mobility Cross-sell

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.