Senior Product Marketing Manager

VersaPay; Canada; Remote; CAD 125,000 - 150,000; Full time

Job summary

An established industry player is seeking a detail-oriented Sr Product Marketing Manager to join their team. This role focuses on product immersion, technical expertise, and driving go-to-market strategies for innovative financial solutions. The ideal candidate will work closely with cross-functional teams to enhance user experiences and leverage data-driven insights for strategic decisions. This position offers an exciting opportunity to contribute to a dynamic company dedicated to transforming the invoice-to-cash process through automation and AI. If you're passionate about product marketing and thrive in a collaborative environment, this could be the perfect fit for you.

Qualifications

• 10+ years in product marketing or growth marketing within B2B SaaS or fintech.
• Strong analytical skills and experience with finance buyers is preferred.

Responsibilities

• Drive product immersion and technical expertise to enhance user experience.
• Collaborate on go-to-market strategies and ensure effective product releases.
• Utilize data-driven insights to inform product positioning and growth.

Skills

Product Marketing

Data Analysis

Growth Marketing

User Experience

Communication

Job description

About Versapay

For growing businesses that need to accomplish more with less, Versapay’s Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. Versapay integrates natively with top ERPs, while allowing businesses to collect with a self-serve payment portal and collaborate with customers and teammates to resolve what automation alone can’t. Owned by Great Hill Partners, Versapay’s employee base spans the U.S. and Canada with offices in Atlanta and Miami. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and $170B+ in payments volume annually.

Think you might be the next Veep to join? Read on!

Our Values

• We obsess over our customers.
• We help each other.
• We embrace diversity.
• We find better ways.
• We get things done.
• We own it.

We are seeking a highly detail-oriented Sr Product Marketing Manager with 10+ years of experience in product marketing, preferably within SaaS and financial operations space (Accounts Receivable automation, Payments, Fintech ERP, CRM) servicing mid-market to enterprise accounts.

This role is predominantly technology focused and requires a passion for diving deep into product details and understanding the user experience. The ideal candidate will collaborate closely with product managers, engineers, and design teams to help direct the product roadmap and ensure that every release—from quarterly updates to ongoing feature enhancements—are prioritized, brought to market and directed and communicated effectively both internally and to customers.

What you'll do:

• Product Immersion & Technical Expertise:
• Dive deep into the product to understand both front-end experiences and backend technical impacts.
• Analyze feature details, prioritize product enhancements, and assess how new features influence the business and platform growth.
• Develop an in-depth understanding of SaaS based financial operations platforms with an emphasis on the order to cash AR automation landscape.
• Product Marketing & GTM Strategy:
• Collaborate in the launch process and go-to-market (GTM) strategies, ensuring seamless product releases and updates.
• Work with cross-functional teams to support messaging and content enhancements that align with current product capabilities and launches.
• Communication & Release Management:
• Coordinate and communicate quarterly release communications and product updates to internal stakeholders and customers.
• Serve as the bridge between technical product details and market-facing narratives, ensuring clarity.
• Data-Driven Insights & Testing:
• Utilize A/B testing, market research, and user feedback to build a bottoms-up Voice of Customer (VOC) insight model.
• Leverage competitive intelligence and market trends to inform product positioning and strategic decisions.
• Understand and analyze key SaaS metrics to identify product and GTM levers that drive growth.
• Internal Collaboration & Process Orientation:
• Work closely with product management, design, and engineering teams to ensure product strategies are aligned with market needs.
• Emphasize a process-oriented approach by continuously updating internal stakeholders on product developments and roadmap adjustments.
• Build and maintain strong internal relationships to advocate for product enhancements based on customer and user feedback.

What you'll bring to the team:

• 10+ years of experience in product marketing, growth marketing, or product management within B2B SaaS, fintech, or payments.
• Preferred experience working with finance buyers (CFO, AR, Treasury, Collections, Accounting teams) or within financial automation, payments, or B2B finance tech.
• Strong ability to analyze data, run experiments, and work with product teams to refine user experiences.
• Experience preferred in building and scaling an insights capability in a small company including customer insights, market research and trends and competitive intelligence.
• Bonus: Background in growth marketing, product analytics, or user research.

#LI-Remote

All of our Veeps live out our core values:

We look for excellence: individuals that are better than we are and not only meet our values but bring value to our teams.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. Think you have what it takes, but not sure you check every box? Apply to the role anyways. We’d love to talk and determine together whether you could be a great fit!

We are committed to providing an environment that is inclusive and accessible. Versapay is an equal opportunity employer and considers all applicants for employment without discrimination. Please let us know if accommodation for the recruitment/interview process is required and we will work with you to make sure your needs are addressed.