Senior Product Manager- ICM Operations Toronto, Canada

Forma AI Inc.; Toronto; On-site; CAD 140,000 - 180,000; Full time

Benefits offered by this job

Employee stock ownership plan

Health insurance

$750 yearly training stipend

Career growth opportunities

Job summary

Forma.ai is seeking a Product Manager to lead initiatives across the ICM Operations platform, spanning Core Services and BI. The role requires owning a product area end-to-end, starting from business problems to user workflows, and partnering cross-functionally to deliver pragmatic solutions.

You will report to the VP of Engineering and collaborate with engineering, operations, and leadership to identify problems, shape requirements, and prioritize high-impact investments while delivering

Qualifications

• Experience using and building business intelligence tools, ticketing systems and administrative tools.
• Strong data visualization understanding for enterprise scale.
• Ability to own a product area end to end and work cross-functionally.

Responsibilities

• Own product requirements and prioritization for core services and BI products.
• Translate inputs from customers and leadership into structured problems and use cases.
• Collaborate with engineering to shape features and prioritize tradeoffs.
• Drive alignment on priorities and roadmap with stakeholders.
• Define success metrics and drive roadmaps end-to-end.

Skills

BI tools experience

Ticketing systems

Administrative tools

Cross-functional collaboration

Strong communication

Job description

Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

The Role

Forma is hiring a Product Manager to lead key initiatives across our ICM Operations platform, spanning Core Services and Business Intelligence (BI). This includes workflows, automation, APIs, claims management, and next-generation reporting and data capabilities.

This role is for someone who can take full ownership of a product area, not just manage a backlog. We’re looking for a strategic product leader who starts with the business problem, understands the user workflow end to end, and partners cross-functionally to define the right solutions. Success in this role requires strong product judgment, a deep understanding of operational processes and user pain points, and the ability to balance strategic thinking with practical execution.

What You’ll Do

Reporting to the VP of Engineering, you will own a portfolio of platform capabilities end to end. You’ll work closely with engineering, operations, and leadership to identify the most important problems to solve, shape requirements, and prioritize high-impact investments.

The Role’s Key Responsibilities Are Listed Below:

• Own product requirements and feature prioritization for core services and business intelligence products
• Translate unstructured and complex input from customers, leadership, and your own experience into structured business problems, use cases, user flows, and product ideas
• Able to emphasize various end user personas such as internal implementation team, client admins and client end users.
• Partner with engineering to shape features, refine requirements, and make prioritization tradeoffs
• Drive alignment across engineering, operations, and leadership on priorities, sequencing, and desired outcomes
• Collaborate with operations and marketing teams for product release activities
• Gather and synthesize feedback from customers and senior leadership
• Communicate product vision and roadmap to internal teams and customers
• Operate with high ownership; driving clarity, making decisions, and moving forward in ambiguity
• Create lightweight wireframes and prototypes to quickly validate ideas

What We’re Looking For:

• You have comprehensive experience in using and building business intelligence tools, ticketing systems, and administrative tools
• You have good understanding of best data visualization practices and how to build them for scale for enterprises
• You’re excited to apply that expertise to build better tooling
• You’re comfortable owning a product area end to end
• You’re collaborative and enjoy working cross-functionally
• You’re pragmatic, decisive, and outcomes - focused
• You’re a strong written and verbal communicator

What Success Looks Like:

First 30 Days — Learn & Understand

• Ramp up on Forma’s ICM platform, Core Services, and BI capabilities
• Build relationships across engineering, operations, and leadership
• Understand key personas and end-to-end workflows
• Review current roadmap, dashboards, and operational processes
• Identify initial gaps and quick wins

Success: Clear understanding of the product, users, and key pain points

60 Days — Define & Drive

• Own a product area within Core Services or BI
• Turn ambiguous inputs into clear requirements and user flows
• Partner with engineering to scope and prioritize features
• Propose improvements to workflows and data visualization
• Align stakeholders on priorities and roadmap direction

Success: Actively shaping priorities and driving alignment

90 Days — Deliver & Scale

• Own roadmap and execution end-to-end
• Launch initial features or improvements
• Establish scalable patterns for BI and operations
• Define success metrics and incorporate user feedback
• Drive longer-term product direction

Success: Delivering impact and operating as an autonomous product leader

Additional Job Info:

• This position is for an existing vacancy
• Salary range: $140K - $180K CAD

What you can expect from us

Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai ’s success.

Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program.

Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.

Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for, whether that’s as an individual contributor or as a people leader.

Our Values:

• Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
• Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
• Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.

Use of AI for Recruitment

Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.

Our commitment to you:

Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment.Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.