Senior Product Marketing Manager (Canada)

Socket.dev; Canada; Hybrid; CAD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation

Flexible PTO

Laptop reimbursement

Career development

Collaborative, innovative team

Job summary

Teramind is seeking an experienced product marketing leader to own messaging across multiple categories and to drive GTM strategies for a fast-moving product roadmap. You will lead a lean creative production function, manage an AI-first content team, and build systems that enable the sales force to win in competitive markets.

The role requires deep experience in B2B cybersecurity or enterprise SaaS, a track record of building effective sales enablement, and fluency in competitive intelligence.

Qualifications

• 8+ years in product marketing, including B2B cybersecurity or enterprise SaaS.
• Proven ownership of positioning in a multi-category environment.
• Track record of building sales enablement that teams actually use.
• Fluency in competitive intelligence and turning data into sharp messaging.
• Experience managing creative or content talent, with interest in AI-powered workflows.
• Strong writing skills and ability to be evaluated on writing.
• Analyst relations experience (e.g., Gartner, Forrester).

Responsibilities

• Own and test core positioning across IRM, DLP, AI Governance, and employee monitoring; align messaging with buyer language and site/campaign voice.
• Own the sales enablement stack: onboarding decks, demo scripts, objection-handling guides, and packaging narratives.
• Build and maintain competitive battlecards and provide win/loss insights to sales.
• Partner with Product to translate roadmap into GTM narratives, launches, and collateral.
• Synthesize win/loss and churn interviews to refine messaging and inform roadmap.

Skills

Product marketing leadership

B2B cybersecurity

Positioning ownership

Sales enablement

Competitive intelligence

Content management

Strong writing

Analyst relations

Job description

The Role

You'll own how Teramind is positioned, packaged, and sold. This is a senior, hands‑on role at the center of our GTM engine: you'll define the messaging across four converging categories (IRM, DLP, AI Governance, employee monitoring), arm sales with what they need to win, and translate a fast-moving product roadmap into narratives the market cares about.

You'll also lead our creative production function - managing an AI‑first content creator and building the systems that let a lean team produce at the volume and quality of one three times its size.

What You'll Do

Positioning & messaging

• Own and continuously test core positioning across IRM, DLP, AI Governance, and employee monitoring - reconciling how buyers actually search and speak with how we show up on the site and in campaigns
• Build persona and buyer‑journey frameworks, and pressure-test them against real closed‑won and closed‑lost data - not assumptions

Sales enablement

• Own the sales enablement stack: onboarding decks, demo scripts, objection‑handling guides, and pricing/packaging narratives
• Build and maintain competitive battlecards (Forcepoint, Microsoft Purview, ActivTrak, and others) and keep sales armed with fresh win/loss insight

Product launches & GTM

• Partner with Product to translate the roadmap into GTM narratives, launch plans, and sales‑facing collateral
• Run and synthesize win/loss and churn interviews into messaging refinements and roadmap input

What You Bring

• 8+ years in product marketing, including at least 3 years in B2B cybersecurity or adjacent enterprise SaaS
• Proven ownership of positioning in a multi‑category or category‑creation environment
• A track record of building sales enablement that sales teams actually use
• Fluency in competitive intelligence — able to turn win/loss data into sharper messaging, not just reports
• Experience managing creative or content talent, with genuine curiosity about AI‑powered production workflows
• Strong writing skills; you will be evaluated on this directly
• Analyst relations experience (e.g., Gartner, Forrester)

Why This Role

You'll have real ownership at a company where marketing has a seat at the strategy table. The category is converging, the timing is right, and the person in this seat will shape how an entire market talks about insider risk in the AI era.

About Us

At Teramind, we’re pioneering a predictive, AI‑driven approach to safeguarding organizations’ people, data, and operations. As a global leader in user behavior analytics, insider risk management, and workforce intelligence, we empower businesses to transform data into a strategic asset - delivering clear visibility, control, and proactive protection across digital environments.

We’re open to hiring in just about every country in the world! Feel free to apply even if you don’t live in the country listed in the job description.

Benefits

This is a remote role. Teramind has been a fully remote company since 2014, and for us that means real flexibility and teams that are genuinely global and diverse.

You'll also get:

• Competitive compensation
• Flexible paid time off
• Laptop reimbursement
• Career growth and professional development opportunities
• Collaboration with a forward‑thinking team where new ideas come to life, experience is valued, and talent is incubated. You can make an impact quickly.

Our Recruitment Process

We don’t expect you to check every box on the list. If you can picture yourself contributing to this team, we want to hear your story!

Most roles move through three interviews, though some can move quicker with fewer rounds. Leadership and technical roles may move through a more thorough process with multiple interview stages. All roles require reference and background checks.

Equal Opportunity

Teramind is proud to provide equal employment opportunities to all employees and applicants, and we do not discriminate on the basis of any characteristic protected by applicable local law. We provide reasonable accommodations to individuals with disabilities. If you need an accommodation to complete this application, participate on an interview, or perform this role, contact [e-mail].