Senior Product Marketing Manager

ESO; Halifax; Hybrid; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive health plan

RRSP with company match

Telemedicine service

Front-loaded vacation and sick time

Employee Assistance Program

Life and disability insurance

Casual office environments and snacks

Job summary

ESO is seeking a Senior Product Marketing Manager to lead go-to-market across ESO offerings. You’ll partner with Product, Sales, and Demand Gen to shape positioning, messaging, and content for the Canadian market, driving revenue and adoption. This global role is remote and supported by a Marketing team.

You have 8+ years in B2B product marketing, especially enterprise SaaS, and excel at cross-functional collaboration, storytelling, and market intelligence to inform strategy and pipeline growth.

Qualifications

• 8+ years in B2B product marketing, especially enterprise SaaS software.
• Strong storytelling ability to translate complex value into clear messaging.
• Proven go-to-market planning with cross-functional teams.
• Experience with market intelligence, win/loss, and competitive analysis.
• Collaborates well across Sales, Product, and Demand Gen teams.

Responsibilities

• Define and lead comprehensive go-to-market plans for ESO offerings.
• Translate buyer needs into positioning and messages for the Canadian market.
• Develop content (written, video, presentations) to fuel revenue.
• Partner with Sales Enablement to align content and messaging.
• Drive pipeline and customer adoption through targeted campaigns.

Skills

B2B product marketing

enterprise SaaS

storytelling

market research

go-to-market

content development

Tools

Salesforce CRM

Monday.com

Job description

How You’ll Support Our Mission

ESO is looking for a Senior Product Marketing Manager who brings strategic leadership, sharp analytical thinking, and a track record of turning complex products into clear, differentiated stories that engage customers and drive revenue growth.

You will gain a deep understanding of our buyers’ needs and pain points, and translate that knowledge into positioning and content that resonates deeply with our audience. You will build go-to-market plans with Product, Sales, and Demand Generation teams, develop messaging grounded in real market and competitive intelligence, and partner with Sales Enablement to help field teams turn insight into pipeline and customer adoption.

Reporting to the Director of Product Marketing, this global role will be part of our Marketing team and is based remotely in the Canadian provinces of Ontario or Nova Scotia.

What You’ll Be Doing:

• Work cross-functionally to define and develop comprehensive go-to-market plans to ensure alignment across all ESO offerings
• Work closely with the Product team to understand the strategic direction of our platform and to influence the direction of the roadmap through understanding the market and buyer needs
• Support and inform new product line entry into the Canadian market by identifying local buyer needs and shaping positioning, messaging, and go-to-market strategy specific to the region
• Develop solution positioning and messaging by understanding the market and the challenges key buyer personas face
• Conduct market research and intelligence including competitor monitoring, win/loss interviews, and message testing to drive relevance and ongoing improvement in messaging and positioning.
• Identify, develop and/or manage the creation of a variety of content types (written, videos, presentations, etc.) as needed to fuel revenue success
• Partner with Sales Enablement to inform targeted content, playbooks, and messaging; drive consistency in value articulation across all channels, aligning and informing demand generation programs

Who You Are:

• 8+ years in B2B product marketing, especially enterprise SaaS software
• Self-starter; able to determine own path to success, rather than needing extensive direction
• Ability to operate in a fast-moving, fast-growing, ever-changing environment
• Strong project management and cross-functional collaboration skills to drive varied teams to consensus around go-to-market strategies and plans
• A compelling storyteller able to translate complex value propositions into crisp and simple messaging, especially in written form
• Strong public speaking skills and experience presenting to small and large audiences
• Experience conducting market research and extracting insights from intelligence to develop relevant positioning and messaging
• Strong analytical skills to create datasets, extract insights, and develop actions to drive continuous improvement
• Ability to collaborate and communicate effectively in a matrixed environment and across multiple time-zones
• Strong interpersonal skills; a balance of firmness and conviction with diplomacy and a constructive attitude
• Experience working in Salesforce CRM and Monday.com preferred

Benefits & Perks

ESO offers a comprehensive suite of benefits to promote health and financial security for our employees and their families. For full-time employment this includes:

• Competitive health plan (medical, dental, & vision insurance)
• RRSP with company match
• Telemedicine service provided by ESO
• Front-loaded vacation and sick time
• Employee Assistance Program (EAP)
• Peace of mind benefits such as life insurance and disability insurance
• Casual office environments and unlimited office snacks and drinks

About ESO

ESO is a fast-paced, growing data, technology, and research company passionate about improving community health and safety through the power of data. We pioneer innovative, user-friendly software to meet the changing needs of today’s EMS agencies, fire departments, and hospitals. We’re small enough to be nimble and fun, but big enough to be a great place to work. We serve thousands of customers out of our offices across the US, Canada and Northern Ireland.

Are you ready to Make a Difference? At ESO, we believe in bringing your true self to work every single day. If you don’t match all the qualifications on the job description, we encourage you to apply anyway! We are looking for passionate, innovative, and authentic people to help drive our mission.

All offers are contingent upon a successful background check.

ESO is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity and affirmative action employer. We invite you to consider opportunities at ESO regardless of your gender; gender identity; gender reassignment; age; religion; race; national origin; political affiliation; sexual orientation; disability; veteran status; or other non-merit factor.

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