Senior Product Designer

Tripshepherd; Niagara Falls; On-site; CAD 70,000 - 90,000; Full time

Job summary

A travel tech startup in Niagara Falls seeks a Senior Product Designer to craft engaging user experiences for web and mobile. This role involves owning the design process from concept through launch, collaborating with cross-functional teams, and conducting user research. The ideal candidate has over 5 years of experience, is skilled in Figma, and possesses strong communication skills. Join us and influence authentic travel experiences while contributing to local communities.

Benefits

Startup agility with proven stability

Autonomy and meaningful responsibility

Collaborative culture encouraging creativity

Qualifications

• Proven portfolio demonstrating end-to-end mobile/web product launches.
• Expert in Figma, creating both beautiful visuals and intuitive interactions.
• Strong English communication skills; Portuguese fluency is a plus.

Responsibilities

• Own the design process from concept through launch.
• Work collaboratively in agile sprints with product, engineering, and marketing teams.
• Conduct user research to validate and refine designs.

Skills

Figma

User empathy

Agile collaboration

UX research

Education

5+ years of experience as a Product Designer

Tools

Wireframes

Prototypes

Job description

Senior Product Designer

Location: Niagara Falls, Ontario

About Tripshepherd

At Tripshepherd, we’re building the next generation of authentic travel experiences—powered by short-form video discovery, vibrant local communities, and innovative AI. Born from an 18-year-old profitable travel operation, we blend proven operational expertise with startup agility.

Our mission is to connect travelers directly with local hosts and creators, driving tourism revenue back into communities, fostering meaningful interactions, and reshaping travel for the better.

About the Role

As our Senior Product Designer, you’ll own end-to-end design across Tripshepherd’s web and mobile products, crafting experiences that combine the immediacy of TikTok-style discovery with powerful AI-driven personalization. This role is ideal for a designer who thrives in a dynamic environment and wants to shape a product from scratch, collaborating directly with our Chief Product Officer and marketing leadership.

You’ll be at the heart of defining our product’s visual identity, ensuring intuitive usability, and delivering delightful interactions at every touchpoint.

What You’ll Do

End-to-End Product Design

• Own the design process from concept through launch, producing wireframes, interactive prototypes, and high-fidelity visuals in Figma.
• Create elegant UX/UI solutions for AI-powered recommendations, real-time mapping, conversational interfaces, and video-first discovery experiences.

Rapid Iteration & Collaboration

• Work collaboratively in agile sprints with Product, Engineering, and Marketing teams.
• Continually refine designs based on data, analytics, user feedback, and market insights.

Brand and Design System Ownership

• Expand our evolving design system, setting clear standards and ensuring consistency across mobile and web.
• Establish TripShepherd’s visual identity, ensuring our product interfaces clearly reflect our community-driven ethos.

User Research & Validation

• Leverage user research—conducted remotely or in local São Paulo testing sessions—to validate and refine your designs.
• Utilize both qualitative (user interviews, usability tests) and quantitative insights (analytics, heatmaps, session recordings).

Cross-Functional Teamwork

• Partner closely with developers to ensure accurate and polished implementation of your designs.
• Work with the marketing team to ensure product visuals and campaign messaging align seamlessly.

Continuous Innovation & Ownership

• Proactively identify UX improvement opportunities, propose new features, and champion design-driven innovation.
• Stay ahead of trends in product design, travel-tech, AI, and social media integration, and bring fresh ideas to the table.

Who You Are

• Senior-level experience: 5+ years as a Product Designer, with a proven portfolio demonstrating end-to-end mobile/web product launches.
• Design craft: Expert in Figma (wireframes, prototypes, design systems), skilled in creating both beautiful visuals and intuitive interactions.
• User-centric: Strong user empathy and experience conducting or leveraging user research for informed decision-making.
• English proficiency: Excellent English communication skills required (Portuguese fluency is a plus).
• Agility & collaboration: Comfortable working in fast-paced, evolving environments. You thrive on iteration, collaboration, and feedback.
• Bonus experience: Familiarity with AI-driven design, video or creator-focused platforms, marketplaces, or travel industry UX.

Why Join Us?

• Impactful Vision: Shape a product that redefines travel experiences globally, promoting authentic interactions and local economic growth.
• Startup Agility with Proven Stability: Leverage resources and insights from our profitable, $15M ARR travel operation while enjoying the flexibility and growth potential of a startup environment.
• Ownership & Influence: Enjoy autonomy, trust, and meaningful responsibility from day one.
• Collaborative Culture: Join a team that encourages experimentation, values creativity, and celebrates progress together.

Ready to build something remarkable?

Submit your application along with a portfolio showcasing end-to-end design projects, your UX approach, and measurable outcomes you’ve delivered. We’re excited to connect.