Senior Producer - Cross-Promotion (xPromo)

Zynga; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Senior Producer to enhance player engagement through strategic cross-promotion initiatives. In this dynamic role, you will lead high-priority projects, collaborate with diverse teams, and leverage your expertise in mobile gaming to drive impactful results. Join a forward-thinking company dedicated to connecting players worldwide through innovative gaming experiences. This is an exciting opportunity to influence the future of gaming while working in a collaborative environment that values creativity and strategic thinking.

Qualifications

• 5+ years in Producer or Project Manager roles, especially in mobile gaming.
• Strong organizational skills and attention to detail.

Responsibilities

• Lead cross-promotion initiatives across Zynga’s network.
• Collaborate with internal stakeholders to align strategies.

Skills

Project Management

Mobile Gaming Experience

Cross-Promotion Strategies

Communication Skills

Analytical Skills

Problem-Solving

Negotiation Skills

Tools

Jira

Confluence

Google Suite

Microsoft Office

Adobe Creative Suite

Job description

Austin, TX; Toronto, Canada

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Position Overview

At Zynga, our mission is to connect the world through games by crafting experiences that drive social connection and player engagement. The Cross-Promotion (xPromo) team plays a critical role in amplifying player experiences across Zynga’s vast network of games, driving strategic cross-game promotions that elevate user engagement and lifetime value. We are seeking a seasoned Senior Producer to join our dynamic team and take ownership of managing, optimizing, and scaling our cross-promotion operations across multiple studios and platforms.

As a Senior Producer, you will leverage your expertise to refine and scale our centralized cross-promotion network, collaborate strategically with game studios, product marketing, analytics, and other central teams, and drive high-impact creative initiatives informed by data and strategic insights. This role will require exceptional project management skills, proactive stakeholder management, and a deep understanding of the mobile gaming ecosystem.

Responsibilities:

• Provide leadership in planning, managing, and executing high-priority cross-promotion initiatives across Zynga’s centralized network.
• Strategically partner with internal stakeholders including game studios, analytics teams, marketing, and creative teams to align cross-promo strategies with business objectives.
• Collaborate with global teams, navigating multiple time zones effectively to ensure timely and accurate project execution.
• Lead and evolve the licensed asset approval pipeline, ensuring streamlined processes and efficient stakeholder communication.
• Drive the strategic scheduling and coordination of campaigns in alignment with game launches, live ops calendars, licensor requirements, and marketing initiatives.
• Manage relationships with internal/external creative teams and vendors, clearly communicating expectations, timelines, and deliverables.
• Work closely with analytics and central cross-promotion team members (Concept Artist, Ad Trafficker, Product Manager) to optimize creative refresh cadences and maximize player engagement and LTV through intelligent data-driven decisions.
• Actively contribute to strategic discussions and decision-making, bringing insights from industry best practices and competitive analysis.

Required Skills:

• 5+ years of experience in a Producer or Project Manager role, with significant experience in mobile gaming and cross-promotion networks.
• Demonstrated success managing complex, cross-functional projects with proven ability to prioritize and deliver high-impact initiatives in a timely manner.
• Excellent organizational and project management skills, with meticulous attention to detail.
• Strong analytical mindset, capable of using data to inform strategic decisions.
• Exceptional communication and interpersonal skills, able to clearly articulate project statuses, changes, and strategies to diverse teams and stakeholders.
• Proactive problem-solving abilities, able to quickly identify and mitigate project risks.
• Proven negotiation skills with experience managing multiple stakeholders and balancing competing priorities.
• Positive and professional attitude that fosters collaboration.
• Expertise with project management and collaboration tools such as Jira, Confluence, Google Suite, and Microsoft Office.

Preferred Skills:

• Previous experience managing or optimizing internal advertising networks or cross-promotional strategies in gaming.
• Familiarity with creative asset production, including basic proficiency in Adobe Creative Suite (Photoshop, Premiere, After Effects).
• Understanding of mobile user acquisition and retention best practices.

Join us to define the next era of growth at Zynga through innovative cross-promotion strategies, driving deeper player connections and game success.

What We Offer You:

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits site.

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.