Senior Paid Media Specialist (Future Department Lead) - Calgary

Catch Digital; Calgary; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

Catch Digital in Calgary seeks a Senior Paid Media Specialist to lead strategy and optimize campaigns across major platforms like Google and Meta. This senior-level role focuses on performance and collaboration, where you will define the future department while ensuring client success and revenue growth.

Qualifications

• 6+ years of in-platform experience across Google Ads, Meta, LinkedIn.
• Proven ability to scale campaigns with measurable results.

Responsibilities

• Lead strategy and execution across various platforms.
• Collaborate with teams to deliver integrated campaigns.
• Refine internal reporting processes and frameworks.

Skills

Campaign Optimization

Performance Metrics

Client Success

AI Trends

Tools

Looker Studio

Google Ads

Meta Advertising

Google Tag Manager

Databox

Job description

Senior Paid Media Specialist (Future Department Lead) - Calgary

Senior Paid Media Specialist (Future Department Lead) - Calgary

1 day ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Catch Digital

Our paid media work has helped clients scale efficiently and quickly. Now we’re looking for a senior expert to double down on what’s working and shape the next phase of growth.

Paid media isn’t an add-on service at Catch, it’s core to how we deliver results. From performance-focused campaigns to full-funnel acquisition strategies, media touches nearly every client and drives measurable impact across our portfolio.

We’re hiring a hands-on strategist who’s equally comfortable optimizing campaigns and architecting systems. You’ll own paid performance across multiple industries and platforms, work cross-functionally with our team, and set the foundation for a future department you’ll eventually lead.

If you’re in the tools today, thinking about where acquisition is headed tomorrow, and ready to step into a central leadership role, we want to talk.

What You’ll Do

• Lead strategy, execution, and performance optimization across Google Ads, Meta, YouTube, LinkedIn, and more
• Take full ownership of paid media strategy and execution across a diverse, high-performance client roster
• Design and scale campaigns that drive results, then build the frameworks that make that performance repeatable
• Collaborate with creative, strategy, and web teams to deliver integrated campaigns that convert
• Work directly with our accounts team and clients to share insights, build trust, and drive growth, owning the acquisition results and collaborating on strategy
• Stay sharp on trends in AI, automation, attribution, creative testing, and traffic acquisition
• Refine our internal reporting process using Looker Studio, Databox, and other tools, aiming for clean, fast, actionable reporting
• Help define the department’s future—eventually hiring, mentoring, and leading a team

Who You Are

• Based in Calgary or open to relocation (we thrive in-office with strong cross-functional collaboration)
• 6+ years of direct, in-platform experience delivering measurable results across Google, Meta, LinkedIn, and other core channels
• You’ve scaled paid media campaigns across multiple clients and industries, and you can point to the ROAS, CPA, and growth metrics that prove it
• Fluent in GA4, Google Tag Manager, server-side tracking (e.g. Stape), attribution modelling, and performance diagnostics
• Experienced with Databox, Looker Studio (or other BI tools), and building reporting dashboards that surface true insights
• Able to navigate client-side tech stacks (HubSpot, CRM platforms, industry-specific tools) and integrate tracking accordingly
• A systems thinker with a track record of creating repeatable processes and frameworks that others use successfully
• Future-oriented—you stay on top of emerging tools, ad formats, and acquisition strategies
• You care deeply about client success and know how to align performance strategy with business objectives

Why This Role Matters

• You won’t be inheriting chaos, but you will be responsible for levelling up a good thing into something great
• Paid media is core to our agency model, and your work has a direct line to client success and revenue growth
• This is your chance to take ownership of a growing department and shape how it scales
• We’re investing in this role long-term, and the right person will have room to lead, evolve, and make their mark

You’ll be working with:

• HubSpot + client-specific CRMs
• In-house proprietary tracking tools
• Other analytics, automation, and creative tools as needed
• We welcome your input on new tools that drive further client success

The Culture at Catch Digital

We believe in high standards without ego, transparency over spin, and the kind of collaboration where great work gets done. Our core values guide how we show up for our clients and each other:

• Open the playbook: Be transparent. Show the data. Share what you know.
• Will to win: Be competitive about outcomes, not credit.
• Assists are just as good as scoring: Support your team. Set others up for success.
• Review the game tape: Learn fast. Improve faster.
• Swing for the fences: Bring bold ideas. Test what others won’t.
• Love the game: This industry evolves daily. Enjoy the ride.

We’re serious about results, but not at the expense of having fun, working with great people, and enjoying the process.

Location

• We prefer Calgary-based candidates and offer a hybrid work environment (3 days in-office/week).
• Open to relocation support for the right person.
• Remote may be considered only for an exceptional fit that we cannot find locally.

Compensation

This is a senior-level role with strong compensation and long-term upside.

We’ll ask for your ideal compensation structure in the first conversation, and we’re ready to invest in the right fit.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Advertising Services

Referrals increase your chances of interviewing at Catch Digital by 2x

Get notified about new Senior Media Specialist jobs in Calgary, Alberta, Canada.

Senior Paid Media Strategist (Remote Canada)

Mixed Media Art, Architecture and Design Instructors

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.