Senior Product Manager

GreenShield; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

A not-for-profit health organization in Toronto is seeking a Senior Product Manager to lead the development of their physical health portfolio. This includes managing the Telemedicine platform and Chronic Disease Management services. The ideal candidate has over 5 years of experience in product management and a strong understanding of healthcare. A full-time role with a salary range of CAD 80,000 to 110,000, focused on creating better health outcomes for Canadians.

Benefits

Health benefits

Inclusivity programs

Professional development opportunities

Qualifications

• 5+ years in product management, especially in healthcare.
• Experience launching and scaling digital health products.
• Strong understanding of clinical workflows.

Responsibilities

• Lead and mentor a team of product managers.
• Define product vision and manage roadmap.
• Oversee end-to-end product lifecycle.

Skills

Product management experience

Healthcare knowledge

Strong communication skills

Education

Bachelor's degree

Tools

Product management software

Job description

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When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.

We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.

We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.

Our mission is to create better health for all Canadians, and we know that starts with our employees.

THE ROLE IN A NUTSHELL

As Senior Product Manager – Physical Health, you will lead a team of product managers and own the strategic direction, roadmap, and delivery of GreenShield’s physical health portfolio. This includes our Telemedicine platform, Chronic Disease Management (CDM) services, and Wellbeing solutions. You will play a pivotal role in shaping how Canadians access and experience care, driving better health outcomes through integrated, digital-first services.

Key Responsibilities :

Strategic Leadership

• Define and evolve the product vision and multi-year roadmap for Telemedicine, CDM, and Wellbeing in alignment with GreenShield’s mission to deliver “Better Health for All.”
• Lead discovery and prioritization of new opportunities across B2B and B2C channels, including employer-sponsored benefits and direct-to-consumer offerings.
• Collaborate with cross-functional leaders in Clinical Operations, Insurance, Marketing, and Technology to ensure alignment and execution.

Team Management

Mentor a team of product managers, fostering a culture of ownership, learning, and impact.

Establish clear goals, rituals, and feedback loops to support team development and delivery excellence.

Product Execution

Oversee the end-to-end product lifecycle, from ideation and validation to launch and iteration.

Ensure products are clinically sound, commercially viable, and technically scalable.

Partner with UX, Engineering, and Clinical teams to deliver seamless, user-centred experiences.

Outcomes & Optimization

Define and track KPIs such as engagement, clinical outcomes, and cost-effectiveness.

Use data and user feedback to continuously improve product performance and member satisfaction.

WHO WE'RE LOOKING FOR

5+ years in product management

Experience in healthcare, digital health, or health insurance strongly preferred.

Proven success in launching and scaling digital health products.

Strong understanding of clinical workflows, regulatory considerations, and user-centered design.

Excellent communication, stakeholder management, and strategic thinking skills.

THE CULTURE

We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.

Where your growth means our growth.

Where your voice is heard and valued.

Where your work has purpose. And purpose matters.

We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.

Here’s to Better Health for All!

Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization.

GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply. We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through [e-mail]. Information received relating to accommodation will be addressed confidentially.

Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Information Technology and Product Management

Industries

Non-profit Organizations, Health and Human Services, and Insurance

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