Senior Product Marketing Manager

Allianceled; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading company in the travel industry seeks a Senior Product Marketing Manager to shape and market loyalty products that enhance customer experiences. The role involves defining product value propositions, collaborating across teams, and driving product adoption to support growth objectives. Candidates should have extensive experience in B2B technology marketing, excellent communication skills, and a strong analytical mindset.

Benefits

RRSP / 401(k) Matching

Flexible Paid Time Off

Travel Experience Credit

Annual Wellness Credit

Team Events and Monthly Lunches

Home Office / Commuter Credit

Work From Anywhere Program

Parental Leave Top Up

Adventure Pass

Qualifications

• 6+ years of experience in product marketing in a B2B tech environment.
• Exceptional oral and written communication skills.
• Strong analytical and data-driven mindset.

Responsibilities

• Define and evaluate value proposition and messaging for products.
• Collaborate on product roadmaps and go-to-market readiness.
• Create sales enablement collateral.

Skills

Communication

Collaboration

Analytical skills

Data-driven mindset

Job description

Travel is not just about the destination; it's about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences. Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel. Come help us transform everyday travel into extraordinary experiences.

ABOUT THE ROLE :

Plusgrade is searching for a collaborative, creative and customer-centric Senior Product Marketing Manager (PMM) to shape, position and market loyalty products that loyalty programs will adopt and travelers will love. This position plays a key role in driving demand, usage and continued relevance of our products through their lifecycle to support Plusgrade’s growth objectives.

The Senior Product Marketing Manager works closely with cross-functional teams including Product, Marketing, Business Development and Partner Strategy. The ideal candidate has demonstrated experience and success in partnering with Product Management in early stage product development. You are confident navigating and influencing in a highly ambiguous environment, and you are always looking for opportunities to improve and innovate.

WHAT YOU WILL BE DOING :

• Defining and regularly evaluating the value proposition, positioning and messaging for their portfolio of products
• Collaborating with Product Management and Commercialization on product roadmaps, requirements and go-to-market readiness
• Leveraging market intelligence and bringing the voice of the traveler to help shape and optimize our products
• Creating compelling sales enablement collateral including but not limited to : sales decks, case studies and sales training content
• Building and executing go-to-market marketing plans for new products and features
• Collaboration with Business Development and Partner teams to support product and feature adoption

YOU ARE SOMEONE WITH :

• 6+ years of experience in product marketing, ideally in a B2B technology environment
• Exceptional oral and written communication and presentation skills with the ability to translate technical product information into compelling marketing narratives
• Highly collaborative mindset and demonstrated ability to influence and gain cooperation in a non-authority relationship with complex, cross-functional project plans
• Comfort and confidence working in a highly ambiguous environment
• Strong analytical and data-driven mindset with ability to synthesize data and insights and turn them into actionable plans and compelling messaging
• Resourceful and able to prioritize ruthlessly
• Experience managing, coaching and mentoring more junior team members

WHAT YOU’LL LOVE ABOUT US :

• RRSP / 401(k) Matching
• Flexible Paid Time Off
• Travel Experience Credit
• Annual Wellness Credit
• Team Events and Monthly Lunches
• Home Office / Commuter Credit
• Work From Anywhere Program
• Parental Leave Top Up
• Adventure Pass

Plusgrade is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities.

We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally. All applications will be reviewed by our Talent Team and the successful candidate(s) will go through the following recruitment process :

• Take-home Assessment (if applicable)
• Team Interview

All candidates will be provided with feedback regardless if they pass or didn’t pass any of our interview stages. All your information will be kept confidential.

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