Senior Performance Marketing Manager, Paid Social

Themis Solutions Inc.; Toronto; Hybrid; CAD 93,000 - 127,000; Full time

Job summary

A leading legal technology firm is seeking a Senior Performance Marketing Manager to enhance their Paid Social efforts. The ideal candidate will have 6+ years of marketing experience, focusing on platforms like Facebook and LinkedIn, leading strategies to enhance engagement. This role offers a hybrid work model, competitive salary, and a vibrant workplace culture.

Benefits

Competitive salary and health benefits

Hybrid work environment

$2000 annual counseling benefit

RRSP matching

Qualifications

• 6+ years paid marketing experience with ownership over strategy and execution.
• 2+ years managing budgets exceeding six figures.
• Experience with new ad channels and tools advantageous.

Responsibilities

• Develop and implement Paid Social strategy and roadmap.
• Analyze marketing funnel to identify areas for improvement.
• Oversee and optimize ad campaigns for maximum ROAS.

Skills

Paid marketing experience using Facebook, LinkedIn, Reddit & TikTok

Analytical skills

Strong communication

Project management

Tools

Salesforce

Project management platforms

Job description

Senior Performance Marketing Manager, Paid Social page is loaded

Senior Performance Marketing Manager, Paid Social

Apply locations Toronto Calgary Burnaby time type Full time posted on Posted Yesterday job requisition id BF-REQ-3659

Clio is more than just a tech company–we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice .

Summary:

We are currently seeking a SeniorPerformance Marketing Manager, Paid Social to join our Performance Marketing Team inToronto . This is a senior, hands-on, in platform role - working within Paid Social Ad platforms such as Meta, Facebook, Reddit, and TikTok while collaborating with internal stakeholders to drive strategic growth initiatives.

What your team does:

The Performance Marketing Team thrives on solving complex challenges that fuel sustainable growth. As part of a dynamic group of high achievers, we craft and execute strategic campaigns to attract, engage, and convert prospects through digital advertising channels.

Who you are:

You are seeking a highly experienced and strategic Senior Marketer with experience spearheading and achieving Paid Social strategy and initiatives.You have worked for major B2B or B2C brands where you made your mark by building highly engaging campaigns that surpassed business goals.

Not only are you data-obsessed and highly analytical, you are a strong communicator, collaborator and leader that drives innovation and incremental growth while working in tandem with key stakeholders

What you’ll work on:

• Paid Social (Meta, LinkedIn, Reddit, TikTok):

  • Develop and implement a comprehensive annual Paid Social strategy and road map that aligns with both short-term and long-term organizational goals

  • Work with stakeholders to define a full-funnel strategy - based on our target ICP

  • Bring to life exciting multi-channel ad campaigns that drive engagement and MQLs

  • Oversee and optimize ad campaigns using a variety of tactics ensuring maximum return (ROAS) and operational efficiency

  • Responsible and accountable for managing large budgets (six figures per monthly per channel) including negotiating and partnering with vendors

• Data & Measurement:

  • Analyze all aspects of Clio's marketing funnel and identify the largest areas of improvement to implement strategies to capitalize on these opportunities

  • Brings a hypothesis-driven mindset for prioritizing, testing, implementing and experimenting with ideas, channels, and campaigns

  • Provide insights and actionable recommendations through regular reporting

What you may have:

• 6+ years paid marketing experience using Facebook, LinkedIn, Reddit & TikTok platforms, with 6+ figures of month.

• 2+ years experience managing monthly budgets exceeding six figures.

• 2+ years experience using a project management platform such as Asana

• Experience launching and driving success with new ad channels such as DOOH

• Familiarity with Salesforce

Serious bonus points if you have:

• Experience using AI tools to improve workflows and free up time on repetitive tasks

• High volume B2B SaaS experience

• Working knowledge of Marketing Automation tools such as Marketo

#LI-Hybrid

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.

• $2000 annual counseling benefit

• RRSP matching and RESP contribution

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The full salary range* for this role is $93,500 to $110,000 to $126,500 CAD.Please note salary bands may differ based on location and local currency. Additionally, benefit offerings may differ depending on the employee's location.

In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis.

* We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated todiversity, equity and inclusion . We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

Disclaimer: We only communicate with candidates through official @clio.com email addresses.

About Clio

At Clio, we are on a mission to transform the legal experience for all. As the world's leading provider of cloud-based legal software, we provide lawyers with low-barrier, affordable solutions to manage and grow their firms more effectively, more profitably, and with better client experiences. Through the cloud, we believe that we can help create a more inclusive legal community and a more equitable legal system.

This is a historic moment in the growth of legal technology! As the first legal practice management unicorn globally, and one of only a handful of Canadian unicorns, this is only the beginning.

If you’ve ever wanted to do the best work of your career, while having a meaningful impact in the lives of others, then Clio is the place for you.