Senior Paid Media Manager - Google and Meta Advertising

Qode Social Media Marketing; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

A dynamic digital marketing agency is looking for a Senior Paid Media Manager to lead Google and Meta advertising efforts. This senior role involves developing and optimizing paid media campaigns, managing budgets, and collaborating with teams to achieve client objectives. Candidates should have over 5 years of experience in paid media management and a strong analytical skillset. The position offers a competitive salary and flexible hybrid work options.

Benefits

Competitive salary

Performance-based bonuses

Flexible hybrid work options

Professional development opportunities

Comprehensive benefits package

Qualifications

• 5+ years of hands-on experience in paid media management.
• At least 3 years focused on Google Ads and Meta Ads.
• Proven success managing budgets over $50K/month.

Responsibilities

• Develop and execute paid media strategies on Google and Meta platforms.
• Monitor daily campaign performance and optimize for key metrics.
• Own budgeting and ensure efficient allocation of spend.

Skills

Google Ads expertise

Meta Ads proficiency

Data analysis

Strategic planning

Leadership

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Tableau

Google Ads Editor

Meta Ads Manager

Job description

Qode Social is a dynamic digital marketing agency / company specializing in performance-driven advertising solutions. We help brands achieve their growth objectives through innovative paid media strategies across leading platforms. We're seeking a seasoned Senior Paid Media Manager to lead our Google and Meta advertising efforts, driving exceptional results for our clients.Job Summary

As a Senior Paid Media Manager, you will be responsible for developing, executing, and optimizing high-impact paid media campaigns on Google Ads (including Search, Display, Video, and Shopping) and Meta Ads (Facebook, Instagram, and Audience Network). This role requires a strategic thinker with deep expertise in performance marketing, data analysis, and team leadership. You will manage budgets, analyze campaign performance, and collaborate with cross-functional teams to maximize ROI and achieve client goals. This is a senior-level position ideal for someone with a proven track record in scaling paid media initiatives.

Key Responsibilities

• Campaign Strategy and Execution : Develop comprehensive paid media strategies tailored to client objectives, with a focus on Google and Meta platforms. Launch, manage, and scale campaigns including audience targeting, keyword research, ad creative development, and bidding optimization.
• Performance Optimization : Monitor daily campaign performance using tools like Google Analytics, Google Ads Editor, Meta Ads Manager, and third-party platforms. Conduct A / B testing, funnel analysis, and continuous optimization to improve key metrics such as CTR, CPC, ROAS, and conversion rates.
• Budget Management : Own budgeting and forecasting for paid media accounts, ensuring efficient allocation of spend across channels while maximizing return on investment.
• Reporting and Insights : Develop detailed performance reports and dashboards that provide actionable insights and recommendations to stakeholders. Utilize data visualization tools to effectively present your findings.
• Client and Team Collaboration : Serve as the primary point of contact for clients on paid media matters (if in an agency setting). Mentor junior team members, collaborate with creative, content, and analytics teams to align campaigns with broader marketing efforts.
• Trend Monitoring and Innovation : Stay updated on the latest developments in Google and Meta advertising ecosystems, including algorithm changes, new features, and best practices. Implement innovative tactics to drive competitive advantage.
• Compliance and Best Practices : Ensure all campaigns adhere to platform policies, data privacy regulations (e.g., GDPR, CCPA), and industry standards.

Qualifications and Requirements

• Experience : 5+ years of hands-on experience in paid media management, with at least 3 years specifically focused on Google Ads and Meta Ads—proven success in managing large-scale campaigns with budgets exceeding $50K / month.
• Education : Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced certifications such as Google Ads Certification, Google Analytics Certification, and Meta Blueprint Certification are highly preferred.
• Skills :

Expertise in Google Ads (Search, Display, Performance Max) and Meta Ads platforms.

• Strong analytical skills with proficiency in data tools like Google Analytics, Excel / Google Sheets, and visualization software (e.g., Tableau, Data Studio).
• Excellent understanding of performance metrics, attribution modelling, and conversion tracking.
• Creative problem-solving and strategic planning abilities.
• Leadership experience, with the ability to mentor teams and manage client relationships.
• Familiarity with additional tools, such as Google Tag Manager or SEMrush, is a plus.
• Personal Attributes : Data-driven mindset, detail-oriented, adaptable to fast-paced environments, and strong communication skills for presenting complex ideas to non-technical audiences.

What We Offer

• Competitive salary and performance-based bonuses.
• Flexible hybrid work options.
• Professional development opportunities, including conference attendance and reimbursement for certifications.
• Comprehensive benefits package, including health insurance, paid time off, and retirement plans.
• Collaborative and innovative work culture focused on growth and work-life balance.

If you're passionate about paid media and ready to drive results on Google and Meta platforms, apply today! Qode Social is an equal opportunity employer.