Senior Product Manager- ICM Operations

Forma; Toronto; On-site; CAD 110,000 - 140,000; Full time

Job summary

Forma.ai is hiring a Product Manager to own initiatives across the ICM Operations platform, including Core Services and BI. This role spans workflows, automation, APIs, claims management, and reporting capabilities.

You will take full ownership of a product area, partnering cross-functionally to define practical solutions rooted in user workflows. Reporting to the VP of Engineering, you will shape requirements, prioritize high-impact work, and drive decisions in ambiguity, delivering scalable BI

Qualifications

• Experience using and building business intelligence tools.
• Experience with ticketing systems and administrative tools.

Responsibilities

• Own product requirements and prioritization for core services and BI products.
• Translate inputs from customers and leadership into structured problems and use cases.
• Collaborate with engineering and operations to shape features and prioritize.
• Communicate product vision and roadmap to internal teams and customers.
• Create lightweight wireframes and prototypes to validate ideas.
• Drive alignment on priorities, sequencing, and outcomes.

Skills

Product thinking

Operational awareness

Ownership

Data visualization

Requirements gathering

Tools

BI tools

Ticketing systems

Administrative tools

Job description

About Forma.ai:

Forma.ai is a Series B startup that’s revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

The Role

Forma is hiring a Product Manager to lead key initiatives across our ICM Operations platform, spanning Core Services and Business Intelligence (BI). This includes workflows, automation, APIs, claims management, and next-generation reporting and data capabilities.

This role is for someone who can take full ownership of a product area, not just manage a backlog. We’re looking for a strategic product leader who starts with the business problem, understands the user workflow end to end, and partners cross-functionally to define the right solutions. Success in this role requires strong product judgment, a deep understanding of operational processes and user pain points, and the ability to balance strategic thinking with practical execution.

What You’ll Do

Reporting to the VP of Engineering, you will own a portfolio of platform capabilities end to end. You’ll work closely with engineering, operations, and leadership to identify the most important problems to solve, shape requirements, and prioritize high-impact investments.

We’re looking for someone who brings strong product thinking and operational awareness to help evolve how internal teams and customers interact with mission-critical systems—from approvals and ticketing to policy engines and data exploration.

Strong expertise in data visualization and business intelligence tools. This person should be comfortable working with dashboards, with a keen ability to select and articulate the most effective visualizations for a given problem. They can translate customer needs into thoughtful, scalable solutions, designing patterns that not only address specific use cases but can also be adapted and reused across a broader client base.

The Role’s Key Responsibilities Are Listed Below:

• Own product requirements and feature prioritization for core services and business intelligence products
• Translate unstructured and complex input from customers, leadership, and your own experience into structured business problems, use cases, user flows, and product ideas

• Able to emphasize various end user personas such as internal implementation team, client admins and client end users.
• Partner with engineering to shape features, refine requirements, and make prioritization tradeoffs

• Drive alignment across engineering, operations, and leadership on priorities, sequencing, and desired outcomes
• Collaborate with operations and marketing teams for product release activities

• Gather and synthesize feedback from customers and senior leadership
• Communicate product vision and roadmap to internal teams and customers
• Operate with high ownership; driving clarity, making decisions, and moving forward in ambiguity
• Create lightweight wireframes and prototypes to quickly validate ideas

What We’re Looking For:

• You have comprehensive experience in using and building business intelligence tools, ticketing systems, and administrative tools