Senior Product Marketing Manager

Big Viking Games; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Senior Product Marketing Manager to spearhead their marketing strategy for an engaging gaming platform. In this pivotal role, you'll collaborate across various teams to enhance player engagement and revenue through innovative monetization strategies and compelling product communications. This dynamic environment encourages creativity and continuous learning, making it an exciting opportunity for those passionate about the gaming industry. If you thrive in a fast-paced, collaborative setting and are eager to leverage data-driven insights, this role is perfect for you.

Benefits

Competitive salary

Bonus program

Group Retirement Savings Plan

Comprehensive benefits package

Generous time off policies

Qualifications

• 5-7 years of experience in product marketing with leadership roles.
• Proven success in developing pricing frameworks and marketing strategies.

Responsibilities

• Lead product marketing strategy and drive monetization initiatives.
• Oversee promotional campaigns and ensure cohesive product messaging.

Skills

Product Marketing

Monetization Strategies

Leadership

Integrated Marketing Campaigns

Data Analysis

Communication Skills

Analytical Skills

KPI Monitoring

Gaming Industry Experience

AI-Driven Tools

Job description

Important: This is a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office (207 Queens Quay West) for a minimum of 3 days per week.

About Us:

Making fans - That’s what we’re all about! Since our humble beginnings in 2011, these two words have driven Big Viking Games to become the successful company it is today. We are focused on making our mark as a next-generation, live operations games company.

We believe that each Viking is unique and brings exponential value to the company. In return, we provide Vikings with the opportunity to solve problems through continuous learning and fostering feedback, ultimately mastering their craft. By investing in our Vikings and in new technologies, we can continue our success for years to come.

We are embarking on an adventure and rely on our team of skilled, enthusiastic, and collaborative Vikings to turn our ship towards a new horizon.

About the Role:

As the Senior Product Marketing Manager for YoWorld, you will lead our product marketing strategy and serve as the key liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting to the VP of Product, you’ll drive monetization initiatives, craft compelling product communications, and use market insights to boost both player engagement and revenue.

What you'll do:

• Own primary product revenue and retention metrics.
• Define and implement a monetization strategy by establishing pricing frameworks, approving in-app purchase pricing, and mitigating revenue risks in collaboration with FP&A.
• Oversee the creation and execution of promotional campaigns, including designing bundles, setting release cadences, and driving player reactivation efforts.
• Manage integrated product communication initiatives by developing full-funnel marketing campaigns and ensuring cohesive, organization-wide messaging.
• Leverage player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
• Collaborate with executive leadership to align cross-functional teams and initiatives with overall product and monetization objectives.

Must-Haves:

• 5-7 years of experience in product marketing.
• Proven track record in developing pricing frameworks and monetization strategies.
• 2+ years of leadership experience demonstrated by owning key revenue and retention metrics.
• Experience designing and launching integrated marketing campaigns, including crafting promotional offers, bundles, and reactivation strategies.
• Evidence of effectively communicating strategic insights to executive stakeholders.
• Some experience working in the gaming industry.
• Demonstrated eagerness to integrate AI-driven tools into daily workflows, leveraging innovative technologies to enhance data analysis, campaign optimization, and strategic decision-making.
• Demonstrated expertise in data-driven decision-making and risk mitigation (e.g., managing revenue-related risks).
• Excellent written and verbal communication skills for crafting cohesive product messaging.
• Strong analytical skills, with the ability to derive actionable insights from market research and data analysis.
• Experience setting and monitoring KPIs to evaluate campaign performance.
• Demonstrated success collaborating cross-functionally with teams such as Content, Marketing, Product, Operations, and FP&A.
• Adept at leveraging data analytics to inform pricing frameworks, promotional strategies, and market insights.

Nice-to-Haves:

• Extensive gaming and live operations background.
• History of managing real-time player engagement and in-game promotions.
• A creative and agile mindset, with proven success in pioneering innovative monetization and marketing strategies in fast-paced environments.
• Advanced technical expertise in data analytics, A/B testing methodologies, and emerging technologies (e.g., machine learning).

Benefits:

• Competitive salary, bonus program, Group Retirement Savings Plan matching & participation.
• Comprehensive benefits package (health, dental, and vision), including generous time off policies.

Big Viking Games is committed to creating an inclusive and accessible environment for all candidates. We welcome applications from individuals of all abilities and will provide accommodations throughout the hiring process as needed. If you require any accommodations, please email [e-mail] so we can work with you to support your needs.