Senior Performance Marketing Manager, Paid Social

Themis Solutions; Toronto; Hybrid; CAD 93,000 - 127,000; Full time

Job summary

A leading legal technology company in Toronto is seeking a Senior Performance Marketing Manager specializing in Paid Social. The successful candidate will develop and implement data-driven strategies across platforms like Facebook, LinkedIn, and TikTok to drive strategic growth initiatives. This role involves managing significant budgets and collaborating with key stakeholders to optimize marketing efforts. Competitive salary and hybrid work environment offered.

Benefits

Competitive salary

Hybrid work environment

Annual counseling benefit

RRSP matching

Clioversary recognition program

Qualifications

• 6 years of paid marketing experience using Facebook, LinkedIn, Reddit & TikTok platforms with six-figure monthly budgets.
• 2 years of experience managing monthly budgets exceeding six figures.
• Experience launching and driving success with new ad channels.

Responsibilities

• Develop and implement a comprehensive Annual Paid Social strategy.
• Analyze marketing funnel and implement strategies for improvement.
• Manage large budgets and negotiate with vendors.

Skills

Paid Social Strategy

Data Analysis

Stakeholder Collaboration

B2B/B2C Marketing

Tools

Facebook Ads

LinkedIn Ads

Reddit Ads

TikTok Ads

Asana

Salesforce

Job description

Clio is a global leader transforming the legal experience by bettering the lives of legal professionals while increasing access to justice.

Overview

Summary : We are currently seeking a Senior Performance Marketing Manager Paid Social to join our Performance Marketing Team in Toronto. This is a senior hands-on in-platform role — working within Paid Social Ad platforms such as Meta, Facebook, Reddit and TikTok while collaborating with internal stakeholders to drive strategic growth initiatives.

What your team does :

The Performance Marketing Team solves complex challenges that fuel sustainable growth. Our dynamic group of high achievers crafts and executes strategic campaigns to attract, engage, and convert prospects through digital advertising channels.

Who you are :

You are a highly experienced and strategic Senior Marketer with a track record of leading Paid Social strategy for major B2B or B2C brands, building highly engaging campaigns that surpassed business goals. You are data-obsessed, highly analytical, and a strong communicator who collaborates and leads to drive innovation and incremental growth while working with key stakeholders.

What you’ll work on :

Paid Social (Meta, LinkedIn, Reddit, TikTok):

• Develop and implement a comprehensive annual Paid Social strategy and roadmap aligned with short-term and long-term organizational goals.
• Define a full-funnel strategy with stakeholders based on the target ICP.
• Create and manage multi-channel ad campaigns that drive engagement and MQLs.
• Oversee and optimize ad campaigns to maximize return (ROAS) and operational efficiency.
• Manage large budgets (six figures per month per channel), including negotiating and partnering with vendors.

Data & Measurement :

Analyze all aspects of Clios marketing funnel to identify largest areas of improvement and implement strategies to capitalize on opportunities. Bring a hypothesis-driven mindset for prioritizing testing and experimentation across ideas, channels, and campaigns. Provide insights and actionable recommendations through regular reporting.

What you may have :

• 6 years of paid marketing experience using Facebook, LinkedIn, Reddit & TikTok platforms with six-figure monthly budgets.
• 2 years of experience managing monthly budgets exceeding six figures.
• 2 years of experience using a project management platform such as Asana.
• Experience launching and driving success with new ad channels such as DOOH.
• Familiarity with Salesforce.

Serious bonus points if you have :

• Experience using AI tools to improve workflows and automate repetitive tasks.
• High-volume B2B SaaS experience.
• Working knowledge of Marketing Automation tools such as Marketo.

What you will find here :

Compensation is a key component of Clios Total Rewards Program. We have developed programs and processes to ensure fair and competitive pay practices that support our human and high-performing culture.

Some highlights of our Total Rewards program include :

• Competitive, equitable salary with top-tier health, dental, and vision insurance.
• Hybrid work environment with in-office expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) at least 2 days per week on Anchor Days.
• 2000 annual counseling benefit.
• RRSP matching and RESP contribution.
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years.

The full salary range

• for this role is $93,500 to $110,000 to $126,500. Note salary bands may differ based on location and local currency. Additionally, benefit offerings may differ depending on the employee’s location.
• In addition, this role is eligible for variable pay that is based on company performance with actual payout amounts calculated and paid on a quarterly basis.
• We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will depend on individual experience and skillset. There are separate salary bands for other regions based on local currency.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves and are united by our mission. We are dedicated to diversity, equity, and inclusion. We foster an environment where our teams feel included, valued, and enabled to do their best work from anywhere. We are committed to equal employment and encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. If you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at Clio. We only communicate with candidates through official @ email addresses.

Required Experience :

Manager

Key Skills

Arabic Speaking, Access Control System, B2C, Account Management, Legal Operations, Broadcast

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary : 93,500 – 126,500