Senior Paid Ads Specialist

Jumpfactor; Toronto; Remote; CAD 50,000 - 90,000; Part time

Job summary

An established industry player is seeking a Senior Paid Ads Specialist to lead and execute innovative paid media campaigns. This role involves managing a diverse range of platforms, including Google Ads and Facebook Ads, focusing on B2B lead generation within the IT and digital marketing sectors. The ideal candidate will thrive in a dynamic environment, driving both brand awareness and conversions through strategic A/B testing and data-driven optimization. Join a talented international team that values passion and integrity, offering endless opportunities for growth and performance-based bonuses. If you're ready to take ownership of your campaigns and deliver exceptional results, this is the perfect opportunity for you.

Benefits

Competitive compensation package

Access to paid training and courses

Performance-based bonuses

Paid social events

Weekly learning programs

State-of-the-art technologies and tools

Qualifications

• 7+ years of experience in managing paid ads across multiple platforms.
• Proven expertise in B2B campaigns and conversion strategies.

Responsibilities

• Manage and optimize paid media campaigns for brand awareness and conversions.
• Lead a team of junior PPC specialists and refine processes.

Skills

Paid Ads management

Google Ads

Facebook Ads

LinkedIn Ads

Bing Ads

A/B testing

Analytical skills

Client communication

B2B lead generation

Team leadership

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Ad platforms (Google Ads, Facebook Ads, etc.)

Job description

Jumpfactor is an award-winning, 7-time Growth500 Fast-Growing Agency specializing in B2B services and technology marketing. As a fast-paced, high-performance digital marketing agency, we thrive on innovation, strategy, and measurable results.

We’re looking for driven, resourceful professionals who take ownership of their work, love building and optimizing, and have a passion for delivering exceptional outcomes. If you’re someone who enjoys solving complex problems, pushing boundaries, and leading in the ever-evolving digital landscape, Jumpfactor is the place for you.

ROLE OVERVIEW:

Jumpfactor is seeking a Senior Paid Ads Specialist who excels in both strategy and hands-on execution. You’ll manage paid media campaigns across Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and more, with a strong focus on B2B paid ads for the IT, MSP, and digital marketing sectors. Experience with Reddit and Quora Ads is a bonus. A key part of this role will be driving both brand awareness and conversions, ensuring campaigns are optimized for maximum ROI through extensive A/B testing.

You will own paid ad strategies, executing campaigns from scratch and revitalizing existing ones. In addition to optimizing performance, you’ll lead a team of junior PPC specialists, refine processes, and ensure campaigns align with business goals. You’ll also communicate regularly with clients to manage expectations and communicate complex paid ad strategies.

CORE VALUES:

1. Be STRATEGIC
2. Be PASSIONATE
3. Be TENACIOUS
4. Maintain INTEGRITY

WHY EMPLOYEES LOVE JUMPFACTOR:

• Very competitive compensation package.
• You will work with a very skilled international team.
• Endless growth opportunities and career advancement.
• Performance-based bonuses that recognize your impact.
• Access to paid training, courses, events, and conferences.
• Enjoy paid social events that foster team camaraderie.
• Engage in weekly learning programs to stay ahead.
• Harness state-of-the-art technologies and tools for excellence.

WHO YOU ARE:

• 7+ years of experience in Paid Ads management across multiple platforms.
• Proven expertise in Google Ads, Facebook Ads, LinkedIn Ads, and Bing Ads.
• Experience with Reddit Ads and Quora Ads for B2B lead generation and brand awareness.
• Strong experience managing B2B campaigns in the IT, MSP, and digital marketing sectors.
• Knowledge and expertise in both brand awareness and conversion strategies.
• 2-3 years of experience leading a PPC team and managing workflows.
• High proficiency in English communication (spoken and written).
• Ability to work EST business hours (Monday - Friday, 9:00 AM - 5:30 PM).
• Deep understanding of tag management, tracking, and retargeting strategies.
• Strong analytical skills and experience with data-driven optimization.
• Familiarity with SEO, CRO, and the broader digital marketing ecosystem.
• Able to communicate technical PPC concepts effectively to clients and manage difficult conversations.
• Experience in collaborating with account managers and other digital marketing teams.
• Experience with client communication to ensure client satisfaction and campaign success.
• Passionate about owning campaigns and driving exceptional results through strategic PPC initiatives.

PPC MANAGER POSITION DETAILS:

• Develop and execute multi-channel PPC strategies tailored for B2B lead generation.
• Build and refine brand awareness and positioning by testing ad variations and analyzing performance across platforms to improve engagement.
• Manage and optimize search ads (Google & Bing) to maximize quality leads and conversions.
• Oversee display ad campaigns to build brand awareness and capture mid-funnel traffic.
• Design and manage retargeting strategies to nurture leads and drive conversions.
• Create, test, and optimize social ad campaigns across LinkedIn, Facebook, and Instagram.
• Launch Reddit and Quora Ads to engage niche B2B audiences and position the brand as a thought leader.
• Identify high-intent keywords for search campaigns while refining audience targeting for social ads.
• Implement extensive A/B testing on ads, landing pages, and bidding strategies.
• Maintain and refine negative keyword lists to improve ad relevance and efficiency.
• Bonus if you have experience working with eCommerce merchants, optimizing PPC strategies for product-driven businesses.

Client & Team Management

• Lead and coordinate work for junior PPC team members.
• Ensure adherence to SOPs and best practices for PPC execution.
• Collaborate with content, SEO, and sales teams to align PPC efforts with broader marketing goals.
• Regularly speak with clients and team members to discuss campaign strategies, progress, and adjustments to ensure alignment and success.
• Communicate technical PPC concepts effectively to clients and manage difficult conversations.
• Manage 10-20 clients at a given time, providing tailored PPC strategies and personalized attention to each.

Performance Tracking & Reporting

• Monitor and optimize budget allocation and bid adjustments for maximum ROI.
• Track KPIs, CTRs, conversion rates, cost per lead (CPL), and ROAS to assess performance.
• Produce detailed performance reports and dashboards for leadership.
• Identify and mitigate click fraud risks and optimize ad spend efficiency.
• Stay up-to-date with PPC, SEM, and ad platform trends, incorporating new tactics as needed.

JOB TYPE:

Part-Time (20 hours per week, Monday to Friday, 9 am to 5:30 pm EST)

100% Remote

NEXT STEPS:
If you're enthusiastic about this opportunity and feel confident in your abilities, we encourage you to apply.

Successful candidates will proceed to the next stage of our hiring process, which includes completing two assessments: a personality test and a PPC technical assessment. These assessments are designed to provide us with a comprehensive understanding of your skills, capabilities, and fit for the role.

We look forward to reviewing your application and potentially welcoming you to our team!