Senior Product Marketer

Search Atlas; Toronto; Remote; USD 4,000 - 7,000; Full time

Job summary

A leading SEO software company is seeking a Senior Product Marketer to bridge product and marketing efforts. This fully remote role involves driving product education, executing marketing initiatives, and shaping product messaging to enhance user engagement. Ideal candidates will have a strong marketing background, excellent communication skills, and experience with SaaS product launches.

Benefits

11 days paid time off plus Christmas and New Year’s Day

Flexible work-life balance

Community volunteer days

Team lunches and outings

Qualifications

• 3-5+ years of experience in product or digital marketing.
• Experience launching SaaS products with successful revenue growth.
• Strong understanding of go-to-market strategies and customer messaging.

Responsibilities

• Serve as liaison between product and marketing teams.
• Lead internal product announcements and training sessions.
• Plan and execute external promotions like webinars.

Skills

Storytelling

Product Positioning

Strategic Marketing

Communication

Marketing Analytics

SEO

PPC

Tools

Google Analytics

HubSpot

Power BI

Job description

This role is fully remote but must work across EST hours.

About Search Atlas Group

We’re Search Atlas Group, an SEO software company and full-service digital agency focused on engineering products and services that improve website performance on Google. We are a rapidly growing organization serving clients from Fortune 500 companies to leading Silicon Valley tech startups.

Position Overview

We’re seeking a Senior Product Marketer to serve as the key link between our product and marketing teams. This role involves driving internal product education and announcements, as well as collaborating with marketing to execute external initiatives such as webinars, email campaigns, and updates to marketing pages.

You will play a crucial role in shaping product messaging, ensuring team alignment, and promoting adoption through clear, compelling communication.

Ideal Candidate

If you are passionate about storytelling, product positioning, and strategic marketing to drive engagement, this role is for you!

Requirements

• 3-5+ years of experience in product or digital marketing
• Experience launching new SaaS products from start to finish with successful revenue growth
• Strong understanding of go-to-market strategies, product positioning, and customer messaging
• Excellent storytelling and communication skills, capable of translating complex features into engaging content
• Experience managing webinars, email campaigns, and marketing materials
• Proficiency with marketing analytics tools (Google Analytics, HubSpot, Power BI, etc.)
• Ability to analyze feedback to refine marketing strategies
• Knowledge of SEO & PPC is a plus

Responsibilities

• Serve as liaison between product and marketing teams to ensure alignment
• Lead internal product announcements, updates, and training sessions
• Plan and execute external promotions like webinars and email campaigns
• Develop and optimize marketing page copy aligned with product benefits
• Support product launches with go-to-market plans and promotional assets
• Gather feedback to refine product positioning and marketing efforts
• Monitor performance metrics and recommend improvements
• Drive product adoption metrics to ensure marketing efforts lead to user engagement and growth

Additional Perks

• 11 days paid time off plus Christmas and New Year’s Day
• Monthly salary ranging from $4,000 to $7,000 USD

Life at Search Atlas Group

We value work-life balance and foster a diverse, inclusive culture. Our team enjoys community volunteer days, socially conscious initiatives, team lunches, and outings. We are committed to innovation and empowering our team members to pursue ambitious projects with support from colleagues.

Our culture has been recognized nationally and locally, including:

• 2023 & 2022 Inc. 5000 List of Fastest-Growing Companies
• Nevada’s Top Workplaces - #1 Small Business
• Best Start-Up Agency (U.S. Search Awards)
• Inc’s On The Rise and Best Places to Work
• Great Place to Work Certified

Core Values

• Collaboration and Engagement
• Resourcefulness and Initiative