SENIOR PRODUCT MANAGER (HYBRID)

Green Shield Canada (GSC); Toronto; On-site; CAD 90,000 - 110,000; Full time

Job summary

A leading not-for-profit health organization in Toronto is seeking a Senior Product Manager to lead the strategic direction and manage the health portfolio. This role involves mentoring product managers, overseeing the product lifecycle, and driving integration of health services. The ideal candidate has over 5 years of experience, particularly in healthcare or digital health, and a strong track record of successful product launches. Competitive salary and inclusive culture offered.

Benefits

Diversity and inclusion initiatives

Support for growth and development

Qualifications

• 5+ years in product management.
• Experience in healthcare, digital health, or health insurance strongly preferred.
• Proven success in launching and scaling digital health products.
• Strong understanding of clinical workflows and user-centered design.
• Excellent communication and strategic thinking skills.

Responsibilities

• Lead the strategic direction for physical health portfolio.
• Define and evolve product vision aligned with company mission.
• Mentor a team of product managers to foster ownership and impact.
• Oversee the product lifecycle from ideation to launch.
• Define and track KPIs for product performance.

Skills

Product management

Healthcare knowledge

Stakeholder management

Strategic thinking

Data analysis

Job description

WHO WE ARE

When it comes to health, we’re always looking for waysto push for better. It’s why we were founded in the first place. In 1957, ourfounder, pharmacist William Wilkinson, witnessed a mother sacrifice her healthby forgoing her own medicine to pay for her sick daughter’s prescription. Heknew there had to be a better way. So, he introduced North America’s firstprepaid drug plan, and GreenShield was born as a not-for-profit with a missionto support better health for all Canadians.

We aren’t just a health and benefits company. We’rethe only not-for-profit social enterprise that brings worlds of coverage andcare together, all in one place.

We’re noble challengers, purposefully building a betterway and we need the best people to help us create a more holistic approach thattakes care of the mind and body.

Our mission is to create better health for allCanadians, and we know that starts with our employees.

THEROLE IN A NUTSHELL

As Senior Product Manager – Physical Health, you will lead a team of product managers and own the strategic direction, roadmap, and delivery of GreenShield’s physical health portfolio. This includes our Telemedicine platform, Chronic Disease Management (CDM) services, and Wellbeing solutions. You will play a pivotal role in shaping how Canadians access and experience care, driving better health outcomes through integrated, digital-first services.

Key Responsibilities :

Strategic Leadership

• Define and evolve the product vision and multi-year roadmap for Telemedicine, CDM, and Wellbeing in alignment with GreenShield’s mission to deliver “Better Health for All.”
• Lead discovery and prioritization of new opportunities across B2B and B2C channels, including employer-sponsored benefits and direct-to-consumer offerings.
• Collaborate with cross-functional leaders in Clinical Operations, Insurance, Marketing, and Technology to ensure alignment and execution.

Team Management

Mentor a team of product managers, fostering a culture of ownership, learning, and impact.

Establish clear goals, rituals, and feedback loops to support team development and delivery excellence.

Product Execution

Oversee the end-to-end product lifecycle, from ideation and validation to launch and iteration.

Ensure products are clinically sound, commercially viable, and technically scalable.

Partner with UX, Engineering, and Clinical teams to deliver seamless, user-centred experiences.

Outcomes & Optimization

Define and track KPIs such as engagement, clinical outcomes, and cost-effectiveness.

Use data and user feedback to continuously improve product performance and member satisfaction.

WHO WE'RE LOOKING FOR

5+ years in product management

Experience in healthcare, digital health, or health insurance strongly preferred.

Proven success in launching and scaling digital health products.

Strong understanding of clinical workflows, regulatory considerations, and user-centered design.

Excellent communication, stakeholder management, and strategic thinking skills.

THE CULTURE

We believe a career should be meaningful. Not just ameans to earn a living. Our culture is one where everyone's voice is heard andvalued. Because that’s what it takesto create better health for all. We dare to challenge the status quo. And we’redriven by people who have challenged theirs. We believe that yourworkplace should empower you to be the best version of yourself. That’s why we provide aplace where you can be inspired, challenged, and rewarded.

Where your growth means our growth.

Where your voice is heard and valued.

Where your work has purpose. And purpose matters.

We believe our people arecritical to our overall success. Inclusivity makes us a stronger, smarter andmore informed organization. Being intentionally inclusive of diversebackgrounds, perspectives and experiences will enhance our company culture topositively impact how we support our communities. A career at GreenShield isn’t just about personalachievements, it's about making adifference together.

Here’s to Better Health for All!

AFEW MORE DETAILS

Proficiency in English is requiredfor this position. As part of this role, you will be required to communicatewith colleagues or customers who use English as their primary language. By requiring English proficiency for thisposition, we aim to ensure that our employees can excel in their roles,collaborate, and communicate effectively, and contribute to the success of ourorganization.

GS supports diversity, equity andinclusion in our teams and communities, and we value the unique contributionsmade by all. Even if your experience doesn’t align perfectly to everyrequirement, we invite you to apply. We encourage applications fromall candidates and will accommodate needs under human rights legislationthroughout all stages of the recruitment and selection process. Please let usknow of any accommodation through [e-mail]. Information received relating toaccommodation will be addressed confidentially.

Providing this information givesGS consent to use your personal information to assess your suitability forspecific positions, future opportunities or for your personnel file. Yourrésumé will be held in strict confidence and will be viewed only by theOrganization. Information may be stored outside of Canada and could be used foraggregate statistical purposes (which uses no personal identification).

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