Senior Product Manager, Ads

Instacart; Canada; Remote; USD 156,000 - 208,000; Full time

Job summary

An established industry player is seeking a Senior Product Manager to lead the development of Carrot Ads, a cutting-edge technology suite for retailers. This role offers the chance to manage a diverse set of retailers, drive product strategy, and collaborate with engineering teams to enhance ad tech products. With a focus on innovation and growth, this position provides a unique opportunity to influence the future of grocery advertising. Join a passionate team dedicated to delivering high-quality solutions and making a significant impact in the grocery industry. If you thrive in a flexible, remote work environment and are excited about transforming the grocery landscape, this role is for you!

Benefits

Equity Grants

Market-Competitive Compensation

Flexible Work Environment

Qualifications

• 5+ years of Product Management experience in ad tech.
• Experience managing ad tech products and translating technical details.

Responsibilities

• Manage roadmap and execution for Carrot Ads across diverse retailers.
• Drive strategy for retailer integrations and toolkit management.

Skills

Product Management

Ad Tech Products

Stakeholder Management

API Technologies

Technical Domain Knowledge

Tools

API Management Tools

Ad Tech Platforms

Job description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.

Overview

About the Roles

• Carrot Ads - We are seeking a senior product manager to build and extend Carrot Ads - the technology suite retailers use to run their own retail media network. This scope includes the APIs retailers use to build their own retail media network, and the toolset they use to manage their advertiser base.
• Data Platform - We are seeking a senior product manager to build and extend the data platform we leverage to power our ads and insights businesses that service over 7,000 CPG brands a day. This scope includes the data infrastructure we use to process over billions of ad impressions, as well as the integrations both with our onsite ad stack and offsite partners to monetize this data via advertising.

About The Team

The Advertiser Experience team owns the set of systems that power our advertising facing offerings (inclusive of Instacart Ads Manager, Instacart Ads API, Carrot Ads, and Ads Measurement and Data Pipelines). Our teams own the E2E systems from our back-end platforms and data that power a complex ecosystem of CPGs, retailers, customers, and operators. We are a passionate team of 100+ engineers, data scientists, designers, marketers and product managers focused on driving growth for CPGs. We work hard to make sure everyone is brought along for the journey as we ship award winning products and services to the industry.

About The Job

• Manage the roadmap and execution for Carrot Ads for a diverse set of retailers and use cases.
• Drive forward strategy on all aspects of Carrot Ads, especially our ability to speed up retailer integrations and provide them with a comprehensive toolkit to manage their RMN.
• Lead product planning, product & customer discovery, the product development process, effort estimation, and collaboration with teams across the organization.
• Build and maintain customer-facing APIs with a complex ecosystem of 3rd party partners like retailers, marketplaces, and aggregators.
• Ensure Carrot Ads meets the highest standards for uptime, reliability, and speed of integration.
• Intake & validate new ideas through a set of frameworks and drive them into implementable projects.
• Advocate for developer experience throughout the entire Ads and Eversight R&D organization, and build tools that allow Sales Engineering to rapidly decrease implementation cost.

About You

Minimum Qualifications

• 5+ years of Product Management experience
• Experience managing ad tech products and platforms
• Experience working in deeply technical domains with the ability to quickly ramp up when onboarding into new areas
• Experience partnering with technical audiences and “translating” to senior audiences across functions
• Direct experience partnering with Engineering and Product teams to identify new roadmap opportunities and improvements
• Ability to manage and align multiple stakeholders

Preferred Qualifications

• Fluent in API and web app technologies
• Experience in influencing and building out multi year strategy

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ
$187,000—$208,000 USD

WA
$180,000—$200,000 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI
$172,000—$191,000 USD

All other states
$156,000—$173,000 USD