Senior Product Marketing Manager

Litmus; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

A growth-stage technology company in Toronto is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their industrial AI data platform. The ideal candidate will have over 5 years of experience in product marketing, with a strong background in industrial AI and the ability to communicate complex concepts clearly. Join a talented team dedicated to driving innovation and digital transformation in various industries.

Qualifications

• 5+ years of product marketing experience within B2B software or industrial technology.
• Knowledge in industrial AI, IoT, edge computing, and Industry 4.0.
• Experience in building integrated product marketing playbooks.

Responsibilities

• Lead and execute go-to-market strategy for the edge data platform.
• Develop buyer-focused marketing playbook and positioning.
• Enable go-to-market teams with effective tools and training.

Skills

Product marketing experience

Industrial AI expertise

Excellent communication skills

Cross-functional collaboration

Education

Bachelor's degree in marketing, business, engineering, or related field

Job description

Litmus is a growth-stage software company that is transforming the way companies harness the power of machine data to improve operations. Our software is enabling the next wave of digital transformation for the biggest and most innovative companies in the World – making Industrial IoT, Industry 4.0 and Edge Computing a reality. We just completed our Series B financing round, and we are looking to expand our team.

Why join the Litmus team

You want to be a part of something great

We pride ourselves on building the most talented and experienced team in the industry who knows how to win. We work hard and the results speak for themselves. We’re trusted by industry leaders like Google, Dell, Intel, Mitsubishi, Hewlett-Packard Enterpriseand others as we partner to help Fortune 500 companies digitally transform.

You want to define and shape the future

At Litmus you’ll have the opportunity to influence and enable Industrial Internet of Things, the next wave of technology essential for global digitization. We’re leading the industry in machine data analytics and edge computing to feed machine learning, artificial intelligence and other applications that rapidly change the way companies operate.

You want to build and shape your career

Join a growth-stage Silicon Valley company to build and define your career path in an environment that allows you to progress rapidly. Bring your unique experience, talent and expertise and add to it by collaborating with and learning from the brightest people in the industry.

We are committed to hiring great people who are passionate about what they do and thrive on winning as a team. We welcome anyone and everyone who wishes to join the Litmus marketing team to apply and share their career experience, dreams and goals with us.

Senior Product Marketing Manager

Employment Type : Full-time

The Role

We are looking for a Senior Product Marketing Manager to lead, develop, and execute a winning go-to-market strategy for our industrial AI data platform.

Your primary responsibility will be to develop a buyer-focused product marketing playbook that communicates how our industry-leading technology helps global companies harness edge data to enable industrial AI, Industry 4.0, and digital transformation at scale.

Your B2B software experience combined with Industry 4.0 expertise will enable you to partner with Litmus leadership, Product, Engineering, Marketing, and Sales teams to :

• Position our edge data platform as the #1 solution in the industrial AI space
• Develop an integrated playbook to identify and engage our ideal buyer driving product awareness, adoption, and growth
• Leverage data, customer insights, and market intelligence to guide messaging, use cases, and outcomes that resonate with the ideal buyer

Lead Product and New Feature Launches

• Lead feature launches for our industry-leading edge data platform
• Develop and define our feature release cadence and go-to-market launch motion
• Align marketing, sales, CX, product, and engineering to ensure smooth and successful feature releases

Develop Buyer-Focused Messaging and Positioning

• Develop simple, clear, and pragmatic messaging and positioning that communicates how our edge data platform enables industrial AI, Industry 4.0, and digital transformation at scale
• Clearly explain the value of our edge data platform focusing on features, benefits, use cases, and outcomes
• Develop consistent messaging across all channels and through the entire buyer journey

Define Platform Use Cases and Outcomes

• Identify and document practical, real-world examples of how our edge platform enables industrial AI, Industry 4.0, and digital transformation at scale
• Develop content that effectively communicates the value of our platform in specific industrial and enterprise applications.
• Work closely with sales and listen to what customers are saying to understand their challenges and create use cases that address their specific needs

Gather Customer Insights and Market Intelligence

• Track and analyze competitor offerings and market trends to identify opportunities and threats
• Develop and maintain competitive content to equip go-to-market with the information they need to win deals
• Gather and synthesize customer feedback and market data to inform go-to-market playbooks and strategies

Enable Go-to-Market Teams and Partners

• Create effective sales tools, such as presentations, product demos, and product briefs, that help the go-to-market team explain the value of our edge data platform
• Provide training and support to the go-to-market team, ensuring they understand the platform's features, benefits, and how to address customer problems
• Develop resources that address common challenges, use cases, and objections that highlight our unique market advantage

Qualifications

• 5+ years of product marketing experience within B2B software or industrial technology
• Knowledge and expertise in industrial AI, industrial IoT, industrial edge computing, and Industry 4.0
• Experience building and running an integrated product marketing playbook with a strong focus on messaging and positioning, new feature launches, and go-to-market enablement and readiness
• Ability to lead and thrive in a product marketing environment purpose-built for agility, speed, and growth
• Excellent written and verbal communication skills with the ability to simplify complex industrial AI concepts into simple and clear language for both technical and non-technical audiences
• Strong cross-functional team collaboration as well as the ability to operate as an individual contributor
• A bachelor's degree in marketing, business, engineering, or a related field

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