Senior Paid Media Manager - Google and Meta Advertising

Qode Social; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A dynamic digital marketing agency is seeking a Senior Paid Media Manager to lead Google and Meta advertising initiatives. You will develop and optimize high-impact campaigns, manage budgets, and collaborate with teams to maximize ROI. This role requires 5+ years of experience in paid media and strong analytical skills. Competitive salary and flexible work options are offered.

Benefits

Competitive salary and performance bonuses

Flexible hybrid work options

Professional development opportunities

Comprehensive health insurance

Paid time off

Qualifications

• 5+ years of paid media management experience, including 3 years with Google Ads and Meta Ads.
• Strong analytical skills with proficiency in Google Analytics and Excel.
• Experience with campaign optimization and reporting.

Responsibilities

• Develop and optimize paid media campaigns on Google and Meta platforms.
• Monitor and analyze campaign performance using various tools.
• Manage budgets and ensure efficient spend allocation.

Skills

Google Ads expertise

Meta Ads expertise

Analytical skills

Creative problem-solving

Strategic planning

Leadership

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Power BI

Google Ads Editor

Meta Ads Manager

Job description

Senior Paid Media Manager - Google and Meta Advertising

Qode Social is a dynamic digital marketing agency specializing in performance-driven advertising solutions. We help brands achieve growth objectives through innovative paid media strategies across leading platforms. We are seeking a seasoned Senior Paid Media Manager to lead our Google and Meta advertising efforts, driving exceptional results for our clients.

Job Summary

As a Senior Paid Media Manager, you will develop, execute, and optimize high-impact paid media campaigns on Google Ads (Search, Display, Video, Shopping) and Meta Ads (Facebook, Instagram, Audience Network). This role requires strategic thinking, deep expertise in performance marketing, data analysis, and team leadership. You will manage budgets, analyze campaign performance, and collaborate with cross-functional teams to maximize ROI and meet client goals. This is a senior-level position for someone with a proven track record in scaling paid media initiatives.

Key Responsibilities

1. Campaign Strategy and Execution: Develop tailored paid media strategies, launch, manage, and scale campaigns including audience targeting, keyword research, ad creative development, and bidding optimization.
2. Performance Optimization: Monitor daily campaign performance using tools like Google Analytics, Google Ads Editor, Meta Ads Manager, and third-party platforms. Conduct A/B testing, funnel analysis, and continuous optimization to improve metrics such as CTR, CPC, ROAS, and conversions.
3. Budget Management: Own budgeting and forecasting, ensuring efficient spend allocation across channels to maximize ROI.
4. Reporting and Insights: Create detailed performance reports and dashboards with actionable insights. Use data visualization tools to present findings effectively.
5. Client and Team Collaboration: Serve as the primary contact for clients (if in an agency setting). Mentor junior team members, collaborate with creative, content, and analytics teams to align campaigns with marketing strategies.
6. Trend Monitoring and Innovation: Stay updated on the latest in Google and Meta advertising, including algorithm changes, new features, and best practices. Implement innovative tactics to maintain a competitive edge.
7. Compliance and Best Practices: Ensure campaigns adhere to platform policies, data privacy laws (GDPR, CCPA), and industry standards.

Qualifications and Requirements

• 5+ years of hands-on paid media management experience, with at least 3 years focused on Google Ads and Meta Ads, managing large-scale campaigns with budgets over $50K/month.
• Bachelor's degree in Marketing, Business, Communications, or related field. Certifications such as Google Ads, Google Analytics, and Meta Blueprint are highly preferred.
• Expertise in Google Ads (Search, Display, Performance Max) and Meta Ads platforms.
• Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and visualization tools like Tableau or Data Studio.
• Understanding of performance metrics, attribution, and conversion tracking.
• Creative problem-solving and strategic planning skills.
• Leadership experience, with the ability to mentor teams and manage client relationships.
• Familiarity with tools like Google Tag Manager or SEMrush is a plus.
• Data-driven, detail-oriented, adaptable, with strong communication skills for presenting complex ideas to non-technical audiences.

What We Offer

• Competitive salary and performance bonuses
• Flexible hybrid work options
• Opportunities for professional development, including conferences and certifications reimbursement
• Comprehensive benefits: health insurance, paid time off, retirement plans
• Collaborative, growth-oriented work culture emphasizing work-life balance

If you're passionate about paid media and ready to deliver results on Google and Meta platforms, apply today! Qode Social is an equal opportunity employer.

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Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industry: Internet Publishing