Senior Performance Marketing Manager, Google

Launch Potato; Ottawa; On-site; CAD 70,000 - 100,000; Full time

Job summary

Launch Potato is seeking a Senior Performance Marketing Manager to lead Google Ads strategies and campaign optimizations. This role demands analytical skills to drive performance across various channels, ensuring successful ad placements while collaborating with creative teams for asset development. Candidates should possess over four years of experience in managing large-scale digital marketing campaigns. You'll be integral in enhancing our digital presence and achieving KPIs in a vibrant, diverse workplace.

Qualifications

• 4+ years of hands-on experience with Google Ads.
• Strong analytical abilities and experience in using Looker, Tableau, and Excel.
• Ability to write compelling ad copy and collaborate on creative assets.

Responsibilities

• Drive the strategy, execution, and optimization of Google Ads campaigns.
• Manage campaign performance and reporting to meet KPIs.
• Collaborate with cross-functional teams for campaign success.

Skills

Analytical skills

Communication

Collaboration

Organizational Skills

Growth Mindset

Education

4+ years experience in digital marketing

Tools

Google Ads

Looker

Tableau

Excel

Job description

Senior Performance Marketing Manager, Google

Join to apply for the Senior Performance Marketing Manager, Google role at Launch Potato

Senior Performance Marketing Manager, Google

1 month ago Be among the first 25 applicants

Join to apply for the Senior Performance Marketing Manager, Google role at Launch Potato

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

MUST HAVE :

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

EXPERIENCE : Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently

YOUR ROLE

Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals

Outcomes (Performance Expectations) :

• Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels (Search, Display, Demand Gen, Performance Max), ensuring campaigns meet daily, weekly, monthly, and quarterly goals
• Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
• Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
• Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
• Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
• Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
• Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
• Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
• Technical Mastery : Deep knowledge of Google Ads ecosystem; ability to optimize complex campaign structures independently
• Analytical Problem-Solving : Leverage data to drive decisions, spot trends, and provide recommendations without requiring manager oversight
• Organizational Skills : Manage multiple campaigns and shifting priorities within fast-paced deadlines
• Collaboration & Influence : Work cross-functionally with internal stakeholders (yield, business leads, creative teams) to maximize campaign outcomes
• Growth Mindset : Proactively pursue performance improvements and stay ahead of platform and industry trends
• Communication : Clear, concise updates and recommendations to peers and leadership; comfort operating in highly visible performance-driven environment
• Adaptability : Thrive in a dynamic, test-and-learn environment with ever-evolving business priorities

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Advertising Services

Referrals increase your chances of interviewing at Launch Potato by 2x

Sign in to set job alerts for “Senior Marketing Manager” roles.

Associate Director, Digital Marketing (Remote Canada)

Marketing Technology Manager (Remote Canada) - Future Opening

Associate Director, Performance Marketing (Remote Canada)

Greater Ottawa Metropolitan Area 1 month ago

Greater Ottawa Metropolitan Area 1 month ago

Demand Generation Manager (Remote Canada)

Marketing Operations Manager (Remote Canada) - Future Opening

Lifecycle Marketing Manager (Remote Canada) - Future Opening

Performance Marketing Manager (Remote Canada)

Senior Programmatic Manager (Remote Canada)

Revenue Operations Manager (Remote Canada) - Future Opening

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

J-18808-Ljbffr

Create a job alert for this search