Senior Product Marketing Manager

OfficeSpace Software; Canada; On-site; CAD 140,000 - 190,000; Full time

Job summary

A leading AI workplace management platform is seeking a Senior Product Marketing Manager to redefine market positioning and drive client engagement. In this role, you will leverage client insights to craft compelling narratives, oversee marketing campaigns, and interact with cross-functional teams to ensure product success and alignment with client needs.

Benefits

Comprehensive benefits package

Growth and professional development opportunities

Dynamic, tech-forward work culture

Collaborative environment

High-performance culture

Qualifications

• Experience with launches, positioning, enablement in B2B SaaS.
• Mastery of client interviews and competitive research.
• Portfolio of self-produced marketing assets.

Responsibilities

• Conduct 40+ client and prospect interviews monthly to inform product strategy.
• Create content including product tours and launch campaigns.
• Lead cross-functional teams for product launches.

Skills

Client empathy

Attention to detail

Data analysis

Content creation

Competitive research

Education

3-5 years experience in B2B SaaS Product Marketing

Job description

About OfficeSpace:

OfficeSpace is the AI workplace management platform that helps teams plan, connect, and perform in the modern workplace. As a performance-based, PE-backed company, we hire based on merit and a willingness to do what it takes to succeed long-term. You’re a great fit for the role if you’re entrepreneurial, passionate, motivated by building at light speed, and an Agentic AI early adopter. Our world-class teams operate in the US, Canada, and Costa Rica in a culture of trust, respect, growth, and impact.

Our category-defining, AI workplace-management platform is recognized by Gartner, IDC, G2, Capterra, AppsCRE as the top solution helping facility, real estate, and IT teams manage the built world end-to-end in one platform for workplace wins.

Backed by Vista Equity Partners and Resurgens Technology Partners, we’re hiring a Senior Product Marketing Manager to fundamentally redefine our category and create exceptional value for our clients and stakeholders. You’ll pair relentless client obsession with an entrepreneurial, “business-unit owner” mindset to turn fresh market insight into the stories, launches, and sales tools that make buyers crave and recommend our product as the ultimate solution to manage the modern workplace. This high-visibility role will report directly to the Chief Marketing Officer with a dotted line to the Chief Product Officer, one of the world’s top AI product innovators, and have extensive influence over all marketing and GTM activity.

Why This Role Exists

Teams of every size are struggling to manage hybrid work and return to office effectively. We lead the market in product innovation, client experience, and speed to value with our solutions–delivering new features every 2 weeks under award-winning AI product & engineering teams. We need a marketer who treats clients as their compass, owns outcomes end-to-end, and uses AI to move from data to deliverable at breakneck speed.

• Sweats every detail—from data accuracy, client feedback, and tour completion, to slide layouts.
  
  
• Owns outcomes like a GM, not a task doer—high accountability, bias for action, and comfort with imperfect information.
  
  
• Acts as launch captain—orchestrating cross-functional sprints and personally building assets rather than delegating them.
  
  

What You’ll Drive

1. Market, client & Competitive Intelligence

• Run 40+ client / prospect / lost-deal interviews each month, synthesising pain points and buying triggers into two-page “Voice of the Buyer” briefs.
  
  
• Tear down competitor moves within 48 hours; maintain living battle cards, pricing matrices, and win/loss dashboards for GTM and Product.
  
  

2. Positioning & Storytelling

• Convert raw insight into a single, authoritative narrative that makes our AI platform the must-have choice—then iterate weekly via call tests and A/B copy experiments.
  
  

3. Hands-On Content Creation

• Personally script and record product tours, Loom demos, and explainer videos; craft decks, blogs, whitepapers, landing pages, and interactive ROI calculators—no hand-offs.
  
  

4. Launch & Campaign Orchestration

• Lead 6-week launch sprints end-to-end—discovery, pricing sims, asset build, analyst briefings, measurement—mirroring best-in-breed SaaS giants.
  
  
• Partner with Growth and Content teams yet remain self-sufficient in planning and execution.
  
  

5. Sales Enablement Powerhouse

• Build and refresh master pitch decks, one-pagers, talk tracks, objection-handling scripts, certification-level trainings, and AI-driven “intel drops” that auto-pull new logos, ROI stats, proof points, and testimonials.
  
  

6. AI-Driven Insight Engine

• Use GPT-4o, Claude, Gong AI, Pendo, Gainsight, and custom AI agents to mine transcripts, cluster themes, and refresh collateral—cutting asset cycle time by 50%+.
• Generate content, ideate cross-collaboratively, and agentify product marketing workflows to accelerate efficiency and reduce overhead by 25%+
  
  

What Makes You the One

Table-stakes expertise	Edge that sets you apart
3-5 yrs B2B SaaS PMM wins: launches, positioning, enablement	Proven BU-owner mindset—sets revenue goals and hits them
Mastery of client interviews & competitive research; content-creation chops	Portfolio of self-produced video, deck, battlecard, sales enablement, product tour, case study, ROI studies, win/loss analyses, and/or calculator assets you built end-to-end
High attention to detail & data accuracy	Track record of acting as change agent in scrappy teams; demonstrated ability to track, analyze, and act on data and insights

Extreme client empathy & detail orientation	Interview notes, battle cards, or decks that changed product direction.
Entrepreneurial ownership	Stories where you set revenue goals (logo + expansion) and hit them.
Data & AI fluency	Examples of gen-AI or BI tools accelerating your workflow.
Change-agent attitude	Success driving alignment across Product, Sales, and CS without formal authority.

Two Go-to-Market Tracks—One Owner

Motion	What Success Looks Like	Your Day-to-Day Focus
New-Logo Acquisition	• Net-new pipeline grows ≥ 20 % YoY. • Win-rate climbs 15 % vs. top competitors. • First-90-day adoption ≥ 60 %.	Market Making – size the opportunity, spot whitespace, and tune ICP targeting with Growth. Compelling First Impressions – craft launch stories, decks, and demos that speak to unknown buyers’ pains and prove quick ROI. Competitive Edge – refresh battle cards and objection guides weekly; arm AEs with talk tracks that differentiate fast. Pipeline Fuel – partner with Demand Gen on persona-specific campaigns; supply angles, proof points, and gated content that convert.
Install-Base Expansion	• Net Revenue Retention ≥ 120 %. • Expansion ARR ≥ 25 % of total bookings. • Churn ≤ low single digits.	Client Insight Loop – run quarterly journey interviews and usage deep-dives; publish briefs that flag upsell triggers and save-risk signals. Feature Evangelism – package new releases as value multipliers (time saved, cost reduced, insight gained). Produce in-app tours, success stories, and ROI calculators that CSMs share. Campaign Coordination – co-design lifecycle emails, webinars, and executive roundtables with Lifecycle Marketing; tailor CTAs to role, maturity, and contract date. CS & CSM Enablement – create renewal/upsell pitch decks, expansion playbooks, and KPI dashboards so every client touch drives revenue confidence.

How the Role Flexes Between Motions

• Messaging Lens: For prospects you sell transformation; for clients you sell amplification.
  
  
• Proof Points: Prospects need peer validation and time-to-value stats; clients want usage benchmarks and incremental ROI.
  
  
• Channels: Acquisition leans on ads, events, and outbound; expansion leans on in-product comms, success webinars, and QBR decks.
  
  
• Allies: New-logo pushes you closer to Growth and SDR teams; expansion has you embedded with client Success and Account Management—yet you own consistency of story across both.
  
  

By mastering and switching fluidly between these two tracks, you’ll ensure every release lands with fresh prospects and deepens value for existing clients—fueling both top-line growth and world-class retention.

Impact You’ll Have

Outcome	How You Deliver	Tied Motion
Category-winning narrative	Convert client pain, usage patterns, and competitive gaps into a POV that makes us the obvious choice.	New logo & expansion
Pipeline & ARR lift	Launch GTM programs that hit double-digit logo growth and triple-digit NRR targets.	New logo & expansion
Field confidence	Ship pitch decks, talk tracks, demos, and trainings sellers rate ≥ 8/10 for usefulness.	Expansion & renewals
Voice-of-the-Buyer flywheel	10+ interviews plus every lost-deal call monthly; publish two-page briefs used by Product and Growth.	Both

How We Measure Success

• Win-rate vs. top 3 competitors ↑ 15 % YoY
  
  
• Feature adoption (first 90 days) ≥ 80 %
  
  
• Seller NPS on collateral & training ≥ 8/10
  
  
• Analyst & social “share of conversation” – Top spot in 12 mos
  
  

Why You’ll Love Building Here

• AI at the core—craft formative career moments in a space where AI supercharges the superhumans in our business
• Rocket-fuel economics—high double-digit YoY ARR growth, triple-digit NRR, EBITDA-positive, $12 B+ TAM.
• Scrappy, low-ego culture—everyone writes, records, and iterates together; no ivory towers.
• Incredible product—we lead the category in the most intuitive, elegant, and powerful UI / UX
• World-class team–our company is led by veteran SaaS executives who led transformational growth at Salesforce, HopIn, IBM Watson, Marriott Bonvoy, MLB Ballpark, C-Vent, Fujitsu, Dell, Whole Foods Market-Amazon, and more
  
  

Ready to Operate Like a Business Unit Owner?

Send us your sharpest piece of product storytelling (deck, video, or writeup), the insight that inspired it, and the results it drove — even if it wasn’t perfect. If you can turn data into desire—and desire into deals—we want you on the team.

Pay Transparency:

Salary: $140,000-$190,000 CAD

Why OfficeSpace?

• High-Performance Culture: At OfficeSpace, we believe in the power of accountability, focus, and drive. Our A-Player team members work together to deliver measurable, meaningful results. We recognize and reward those who push boundaries and achieve excellence.
• Ownership and Accountability: We trust our employees to take full ownership of their roles, providing the autonomy to innovate and the support to succeed. We seek individuals who are self-motivated and thrive in an environment where they can drive impactful outcomes.
• Technology-Forward: As a company invested in cutting-edge technology, we integrate AI and other advanced solutions across our platform to enhance productivity, customer experience, and process efficiency. Our team members are excited by the potential of AI and proactively explore ways it can drive our success.
• Growth Mindset: Continuous learning and improvement are integral to our culture. We encourage our team to embrace challenges, seek knowledge, and develop both personally and professionally.
• Innovation and Agility: We foster a dynamic, fast-paced environment where fresh ideas and bold solutions are celebrated. We embrace change and thrive on turning challenges into opportunities, with a team that is agile, proactive, and resilient.
• Collaborative, Results-Driven Environment: We value purposeful collaboration that leads to shared success and stronger results. While our team members are independent, they recognize the value of working together to drive our mission forward.
• Competitive Benefits and Rewards: OfficeSpace offers comprehensive and competitive benefits packages globally, designed to support our team’s health, well-being, and financial security. We invest in our people so they can excel.
  
  OfficeSpace is committed to building and promoting a diverse workforce and celebrates the unique qualities that individuals of various backgrounds and experiences offer. We are committed to basing all employment-related decisions upon valid job-related factors without regard to race, color, sex (including pregnancy, sexual orientation, and gender identity), age, religion, national origin, genetic information, military status, veteran status, physical or mental disability, or any other status protected by law.