Senior Product Manager, Growth

Wayfair; Toronto; Hybrid; CAD 140,000 - 190,000; Full time

Job summary

Wayfair is seeking a strategic Senior Product Manager for our Growth Superpod in Toronto. You will own the end-to-end vision and execution of upper funnel engagement across web and app, crafting high-converting entry points and optimizing onboarding journeys.

You’ll partner with design, engineering, CRM, and analytics to drive engagement from first touch through long-term retention, leveraging AI and personalization to enhance user experiences and outcomes.

Qualifications

• 6+ years of product management experience in ecommerce.
• Bachelor’s degree in CS/CE or equivalent.
• Strong ownership, data-driven decision making, and cross-functional leadership.

Responsibilities

• Use data to understand customer needs and transform into AI-powered enhancements.
• Build backends for iOS, Android, mobile web, and desktop platforms.
• Define a broad product strategy and 12+ month roadmap.
• Maintain roadmaps and align with UX, analytics, engineering, and PMs.
• Drive measurable results using testing and monitor performance.

Skills

Product management

Ownership mindset

Data-driven decisions

Cross-functional leadership

Team leadership

Education

Bachelor's degree in CS/CE

Job description

An Important Note About Wayfair's In-Office Policy And Salary

Please note that this is a hybrid role based in Toronto, Canada and will require you to work in the office on Tuesdays, Wednesdays, and Thursdays.

Who We Are

Wayfair believes everyone deserves a home they love, and that furnishing your home should be a source of fun, not anxiety. Our product team plays a crucial role in making this vision a reality for millions of people around the world. Partnering with engineering, UX design, analytics, and business partners across Wayfair, our product team ensures that we’re building technology that solves important customer problems in elegant, scalable, measurable ways. We have a modern tech stack including sophisticated capabilities around AI, data science, multivariate testing, and personalization. We’re a highly collaborative, supportive team that values learning, psychological safety, and intentional career development.

Wayfair is seeking a strategic and customer-obsessed Senior Product Manager to join our Growth Superpod, where you’ll lead the end-to-end vision and execution of our upper funnel engagement and activation experiences that power our customer lifecycle across web and app. In this highly visible role, you’ll craft seamless, high-converting entry points across Wayfair’s portfolio of brands and storefronts, optimize onboarding and welcome journeys, and partner closely with design, engineering, CRM, and analytics to drive meaningful engagement from first touch through long-term retention. You will have the opportunity to leverage cutting-edge AI and personalization technologies to craft a best-in-class user experience that activates and retains loyal customers. This role requires a candidate with a comprehensive understanding of complex, cross-functional systems across multiple domains and a passion for creating data-driven, personalized experiences.

What You’ll Do

• Use data to understand customer needs and behaviors; map those against business objectives, and transform that knowledge into AI-powered product enhancements
• Build client agnostic backends that solve for the needs of customers across all of our platforms: iOS and Android apps, mobile web and desktop applications
• Define a broad and complex product strategy, independently own and craft a sequenced set of outcomes and solutions over a 12+ month time horizon
• Build and maintain roadmaps for your product(s); partner with user experience design and usability, analytics, engineering, technical program managers, other product managers, and stakeholders to translate your vision and roadmap into reality
• Drive measurable results and/or learnings using testing best practices; monitor performance of your focus area

We Are A Match Because You Have

• 6+ years experience working in product management. Experience in ecommerce, and at companies that own a significant tech stack highly valued.
• Bachelor’s degree in Computer Science, Computer Engineering or equivalent combination of education and experience
• An ownership mentality. You’ve autonomously set a ~12 month vision for your domain, prioritizing a body of work that optimizes for customer outcomes. You’ve challenged yourself and others to proactively improve your product, its reliability, and plans for its future state. You propose adjustments to priorities as needed, and take responsibility for outcomes, celebrating team wins and surfacing learning moments openly.
• Good judgment. You manage risk, know when to pivot, can assess multiple paths forward, and use data to inform and advocate for the right next steps
• Proven results. You have experience moving the needle on KPIs. You’ve unlocked customer value through strong product discovery and technical delivery. You’ve partnered to get it done, and you have a proven track record of sustaining and maintaining a high bar for your product space, even post launch.
• Experience building creative yet scalable solutions. You know how to balance short term learnings with long term solutioning. Everything you build is a series of tradeoffs, and your experience to date has helped you fine tune balancing those tradeoffs given a set of constraints.
• Team leadership. You autonomously manage teams, have influenced cross-functional stakeholders, and know how to navigate multi-domain technical complexity. You drive a culture of learning, radical candor, process creation/adoption within you team(s) and your broader Pod / SuperPod

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk‑takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well‑positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [e-mail].