Senior Product Marketing Manager

Botpress; Montreal; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

4 weeks of vacation

Paid sick and parental leave

Comprehensive health, dental, vision,

Job summary

Botpress is hiring a Senior Product Marketing Manager to own the Botpress story. Our product moves fast, and we need someone to craft the stories buyers want to hear, write them, and ship them wherever prospects decide Botpress is for them.

You’ll report to our Director of Product Growth and work with the VP Marketing on the product narrative. You’ll own every word from ad to paid conversion and measure its impact on revenue.

Qualifications

• Proven ability to craft compelling B2B product stories.
• Experience turning research into clear product messaging and positioning.
• Ability to lead end-to-end messaging from ads to paid conversion.

Responsibilities

• Develop and own Botpress product marketing narratives.
• Collaborate with Growth, Product, and Sales to optimize funnel messaging.
• Drive experiments to improve landing page signups and conversions.
• Create decks, copy, and assets to support pricing and packaging launches.

Skills

Storytelling

Market research

Customer interviews

Positioning

Copywriting

HubSpot

Pricing & packaging

Product messaging

Tools

HubSpot

Webflow

PostHog

Job description

Help redefine customer support for the AI era.

Most companies are running support on ticketing systems built in 2007, with AI bolted on as an afterthought.

Botpress is the enterprise-grade AI agent platform for customer support — built the other way around. We’re on a quest to redefine what the day-to-day operations of a support agent looks like and making the most of what only they truly know. We believe in the power of skilled human agents steering AI, rather than just AI elevating human agents.

If you want to build the customer support platform for the AI era, we're looking for top talent to join us.

About the Role

We're hiring a Senior Product Marketing Manager to own the Botpress story. Our product is moving faster than our messaging, and we need someone to find the stories our buyers want to hear, write them, and ship them everywhere a prospect decides whether Botpress is for them.

You'll report to our Director of Product Growth and work directly with the VP Marketing on the product and company narrative. You’ll sit in a product growth pod with a PM and a growth engineer, so your messaging ships fast and shows up in the funnel within weeks. You’ll own every word from first ad to paid conversion, and you’ll see what your copy does to revenue.

Responsibilities

• Run customer interviews, market research, and win/loss analysis, and turn what you learn into positioning and messaging
• Build a new product and company narrative and roll it out across the homepage, AI customer support landing page, onboarding, sales deck, and email
• Bring in more of the right buyers (B2B customer support leaders in North America) and improve conversion from landing page to signup to paid, with experiments behind every change
• Rebuild nurture and conversion workflows in HubSpot, triggered by product signals and run as an ongoing experiment program
• Lead messaging and launch support for pricing and packaging changes
• Arm Sales with messaging they actually use: decks, competitive positioning, objection handling
• Work with Product to tie new features back to one clear value story

About Botpress

Botpress raised a $25 million Series B round in 2025. We're building the enterprise-grade AI agent platform for customer support — not by adding AI to old infrastructure, but by building AI-first from day one.

As a fast-growing start-up, we run a lean and innovative ship that leans on AI for maximum business impact. At Botpress, everyone is an owner, bringing their unique perspective and talents. We intentionally hire individuals who are eager, passionate, talented, and hungry to learn and grow throughout their career.

We operate fully in-office, with a culture that values both technical rigor and shared ambition.

You'll be on a team that's not just adapting to the AI revolution, but leading it. Joining our team means changing how millions of customers interact with the companies they do business with — and building the platform that defines the next era of customer support.

Who You Are

• An exceptional B2B copywriter and storyteller, with a portfolio of shipped B2B messaging for homepages, launches, or landing pages tied to business results
• You've positioned or repositioned a product at an early-stage company or during a pivot. You created the story rather than inheriting a mature brand
• Research-led: you run customer interviews and market research yourself, and can show how your findings became messaging
• A self-sufficient executor: you build and ship your own emails, workflows, and page updates in HubSpot, without a team behind you
• Eligible to work in Canada

Bonus points for:

• Experience in AI, customer support, CX, or helpdesk tools (e.g. Intercom, Zendesk, Gorgias, Ada, Front)
• Marketing to CS or Support leaders at North American mid-market companies
• PLG or self-serve funnel experience where marketing owned conversion, not just leads
• A/B testing on landing pages and email, and comfort with product analytics tools such as PostHog
• Pricing and packaging launch experience
• Hands-on with Webflow or another CMS
• Heavy, fluent use of AI tools in your own workflow

• Work with a talented and passionate team
• 4 weeks of vacation
• Paid sick and parental leave
• Comprehensive health, dental, vision, travel, and life insurance
• Funding for education and skills improvement
• Fully-stocked fridge and cupboard – we take snacks seriously
• A meaningful stock option grant — we want everyone at Botpress to think and act as an owner, and to share in what we build
• RRSP program
• A vibrant office community